What are all the details inside the retail stores physical environment that influence consumer behavior?

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  • What is a retail store environment?

    The retail store environment includes all of the physical, visual, and semantic elements that contribute to attracting customers into the store and connecting with them emotionally. Everything has a purpose, from layout to music, product, displays, scent, and signage, and it all adds to the shopping experience.

    What are the components of a retail store?

    7 Key Components of a Successful Retail Store Layout.
    Traffic Flow. Traffic flow plays a major role in a retail store layout. ... .
    Lighting. Good lighting is paramount in a well-designed retail store layout. ... .
    Display Space. ... .
    Strong Displays. ... .
    Store Design. ... .
    Checkout Area. ... .
    Shelf and Rack Design..

    What are the influencing factors to retail store layout and design?

    While the exterior retail store layout includes exterior store design and customer flow, it also includes the following factors: Geographic location of the retail store (real estate) Size of the building and length of the walkways accessible from the entrance and exit.

    What are the main features of retail locations?

    Retailers should prioritize location, here are the four factors that matter most:.
    Local Market: Present and Future. A first point of consideration is the real estate market or submarket in which a retail store is located. ... .
    The Business Environment. ... .
    Population Demographics. ... .
    Visibility and Accessibility..