TRUE/FALSE1 : The diagnostic role of marketing research includes gathering and presenting factualstatements.A : trueB : falseCorrect Answer : B Show
2 : Marketing research helps managers gauge the perceived value of their goods and services,as well as the level of customer satisfaction. Get answer to your question and much more 3 : Marketing research dilutes the quality of decision-making. Get answer to your question and much more 4 : An open-ended question is a type of interview question in which the respondent is asked tomake a selection from a limited list of responses. Get answer to your question and much more 5 : Often, secondary data sources give detailed information that would enable a researcher toassess their quality or relevance.A : trueB : falseCorrect Answer : B 6 : Secondary data refers to information collected for the first time. Get answer to your question and much more 7 : Big data refers to the exponential growth in the volume, variety, and velocity of informationand the development of complex, new tools to analyze and create meaning from such data. Get answer to your question and much more 8 : A sample is a method of gathering primary data in which the researcher alters one or morevariables while observing the effects of those alterations on another variable. Get answer to your question and much more everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans decision support system (DSS) an interactive, flexible, computerized information system that enables managers to obtain and manipulate information as they are making decisions creation of a large computerized file of customers' and potential customers' profiles and purchase patterns the process of planning, collecting, and analyzing data relevant to a marketing decision Marketing Research Problem Determining what information is needed and how that information can be obtained efficiently and effectively. marketing research objective the specific information needed to solve a marketing research problem; the objective should be to provide insightful decision-making information. Management decision problem a broad-based problem that uses marketing research in order for managers to take proper actions data previously collected for any purpose other than the one at hand Marketing Research Aggregator A company that acquires, catalogs, reformats, segments, and resells reports already published by marketing research firms. specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed Information that is collected for the first time; used for solving the particular problem under investigation. the most popular technique for gathering primary data, in which a researcher interacts with people to obtain facts, opinions, and attitudes. a survey research method that involves interviewing people in the common areas of shopping malls. computer-assisted personal interviewing an interviewing method in which the interviewer reads questions from a computer screen and enters the respondent's data directly into the computer. computer-assisted self-interviewing an interviewing method in which a mall interviewer intercepts and directs willing respondents to nearby computers where each respondent reads questions off a computer screen and directly keys his or her answers in a computer. Central-Location Telephone (CLT) Facility A specially designed phone room used to conduct telephone interviewing a type of survey that involves interviewing businesspeople at their offices concerning industrial products or services. seven to ten people who participate in a group discussion led by a moderator an interview question that encourages an answer phrased in the respondent's own words. an interview question that asks the respondent to make a selection from a limited list of responses. a closed-ended question designed to measure the intensity of a respondent’s answer a research method that relies on four types of observation: people watching people, people watching an activity, machines watching people, and machines watching an activity researchers posing as customers who gather observational data about a store Behavioral Targeting (BT) A form of observation marketing research that combines a consumer's online activity with psychographic and demographic profiles compiled in databases. the study of human behavior in its natural context; involves observation of behavior and physical setting. a method of gathering primary data in which the researcher alters one or more variables while observing the effects of those alterations on another variable. a subset from a larger population the population from which a sample will be drawn a sample in which every element in the population has a known statistical likelihood of being selected. a sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample. any sample in which little or no attempt is made to get a representative cross section of the population a form of nonprobability sample using respondents who are convenient or readily accessible to the researcher - for example, employees, friends, or relatives. an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process an error that occurs when a sample somehow does not represent the target population an error that occurs when a sample drawn from a population differs from the target population. an error that occurs when the selected sample is an imperfect representation of the overall population. A firm that specializes in interviewing repondants on a subcontracted basis a method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other questions consumer-generated media (CGM) media that consumers generate and share among themselves a system for gathering information from a single group of respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy. a scanner-based research program that tracks the purchases of 3,000 households through store scanners in each research market. is a scanner-based sales-tracking service for the consumer packed-goods industry. a field of marketing that studies the body's response to marketing stimuli Competitive Intelligence (CI) An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors. Which method of data collection in marketing research asks consumers questions in order to learn their opinions and the reasons behind them?Qualitative research isn't so much about numbers as it is about people – and their opinions about your business. Typically conducted by asking questions either one-on-one or to groups of people, qualitative research can help you define problems and learn about customers' opinions, values and beliefs.
What is the most popular method for gathering primary data?Survey research is the most widely used method for primary data collection.
What do you call data that was previously collected for purposes other than the one at hand?RATIONALE: Secondary data are data previously collected for any purpose other than the one at hand.
When a research analyzes data that has been previously collected this research design is called?It takes advantage of the data collected from previous research and uses it to carry out new research. Secondary data is one of the two main types of data, where the second type is the primary data.
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Is a method of gathering primary data in which the researcher alters one or more variables while observing the effects of those alterations on another variable?
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