1. What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes? User-generated content. Issue advertisements. Public service announcements. Image advertisements. The industries most prone to corporate crisis include the fast food industry and auto-makers. a. true b. false It is recommended that businesses use
1. What media technique is used to promote the general perception of a product or service,
rather than promoting its functional attributes? User-generated content. Issue advertisements. Public service announcements. Image advertisements. The industries most prone to corporate crisis include the fast food industry and auto-makers. a. true b. false It is recommended that businesses use the same tactics to communicate with all stakeholders. a. true b. false The public relations function is a boundary-spanning role that primarily involves the flow of information to and from the
organization. a. true b. false Which of these channels represents a traditional media outlet? Blogs. Cell phones. Television. Podcasts.
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