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Studies show that events and experiences improve how audiences feel about brands. They also give you a strong push when it comes to driving sales. Over 90% of consumers feel positive about brands after participating in an event. While around 85% will likely buy from you, the benefits of event sponsorship don’t end there. Here’s our list of 15 benefits to check out! What Are The Benefits Of Event Sponsorship?
What you gain from events fall under two categories —
measurable and not measurable. Measurable Benefits1) Return on investment (ROI)First of all, event sponsorship drives success only when you have a system to track metrics. For starters, you’d want to know whether joining an event
is worth the money and resources. 2) Audience insightsDemographic data and
audience preferences from events are ideal for your nurture campaigns. It shows which segment of your market likes a particular type of event and which aren’t. 3) Direct access to ideal customer profile (ICP) dataAs an event sponsor, you’ll have stronger opportunities to learn more about your ICPs. Almost all event organizers gather data with surveys, ticket sales, and social media activity. You can’t get enough of these so demand them at the onset. 4) Lead generationB2B event participants want to experience the event and learn about the brands there. Hence, they are more open to discover new products and services. Together, these participants constitute a pool of potential quality leads for diligent sponsors. 5) Social media/website traffic/focused content strategyMajor events represent a wellspring for high-quality content. So how you create your messaging/pre- and post-promotion determine your web traffic. 6) Opportunities for sales closes with warm prospectsSome participants will likely be existing leads in your nurture funnel. Because up-close interactions with warm prospects help you close the deal, go in prepared. 7) Highlighting a product or service offeringYou can use events to launch a new product or updates to an existing feature. Likewise, if you run a pre-promo social media campaign announcing swag/other incentives, that’ll only bring you more users. Immeasurable Benefits8) Brand buildingWhen it comes to brand visibility, event sponsorships are the way to go. Media coverage aside, up your audience engagement with giveaways or interactive booths. 9) Enhanced vendor relationshipsCertainly, potential leads and warm prospects are not the only ones attending events. Competitors, vendors, and other ecosystem players also do. It’s your opportunity to build meaningful and long-lasting industry/community relationships. 10) Advantage over absentee rivalsAs an event sponsor, you gain a competitive advantage over competitors who are absent. For that reason, go in with a game plan and outshine competitors on the sidelines. 11) Direct face time with prospectsAnother pro is in-person interactions with customers. Events are fantastic opportunities to drive a connection between your brand and ICP. This is your chance to create personalized experiences with demos/emails/swag, etc. 12) Opportunity to reconnect with existing customersBe sure to engage warm prospects who attend events that you sponsor. Also, choose your lead nurturing flow based on where your ICP is in the buyer journey. Based on your conversations, you can even go ahead with a well-timed ask for close. 13) Increased credibility as a brandDriving awareness about your brand is one thing. Inspiring respect and admiration are another. Thus, event sponsorships are a great way to drive positive PR and build credibility. You can also use events to position your brand in your niche accurately. For smaller players, events are active venues to be cast alongside heavyweights. 14) Platform for post-event interactionsMaybe events are short-lived but the relationships you build last a long while. Be sure to grab the opportunities for post-event meet-ups and conversations. 15) In-house knowledge and resourcesFinally, the marketing/advertising folks behind an event sponsorship tend to be industry-savvy. Therefore, conversations with these peers are your opportunities to collaborate in the future. How To Know If You’re Sponsoring The Right EventEvent sponsorship is not as simple as it sounds. Sponsoring the wrong event can probably do more harm than good. That’s why it’s important to ask yourself these questions before you sign up:
It’s All About Planning AheadUse these 15 ideas to create your airtight event strategy. Above all, setting aside a budget and choosing the right events are your initial hurdles. Nail these and
events are one of the most lucrative ways to get in front of your target audience. Spend more time on your event sponsorship strategy and generate more leads. What are 4 benefits of sponsorship?Below, I've listed four key benefits of sponsorship for your small business.. It promotes a positive brand. Your brand is the most important commodity your small business has. ... . It increases brand awareness. ... . It reaches a wider demographic. ... . It enhances customer experience.. What are the benefits of sponsorship in sport?Sponsorship has become recognized as an effective marketing mechanism that can promote positive brand affinity, build brand awareness, drive overall traffic, promote new products and service lines, and reach target consumers on a more unique and meaningful level.
What are the benefits in sponsorship to an event?What are event sponsor benefits?. Increased brand exposure through the event itself, event advertising, and media coverage.. In-event speaking opportunities that help boost their brand equity.. Direct contact with an audience full of relatively warm leads.. What are the benefits of sponsorships and endorsements?Benefits of sponsoring events. Increase return on investment. ... . Build business relationships. ... . Gain valuable insights. ... . Expand its content strategy. ... . Foster a positive reputation. ... . Generate leads. ... . Reach sales goals. ... . Benefit from association.. |