refers group products offered firm physically similar intended similar market quizlet

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

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What term refers to a group of products offered by a firm that are physically similar?

Product line refers to the group of products that are physically similar or intended for a similar market. These products may face similar competition. For example, you can purchase a Diet Coke, Diet Coke with Splenda etc. The product mix is the total of the product lines offered by a particular company.

What term refers to a group of products offered by a firm that are physically similar or are intended for a similar market quizlet?

Product line. a group of products that are physically similar or are intended for a similar market. product mix.

Is a group of firms producing a similar product or service quizlet?

An industry is a group of firms producing a similar product or service, such as airlines, fitness drinks, furniture, or electronic games.

Which term refers to a group of products that are closely related?

Product Line. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.

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