Is the price elasticity of demand or supply more elastic over a shorter or a longer period of time why?

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Demand tends to be more price inelastic in the short-run as consumers don’t have time to find alternatives. In the long-run, consumers become more aware of alternatives.

Price elasticity of demand measures the responsiveness of demand to a change in price.

Is the price elasticity of demand or supply more elastic over a shorter or a longer period of time why?

  • Demand is price inelastic if a change in price causes a smaller % change in demand. This gives a low PED <1.
  • Demand is price elastic if a change in price causes a bigger % change in demand. This gives a high PED >1

Elasticity of demand in short run

In the short run demand is likely to be more inelastic (low = less than 1).

If people are used to buying a good, then when the price goes up, they will tend to keep buying it out of habit. However, when they realise the price rise is permanent they will expend more energy and time in looking for alternatives. Therefore, over time, people are more likely to find alternatives and demand will fall more.

Elasticity of demand in the long-run

If the price of a good is expensive for a considerable time period, consumers looking to save money will start trying to find alternatives.

If the good takes a high percentage of disposable income they may make large changes to their lifestyle. For example, if electricity increases in price – people will keep using electricity to heat their food. However, in the long-term, the high price of electricity may encourage people to buy a gas cooker or microwave

Example – Petrol

If the price of oil increases people with petrol cars will still buy petrol. However, over time people may increasingly start to buy cars which use alternative energy sources such as natural gas, hydrogen or solar panels. But it will take time to make the switch. Therefore, demand will be more elastic over time.

Is the price elasticity of demand or supply more elastic over a shorter or a longer period of time why?

In the short-term, demand is price inelastic. % change in Q 1/13 = 7.7%. % change in price 42.9%. PED = – 0.17

In the long term, demand is more price elastic % change in Q 8/13 = 61.5%. % change in price 42.9% PED = -0.70

Example – Windows

If a firm like Microsoft increases the price of Windows operating system, in the short term demand is likely to be inelastic (people are used to using windows so continue to pay higher price) However, over time, people may get fed up with paying high price for Windows and consider switching systems (e.g. Mac)

Also, the increase in the price of Windows should act as a signal (it is more profitable) to other firms to develop alternatives. If more alternatives come on the market, demand will become more elastic.

This is what happened. In the 1980s, Microsoft had strong monopoly power and was able to increase prices. But, other time, consumers have migrated away from Windows to cheaper software.

Related

  • Understanding elasticity
  • Price Elasticity Demand 

Is the price elasticity of demand or supply more elastic over a shorter or a longer period of time?

The price elasticity of demand for electricity is lower in the short- run and larger in the long run.

Why does price elasticity of demand tend to be more elastic over longer time periods?

Demand tends to be more elastic in the long rung rather than in the short run, because when prices change consumers often need more time to respond and change their shopping habits.

Why is supply more elastic over a longer time?

Supply is usually more elastic in the long run than in the short run. Over short periods of time, firms cannot easily change the size of their factories to make more or less of a good. Thus, in the short run, the quantity supplied is not very responsive to the price.

Why supply tends to be more price elastic in the long run than in the short run?

Long-term supply curves tend to be much more elastic than short-term supply curves. This is because, in many contexts, supply cannot be adjusted in the short run because of physical as well as financial constraints on the firm. Given a long enough period, almost any adjustments to the production process can be made.