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Is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set?Alternative evaluation is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
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What are the stages of consumer buying process?5 Essential Steps in the Consumer Buying Process. Stage 1: Problem Recognition.. Stage 2: Information Gathering.. Stage 3: Evaluating Solutions.. Stage 4: Purchase Phase.. Stage 5: The Post-Purchase Phase.. |
In what stage of the buyer decision process is the consumer motivated to search for more information?
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