38) Many products can be differentiated in terms of their ________, which is its size, shape, orphysical structure.A) formB) prototypeC) architectureD) modelE) blueprintAnswer:A Show Diff: 1LO:13.2: How can companies differentiate products?AACSB:Reflective thinking10 We have textbook solutions for you! The document you are viewing contains questions related to this textbook. Intermediate Algebra Tussy/Gustafson Expert Verified 39) ________ is the ability of a company to prepare on a large-scale basis individually designedproducts, services, programs, and communications.ADiff: 2 LO:13.2: How can companies differentiate products?AACSB:Reflective thinking40) Buyers expect products to have high ________, which is the degree to which all producedunits are identical and meet promised specifications.C Diff: 2LO:13.2: How can companies differentiate products?AACSB:Reflective thinking41) If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and everyFord GT coming off the assembly line does this, the model is said to have high ________.BDiff: 2 LO:13.2: How can companies differentiate products?AACSB:Analytical thinking; Application of knowledge42) ________ describes the product's look and feel to the buyer; it has an advantage of creatingdistinctiveness that is difficult to copy.A) DesignB) StyleC) DurabilityD) ConformanceE) ReliabilityAnswer:B Diff: 2LO:13.2: How can companies differentiate products?AACSB:Reflective thinking11 43) Ideal ________ would exist if users could fix the product themselves with little cost inmoney or time.EDiff: 2 LO:13.2: How can companies differentiate products?AACSB:Reflective thinking44) For ________ to be valued for products like vehicles and kitchen appliances, it should not beassociated with an excessive price premium and the product must not be subject to rapidtechnological obsolescence.DDiff: 2 LO:13.2: How can companies differentiate products?AACSB:Reflective thinking45) When the physical product cannot be easily differentiated, the key to competitive successmay lie in adding valued services and improving their quality. The main service differentiatorsare ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.DDiff: 2 LO:13.2: How can companies differentiate products?AACSB:Reflective thinking12 A market offering can be differentiated along 5 dimensions product (form, features, performance quality durability, reliability, style, design, services (order case, delivery, Installation customer training maintenance and repair etc. Personnel (channel or image) symbols (media atmosphere) and events. It should be noted here that a difference is worth establishing to the extent that it is important, distinctive, superior, affordable and profitable. Product differentiation: The seller tries to differentiate his offerings along the following dimensions: Form: Here the product is differentiated by changing the size, shape or physical structure Aspirin, for example can be differentiated by dosage size, shape, action time etc. Features: These are characteristics that supplement the products basic functioning, take the case of Maruti 800. This stripped down version costs Rs 1,89,000 . The 800 standard has added features such as air conditioning, multi point injection, Euro 1 compliant, four gears targeted at non –metros at Rs 2,09,000. The 800 standard for metros comes with air conditioning multi point injection, Euro II compliant, five gears costing Rs 2,33,000. Performance quality: Buyers of costly products generally compare the performance characteristics of different brands. They will pay more for better performance (McDonald’s Burger, Barista coffee, Surf Excel detergent powder, Parker pen etc) as long as the higher price does not exceed the higher perceived value. Durability Buyers are wiling to pay more for durable product (durability is a measure of the product’s expected operating life). Which of course is not very expensive and is not subject to high fashion or technological obsolescence (e.g. trendy, long lasting cycles, command a good price as against personal computers, video cameras – durable but subject to technological changes) Reliability Buyers are willing to pay a premium for more reliable (that is, the product will not malfunction or fail within a specified time period) products (e.g. Godrej steel almirah) Reparability: The ease with which a buyer is able to fix the fault and repair a part of the product that does not work properly (either personally or through a company ‘s repair person) – also influences buyers to pay more or less for a product (e.g. Whirlpool’s electric appliances) Style: style describes how well the product looks and feels to the buyer. Style has the advantage of creating product distinctiveness that is difficult to copy (e.g. Nissan and Mazda in sports cars, Olivetti in office machines. Montblanc pens, Swatch in watches etc). Design: design is the totality of features that affect how a product looks and works in terms of customer requirements (pleasing looks; easy to open, install, operate and repair, easy to dispose of etc). For example Italian design in apparel, Gillette in electric shavers etc. Service differentiation: The key service differentiation includes: 1) Ordering ease: how easily the customer is able to place an order with the company for e.g. ICICI’s Home loan. 7) Repair: quality of repair service available to buyers of the company’s product for example LG’s home appliances, Samsung’s electronic items etc. Personnel Differentiation: Companies can stay ahead of their rivals through hiring and training better people; For example Wal-Mart’s store employees; McDonald’s courteous service producers, Citibank’s staff assistants etc (better trained people have the requisite skills and knowledge , are courteous, trustworthy, reliable, responsive and understand customer’s needs and respond properly. Source: Strategic Management How can products be differentiated physical?Products can be differentiated based on their reliability and durability. Some batteries, for example, are reputed to have a longer life than other batteries, and consumers will buy them based on this factor.
What are the three ways to differentiate products?Several different factors can differentiate a product. However, there are three main categories of product differentiation. These include horizontal differentiation, vertical differentiation, and mixed differentiation.
What does it mean when you differentiate your product?Product differentiation is what makes your items or services unique. This can be because of a particular technology or design you own, specialty support you offer, a stellar customer experience you create or anything else.
How product positioning can be used to differentiate a product?Product positioning places the differentiated product in the marketplace in ways and places to attract potential customers' attention. This positioning is done to affect consumers' perception of the product.
|
Is the shape size or physical structure can be used to differentiate a product?
zusammenhängende Posts
Urheberrechte © © 2024 paraquee Inc.
