Business intelligence is a technique that frequently makes use of all of the following except:

Business Intelligence, 4e (Sharda/Delen/Turban)

Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms

1)In the opening case, police detectives used data mining to identify possible new areas

of inquiry.

Answer: FALSE

Diff: 1Page Ref: 190-191

2) The cost of data storage has plummeted recently, making data mining feasible for more firms.

Answer: TRUE

Diff: 2Page Ref: 194

3)Data mining can be very useful in detecting patterns such as credit card fraud, but is of little

help in improving sales.

Answer: FALSE

Diff: 2Page Ref: 193

4)If using a mining analogy, "knowledge mining" would be a more appropriate term than "data

mining."

Answer: TRUE

Diff: 2Page Ref: 196

5)The entire focus of the predictive analytics system in the Infinity P&C case was on detecting

and handling fraudulent claims for the company's benefit.

Answer: FALSE

Diff: 3Page Ref: 194-195

6)Data mining requires specialized data analysts to ask ad hoc questions and obtain

answers quickly from the system.

Answer: FALSE

Diff: 2Page Ref: 197

7)Ratio data is a type of categorical

data. Answer: FALSE

Diff: 1Page Ref: 202

8)Converting continuous valued numerical variables to ranges and categories is referred to as

discretization.

Answer: TRUE

Diff: 2Page Ref: 202

9)In the Miami-Dade Police Department case study, predictive analytics helped to identify the

best schedule for officers in order to pay the least overtime.

Answer: FALSE

Diff: 1Page Ref: 190-191

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Management Information Systems: Managing the Digital Firm, 16e, Global Edition

(Laudon)

Chapter 2 Global E-business and Collaboration

1) Producing a bill of materials is a business process in which of the following functional areas?

A) Finance and accounting

B) Human resources

C) Manufacturing and production

D) Research and development

E) Sales and marketing

2) Which of the following is an example of a cross-functional business process?

A) Identifying customers

B) Shipping a product

C) Fulfilling a customer order

D) Hiring employees

E) Paying creditors

3) Order fulfillment involves all of the following business processes except:

A) checking the customer's credit.

B) assembling the product.

C) submitting the order.

D) making customers aware of the product.

E) shipping the product.

4) The ________ function is responsible for making sure customers are aware of the company's

products.

A) finance and accounting

B) human resources

C) manufacturing and production

D) sales and marketing

E) distribution and logistics

5) According to the chapter case, Sanofi Pasteur is using Microsoft Yammer for all of the

following reasons except:

A) give employees more opportunities to innovate.

B) increase product innovations from lower down in the organization.

C) simplify business processes

D) strengthen management controls over employees

E) set up activist groups for change

6) Identifying customers is a business process handled by the marketing function.

Answer: TRUE

7) One example of a business process is shipping a product to a customer.

Answer: TRUE

8) What is the connection between organizations, information systems, and business processes?

Which of the following is a typical use for a business intelligence system?

Which of the following is a Activities in the business intelligence process?

Which of the following is often used as the main repository of a company's historical data?

What is Business Intelligence and some of its characteristics quizlet?