organization presents stakeholders corporate reputation

The way an organization presents itself to its stakeholders is known as the corporate reputation.

An example of direct communications is through a company website.

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True False

Which of these statements accurately describe(s)the corporate reputation?

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Multiple Choice

The most iconic brands foster intellectual attachments that expand the firm's market power.

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True False

How the general public perceives a business firm can have a major effect on its performance.

True False

The most important part of building a firm's reputation is winning trust from its key stakeholders.

True False

The public scrutiny following a corporate crisis can have a political,legal,financial,and governmental impact on its business.

True False

An organization's public relations programs may vary by country depending on the culture,social mores,or political systems.

True False

It is recommended that businesses use the same tactics to communicate with all stakeholders.

True False

A firm can affect the general public's opinion of its reputation through:

Multiple Choice

Key employees must be identified in advance of a crisis so that they are ready to address the issue.

True False

The industries most prone to corporate crisis include the fast food industry and auto-makers.

True False

The public has the ability to demand a certain level of performance from a firm through which stakeholder networks?

Multiple Choice

The public may react strongly against a firm,even when their intentions are good.

True False

The variety of communications channels for public relations departments has decreased due to combined technology options.

True False

Which of these statements is (are)true regarding the general public?

Multiple Choice

Which of these situations is not a reason for a firm to communicate through the media?

Multiple Choice

A firm must constantly re-establish its brands in order to maintain their reputation.

True False

The public relations function is a boundary-spanning role that primarily involves the flow of information to and from the organization.

True False

Companies that have name recognition also have a good reputation.

True False

The way an organization presents itself to its stakeholders is known as the corporate reputation.

True False

What is corporate reputation?

'Corporate reputation' is a straightforward term for how a company is perceived by others. But since the 1980s, attempts have been made to more formally define it, distinguishing reputation from related constructs such as corporate image, identity, brand equity and status.

What is corporate reputation management?

Corporate Reputation Management is the process of monitoring and evaluating people's opinions about the business and requires it to listen to those people that support the business.

Why stakeholders is important in corporate reputation?

Many scientists agree that it is necessary to involve all stakeholders in the development of the corporate reputation. It is important because stakeholders can influence the corporate image, reputation and revenue - directly through decisions, boycotting, gentle revenge, income - taxes, and restriction of resources.

What is corporate reputation research?

We design research that helps to reveal and close any perceived gaps between what is said and what is done. This is because our approach is based on evidence that trust is at the heart of a company's reputation and the most trusted companies in the world are seen to deliver on the promises they make.

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