represents change technological environment marketing firm

Which of the following represents a change in the technological environment of a marketing firm?

70) Which of the following represents a change in the technological environment of a marketingfirm?A) increased use of cause-related marketingB) increased use of RFID systems to track productsC) increased need to comply with environmental regulationsD) increased use of value marketing techniques and promotionsE) increased need to engage in mass marketing over market segmentationAnswer:BDiff: 2

LO:3-3: Identify the major trends in the firm's natural and technological environments.71) Recyclable or biodegradable packaging, recycled materials and components, and betterpollution controls are ways that marketers have responded to the ________.EDiff: 2

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LO:3-3: Identify the major trends in the firm's natural and technological environments.AACSB:Ethical understanding and reasoning72) The ________ environment is perhaps the most dramatic force shaping the destiny ofindividuals and offering exciting opportunities for marketers.B

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Diff: 1LO:3-3: Identify the major trends in the firm's natural and technological environments.73) The Consumer Product Safety Commission has created complex regulations for testing newdrugs before they are sold to the public.

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Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment *?

Which of the following is most likely a characteristic of firms that adopt a reactive approach toward the marketing environment? They take advantage of the opportunities provided by the environment.

Which of the following is part of the firm's microenvironment?

Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

Which belongs to a company's marketing microenvironment?

Your microenvironment includes your customers, your suppliers, your competitors and other elements of your distinct business world. Microenvironment marketing takes these elements into account in figuring out what will boost your branding and sales.

What are the factors that affect the marketing environment quizlet?

these include demographics or demography, economic conditions, competition, social and cultural factors, political and legal and government factors, and technological factors.

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