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6.Which function of attitudes serves to express an individual's central values and self-concept?A)knowledge functionB)value-expressive functionC)utilitarian functionD)ego-defensive functionE)orientation functionAnswer: BPage: 396Difficulty: moderate
7.Josh is in elementary school, and he has learned that when he gets good grades andbehavior reports, his parents are really proud of him and reward him.So he hasdeveloped a favorable attitude toward behaving and doing well in school.Thisattitude is serving which function?Page: 396Difficulty: hard
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8.Margaret only wants to buy her clothes at American Eagle Outfitter because sheknows that they are considered acceptable by her peers, and she wants to be acceptedby her peers.This attitude toward this brand of clothing is serving which function forMargaret?Page: 396Difficulty: moderate
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Life-Span Human Development
Rider/Sigelman
Chapter 9Learning, Memory, and Product Positioning9.Which of the following represent the three components of attitudes?Page: 397Difficulty: moderate
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10.Which component of attitudes consists of a consumer's beliefs about an object?A) affectiveB) cognitiveC) factualD) behavioralE)utilitarianAnswer: BPage: 397Difficulty: moderate
11.Mitch likes Toyota automobiles because he thinks they have the highest reliability ofall automobiles.His belief about Toyota's reliability represents which component ofMitch's attitude?Page: 397Difficulty: moderate
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12.Which of the following is used to understand a consumer's cognitive component ofattitude?Page: 397-399Difficulty: moderate
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Chapter 9Learning, Memory, and Product Positioning13.Which of the following can be a component of a multiattribute model?A)a consumer's attitude toward a particular brandB)a consumer's belief about how a brand performs on a given attributeC)the importance the consumer attaches to an attributeD)a consumer's ideal level of performance on an attributeE)all of the aboveAnswer: EPage: 398Difficulty: easy
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Life-Span Human Development
Rider/Sigelman
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