Test Description: Unit 1 questions 1-20Instructions: Answer all questions to get your test result. Show
1) One characteristic of event marketing involves promoting and selling a(n)?AUnique Experience BTangible product CNonperishable Item DPhysical Appeal 2) Mr. Cochran enjoys taking his family to professional baseball games because of the memories he has as a young boy, What factor motivates Mr. Cochran to attend these sporting events with his family?Apopular athletes BClass and gender relations Csignificant others DCultural norms and values 3) The core benefits to customers who purchases sport products include entertainment, health and ?AIndependence BAchievement CAdaptability DPromotion 4) You are marketing the premier of a new Infiniti automobile, which will be revealed at a car show in Dallas Texas. You are in charge of advertising. Which of the following would be your responsibilityABuying commercial time on television BConducting test drives CTaking ticket orders DResearching the target audience 5) The basis for licensing process isAManufacturing BSponsorship CTrademarked property DThe fans 6) What should be included in an event program if it islonger than four pages?ALocal news articles BStatement of organizers CTable of Contents DSatisfaction Survey 7) The team name mascot and logo are important elements that a sport/event organizations uses to create and maintain.AImage Extension BBrand Awareness CMarket Segmentation DFinancial Accountability 8) Most sport/event products are classified asAA combination of Goods and Services BPure Goods CA Combination of rented and owned-goods services DPure Services 9) A Characteristic of the sport Industry is that it seeks to attract markets thatAin unemotional ways Bat the same time Cduring planned intervals Dby the same group of people 10) A unique characteristic of the sport industry is that it seeks to attract markets thatADemand mostly tangible products BHave consumers with artistic talent CInclude spectators and participants DAre concerned with environmental issues 11) Because the outcomes of a match is uncertain, many fans attending a sporting event are motivated by the game's ________values?APhysical BFinancial CEntertainment DEconomic 12) Over the years, Wrigley Field has earned a reputation as of the best places to watch a major leagueAAwareness BImage Extension CLoyalty DImage 13) Which of the following is an example of a celebrity endorsing an event simply by being associated with it:ASaying a tournament is great BCheering for a football team CAppearing in a print ad DAttending a Gand Opening 14) Athletes are often considered to be particularly effective promoting products related to theirALiefestyle BSport CEducation DBackground 15) Which if the following is a characteristic of an effective sport/event logoAAmbiguous BPractical CRemote DTimeless 16) One of the main differences between professional and amateur athletes is that for professional, the game is oftenATheir occupation BClosed to the public CPlayed for enjoyement DFree of Charge 17) Which of the following is an example of marketing the sport event:ADelivering exercise bikes to retailers BSelling food products to a concession stand CDistributing information about a NASCAR race DHolding a race for a charitable organization 18) What do some professional sport teams do to promote renewed interest in a tea that is losing support from fansASend Newsletters BChange Sponsors CIncrease Prices DRedesign logos 19) Which of the following are the most important considerations when designing a basketball team's logo:ALocation and mascot BTeam name and team size CTeam colors and team name DMascot and team size 20) Miss LaTisma goes to an exercise class three times a week at a local gym in Charlotte. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Miss LaTisma to attend the exercise class?APersonal improvements and social facilitation BThe thrill of competition and social status CThe need for recognition and personal values DLow membership costs and sport appreciation *select an answer for all questions Play Games with the Questions Above Teachers: Create FREE classroom games with
your questions Click for more info! Which of the following is an example of marketing the sports event?SEM-Unit 1.02 Matching. What is a characteristic of an effective logo for a sport it event?What rule of thumb will help sports or event marketers develop a memorable logo? It should be elaborate and flashy. It should include clip art. It should be clear and simple.
Which of the following is one of the benefits you receive when you participate in sports?The Benefits of Participating in Sports. What might a sports organization offer a business to encourage that business to sponsor an event?What might a sports organization offer a business to encourage that business to sponsor an event? provides exclusivity and has potential to maximize exposure. sport.
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One characteristic of event marketing involves promoting and selling which product or service?
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