This work - an unpublished habilitation thesis - provides an overview of grammaticalization cycles in the Romance languages, including negation, tense, case, person and adverb-derivation. It it argued that grammaticalization is a relatively specific and homogeneous type of change distinct from other types of change, including reanalysis and pragmaticalization.
Global Player (en inglés para global player) es el nombre de una empresa queparticipa enla competencia internacionaly ocupa una posición de supremacía en su industria con tecnología, calidad e innovación. Desde esta posición, los actores globales intentan controlar los mercados y las sedes de la empresa a gran escala a su favor para seguir expandiendo y consolidando su posición. Sin embargo, la característica más importante de los actores globales es el hecho de que no solo representan una empresa o una sucursal en un país (autoempleo), sino que también tienen sucursales repartidas por todo el mundo, las llamadas empresas subsidiarias. Los jugadores globales más grandes incluyen la petrolera ExxonMobil, la cadena de supermercados Walmart así como General Motors y otros fabricantes de automóviles considerados (→ Fortune Global ) .
Forbes, por ejemplo, evalúa los 4 criterios de ventas, capitalización de mercado, activos y beneficio neto para llegar a una lista de jugadores globales.
El término debe verse más como una metáfora y no existen condiciones específicas desde que una empresa se considera un actor global. Según Bernd Siehler (1999) y basado en el Oxford Dictionary, la siguiente descripción resulta
"Un jugador global es aquel que es hábil y practicado en su negocio y considera al mundo entero como su campo de juego".
- citado indirectamente de Rüdiger y Konegen (2006)
Evidencia individual
- ↑ Anke Bahl: Competencias para la economía global: conceptos-expectativas-enfoques de desarrollo. W. Bertelsmann Verlag, 2009. P. 73.
- ^ Rüdiger Robert, Norbert Konegen: globalización y localización. Redefinir lo comunal en Alemania. Waxmann, Münster 2006.
literatura
- Naomi Klein, Helmut Dierlamm, Heike Schlatterer: ¡ Sin logotipo! La lucha de los actores globales por el poder de mercado. Goldmann, enero de 2005, ISBN 978-3442153121 .
- Bernd A. Siehler: El ascenso y la caída de los actores mundiales de la construcción: una perspectiva del Reino Unido. Revista internacional de marketing de la construcción 1.2 (2000).
enlaces web
- Compañía global - definición en el diccionario de negocios de Gabler
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