Bought by individuals and organizations for further processing or for use in conducting a business.

Markets, Efficiency & The Public Interest Mcqs

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Q.  _________ are products bought by individuals and organizations for further processing or for use in conducting a business?

a. Consumer products

b. Services

c. Industrial products

d. Specialty products


MCQs:  When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  __________ is person’s distinguishing psychological characteristics that lead to his or her own environment?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  When producers, wholesalers, and retailers act as a unified system they comprise a ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  The most logical budget setting method is found in the list below. Which is it ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  The course of a product’s sales and profits over its lifetime is called ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  A company faces several major decisions in international marketing the first of these decisions is often ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  _______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  Which of the following is NOT one of the five stages of the buyers decision process?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  ___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  All of the following are commonly recognized promotion budget formal EXCEPT ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  Conflicts between different levels of the same channel of distribution are referred to as ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  If Toyota describes one of its cars of the future as being a moderately priced subcompact designed as a second family car to be used arround town; the car is ideal for running errands and visiting friends, then the company has just stated a potential new product in terms of a(n) ?

Category: Economics Mcqs,   Published by: teswesm

MCQs:  R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process ?

Category: Economics Mcqs,   Published by: teswesm

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Which markets buy goods and services for further processing?

Buying goods and services for further processing or for use in the production process refers to Business markets.

Is a consumer product that the customer in the process of selecting and purchasing?

Answer and Explanation: A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style, is called a shopping product.

What is the practice of using the established brand names of two different companies on the same product?

Co-Branding The use of two or more brand names in support of a new product, service or venture. Co-branding is a strategy that couples the strengths, awareness and customers of one brand with another in order to increase brand equity, target specific markets and/or combine brand values in the mind of the consumer.

Which term means that services Cannot be stored for later sale or use?

Services are perishable, which means that services can not be stored for later sale or use.