“Mass demand has been created almost entirely through the development of Advertising”
Calvin Coolidge in the New York Public Library.
For the development of advertising and to get best results one need to follow the advertising process step by step.
The place will be decided according to the target customers where the ad is most visible clearly to them. The finalization of time on which the ad will be telecasted or shown on the selected media will be done by the traffic department of the agency.
If these steps are followed properly then there has to be a successful beginning for the product in the market.
33) Which of the following is the first step in developing an advertising program?A) setting the advertising budgetB) developing an advertising strategyC) developing a brand messageD) setting advertising objectivesE) evaluating advertising campaignsAnswer: DDifficulty: EasyChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaign34) ________ advertising is used heavily when introducing a new product category.A) ReminderB) ComparativeC) PersonalD) InformativeE) PersuasiveAnswer: DDifficulty: EasyChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaign
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35) The objective of ________ advertising is to build primary demand.A) reminderB) comparativeC) personalD) informativeE) persuasiveAnswer: DDifficulty: EasyChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaign36) Inglast, a chocolate producer, is faced with a class action suit when customers find pieces ofplastic in boxes of cocoa powder. Inglast settles the case and then releases an advertisingcampaign to show the new and improved safety seals on all containers of cocoa powder. Whichkind of advertisement has Inglast most likely used?A) classifiedB) informativeC) comparativeD) personalizedE) reminderAnswer: BDifficulty: ModerateChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaignAACSB: Analytic thinking37) The primary objective of ________ advertising is to build selective demand.A) reminderB) classifiedC) personalD) informativeE) persuasiveAnswer: EDifficulty: EasyChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaign38) ________ advertising would most likely result in advertising wars between competitors.A) ReminderB) ComparativeC) PersonalD) InformativeE) ClassifiedAnswer: BDifficulty: EasyChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaign
39) ________ advertising primarily maintains brand relationships and is important for matureproducts.A) ComparativeB) PersuasiveC) PersonalizedD) ReminderE) ClassifiedAnswer: DDifficulty: EasyChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaign40) Zephyr Inc., an electronics manufacturer, wants to enter the commercial tracking devicemarket with its latest product, FindIt. Unlike other tracking devices, FindIt is very small andrelatively cheap, but it can be used only within small areas as it has a low detection-range. Whichtype of advertising would be best for FindIt?A) informative advertisingB) reminder advertisingC) classified advertisingD) comparative advertisingE) personalized advertisingAnswer: ADifficulty: ModerateChapter LO: 3Course LO: Describe the steps involved in developing an advertising campaignAACSB: Analytic thinking
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