For public relations to remain part of the management team, it must do which one of the following?
Contribute to organizational goals and show measurable results
Which one of the following explains why the text refers to public relations as a
staff function?
Staff functions
advisethose who have the authority to set policy and oversee operations.
Which organizational function is most likely to conflict with public relations over institutional advertising and product publicity?
Which department is most likely to conflict with public relations over responding immediately to media requests for information during crises?
Which department is most likely to conflict with public relations over employee communications and internal relations?
Human resources/personnel
Which of the following arguments is the most persuasive against combining public relations and advertising firms?
Two different traditions and cultures make it difficult to form a team
After its initial proposal, and outside counseling firm often begins its work for a client organization by conducting which of the following?
Which one of the following is
NOTcommonly used by public relations firms to charge clients for services?
Percentage of sales achieved
Which one of the following has recently become popular with clients (but not with public relations firms) as the preferred method for paying outside firms for public relations services?
According to counselors,the most common threat to a client-firm relationship is which one of the following?
Clients’ questions about costs and hours billed