Industry Growth: growth rates for the entire industry and key market segments, and projected changes in patterns and determinants of growth.
Industry Forces: threat of new industry entrants, threat of substitutes, economic power of buyers/customers, economic power of suppliers, and internal industry rivalry.
Competitor Analysis: goals, strategies, and weaknesses of each major competitor.
Legal Trends: legislation and regulatory activities and their effects on the industry.
Political Activity: the level of political activity undertaken by organizations and associations within the industry
Social Issues: current and potential social issues and their effects on the industry.
Social interest groups: social interest groups: consumer, environment, and other activist groups that try to influence the industry.
Labor issues: key labor needs, shortages, opportunities, and problems confronting the industry.
Macro economic conditions: economic factors that affect supply, demand, growth, competition, and profitability within the industry.
Technological factors: scientific or technical methods that affects the industry, particularly recent and potential innovations.