Which of the following is a part of the microenvironment of a firms marketing environment?

Answer the following questions and then press 'Submit' to get your score.

Question 1

Which of the following is true about marketing planning at the bottom of a business cycle?

a) This is the worst time to invest because the market is weak.

b) If it is fairly certain that the bottom of the cycle has been reached, this is the time to begin increasing investment.

c) Planning should continue on the basis of no change in the level of national economic activity.

d) There is greater certainty at this stage in the cycle.

Question 2

A value chain in marketing is:

a) an operator of discount stores with many branches.

b) a factory outlet store.

c) a process by which goods gain value as they pass through different levels of intermediaries.

d) a process by which companies target value-conscious customers.

Question 3

In general, concern with the ecological environment is most closely associated with economies characterized by:

a) rapid economic growth.

b) high levels of GDP per capita.

c) low levels of GDP per capita.

d) abundant natural resources.

Question 4

The creation of a marketing department:

a) is essential for all businesses.

b) results in universal benefits for firms operating in competitive markets.

c) reduces a firm's costs.

d) can result in a firm as a whole having a reduced level of marketing orientation.

Question 5

Which of the following is least likely to be associated with a firm's macro-environment?

a) Study of the changing birth rate

b) Analysis of household savings ratios

c) A new staff incentive scheme

d) Cultural convergence

Question 6

Which of the following represents the most directly important reason why firms monitor their demographic environment?

a) To explain historical trends

b) To predict political change

c) To predict the size of market segments

d) To predict business cycles

Question 7

In a flexible firm, "core workers" are:

a) Numerically flexible

b) Functionally flexible

c) Both (a) and (b)

d) Neither (a) nor (b)

Question 8

Which of the following is NOT part of an organization's micro-environment?

a) Customers

b) Suppliers

c) Competitors

d) Government legislation

Question 9

Which of the following is an element of an organization's internal environment?

a) Competitors

b) Employees

c) Wholesalers

d) Retailers

Question 10

A method of comparing the internal capabilities of an organization with the demands and challenges of its external environment is referred to as:

a) SHOT analysis

b) SWOT analysis

c) Stakeholder analysis

d) Shareholder analysis

What is part of the microenvironment of a firm's marketing environment?

Which of the following is part of the firm's microenvironment?

Which of the following is true about companies that take a proactive stance toward the marketing environment?

Which of the following has the primary function of helping a company target and promote its products?