Marketing MCQ Marketing Chapter 2 Which of the following can be a company division, a product line within a division, or sometimes a single product or brand? Show
A) a market Answer: C Learn More :What is product line within a division?A product line is a group of connected products marketed under a single brand name by the same company. Firms sell multiple product lines under their various brand names, often differentiating by price, quality, country, or targeted demographic.
Which of the following can be a company division a product line?A strategic business unit (SBU) is an autonomous division or a product line within the division of the relatively large company. An SBU functions as an independent unit having a distinct mission, a specific target market, and its own competitors.
What is a single product and a product line?A product delivers a single feature set that gives benefits to a customer. It can be physical, a service, or digital. Or it may be a combination of types. Product lines are groups of related products. A product line delivers multiple attribute sets.
What is it called when a company has multiple products?A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line.
|
Can be a company division a product line within a division or sometimes a single product or brand?
zusammenhängende Posts
Urheberrechte © © 2024 paraquee Inc.
