establish credibility audience quizlet

Which of the following is one way to establish credibility with the audience quizlet?

April 20, 2013
Ms. Megan Firth
Chief Investment Officer
Save the Earth Investments
111 Main St.
Sunnytown, CA 94025
Dear Ms. Firth:
[1] When you and your clients are thinking about investments in eco-friendly enterprises, don't be bamboozled by bamboo. Bamboo grows up to three or four feet a day and, therefore, offers an affordable, beautiful, eco-friendly source for furniture.
[2] We are the Lemur Furniture Company. In the last ten years, we have increased our profit margin by 50 percent by creating bamboo furniture products. We have doubled our staff size, and we recently added five best-selling bamboo products to our line. Save the Earth Investments invests in companies that believe in creating a more sustainable environment. We also believe in sustainability; therefore, we embarked on a thorough review of similar companies. Anderson Research Inc. found that Lemur has the best quality bamboo furniture at the lowest prices and uses the most eco-friendly production process.
[3] To continue our ten-year tradition of excellence—supported by two Greenify Awards and three Certificates of Excellence from World Sustain—we ask for your investment. We are currently designing three new product lines for 2014: picnic tables, lawn chairs, and benches. These products are comfortable and beautifully designed. We intend to have them ready for production by June. These products have been met with positive reviews from our test customers, and we believe they will increase our profit margin by another 25 percent.
[4] We will have our sample products from the new lines in our showroom next week. I am eager to show you how beautiful they are. You are invited to be our special guest for a product launch party on May 22; I will phone you on Friday, May 16, to confirm that you will attend.
Sincerely yours,
Larry Zhou

What is effective about the opening of this message? Check all that apply.

Gains attention

Uses an interesting fact

Sounds preachy or parental

Uses a direct pattern

ABC Music Announces 13th Annual Music Festival
SAN JOSE, CA, May 10, 2013 - ABC Music, a leading retailer for today's musician, announced its 13th annual music festival. Featuring a variety of local musicians, the festival will take place in the city's historic Rose Garden on June 21. Proceeds from this year's event will go to a nonprofit that brings music and music lessons to those in need.
The owner of ABC Music believes that this will be the retailer's biggest festival yet. Thirty musicians are scheduled for the day-long event, where, in addition to great music, attendees will enjoy food and beverages from the city's most popular food trucks.
A musician who has performed in the festival multiple times said that ABC Music is his go-to store for all of his equipment needs. In addition to quality products, the musician said, the service is top notch.
Tickets for the festival are $15, and they can be purchased at any ABC Music location.

How would you suggest the writer improve the press release? Check all that apply.

Include quotations.

Be less promotional.

Include specific names.

Offer contacts for press inquiries.

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Which of the following is one way to establish credibility with the audience?

You can establish credibility with your audience by mentioning your expertise in the particular field in which you are speaking. Credibility can also refer to the reputation of the speaker.

Which is the best way for Speakers to establish credibility quizlet?

A speaker can enhance his or her credibility by explaining his or her competence or expertise on the topic, establishing common ground with the audience especially at the start of the speech by showing that the same values, attitudes and experiences are shared, and delivering the speech fluently, expressively, and with ...

Which of the following is a way to increase your credibility?

We have discussed three ways to increase your credibility: (1) Know at what level your audience is at on your subject, (2) Ensure your body language enhances your presentation, and (3) Become an expert in answering audience questions.

Which of following refers to establishing the credibility of the speaker?

Ethos - The Ethical Appeal. Ethos is Greek for "character" and "ethic" is derived from ethos. Ethos consists of convincing your audience that you have good character and you are credible therefore your words can be trusted.

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