products consumer internal information search

Which of the following products would be most likely for a consumer to use only internal information search?

The types of products people purchase using routine response behavior are typically:

A) Frequently purchased, low-cost items
B) Frequently purchased, high-cost items
C) Infrequently purchased, low-cost items
D) Infrequently purchased, high-cost items
E) All types of items, regardless of price or frequency of purchase

Name

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Dat

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Chapter 6 - Consumer Decision Making

1. To create a proper marketing mix for a well-defined target market, what must marketing managers have a

thorough knowledge of?

a. consumer behaviour

b. marketing services

c. consumerism

d. perceptual mapping

ANSWER: a

2. Jane needed a new cell-phone after her old one broke. She must now do research, compare several models

and only then will Jane be able to replace her phone. What is this process part of?

a. psychographics

b. business buying behaviour

c. consumerism

d. consumer behaviour

ANSWER: d

3. In order, what are the steps of the consumer decision-making process?

a.

need recognition, alternative aggregation, re-evaluation, purchase decision,

postpurchase behaviour

b.need positioning, stimulus response reactions, evaluation of alternatives,

purchase decision, postpurchase behaviour

c.

need positioning, alternative aggregation and divestment, purchase decision,

postpurchase evaluation

d.need recognition, information search, evaluation of alternatives, purchase, and

postpurchase evaluation

ANSWER: d

4. Which of the following best describes consumer behaviour?

a.

People's value systems do not affect their consumer behaviour.

b.

Consumer behaviour cannot be learned.

c.

The study of consumer behaviour includes factors that influence purchase

decisions and product use.

d.

Consumers' product and service preferences are constant and do not change

over time.

ANSWER: c

5. After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that

the new cell phone does not offer the features he expected. Which of the following does this scenario illustrate?

a. that the perceived value of the purchase is less than Jeremy's expectations

b. that the actual value of the purchase is less than Jeremy's expectations

c. that an evoked set of the purchase is less than Jeremy's expectations

d. that a consumer set of the purchase is less than Jeremy's expectations

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What happens when the consumer performs an internal search for information?

Consumers engage in both internal and external information search. Internal search involves the consumer identifying alternatives from his or her memory. For certain low involvement products, it is very important that marketing programs achieve “top of mind” awareness.

What are the internal influences on consumer buying?

Internal factors include a consumer's perception, learning and personality, while external factors include a consumer's culture, social status, family and marketing activities.

What is internal consumer processes?

Internal influences basically come from consumers own lifestyle and way of thinking. These are consumers' personal thoughts, self-concepts, feelings, attitudes, lifestyles, motivation and memory (Kotler, 2002). These internal influences can also be known as psychological influences.

What are the 4 types of consumer behavior?

There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. Consumer behavior types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands.

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