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Name : Clas s: Dat e: Chapter 6 - Consumer Decision Making 1. To create a proper marketing mix for a well-defined target market, what must marketing managers have a thorough knowledge of? a. consumer behaviour b. marketing services c. consumerism d. perceptual mapping ANSWER: a 2. Jane needed a new cell-phone after her old one broke. She must now do research, compare several models and only then will Jane be able to replace her phone. What is this process part of? a. psychographics b. business buying behaviour c. consumerism d. consumer behaviour ANSWER: d 3. In order, what are the steps of the consumer decision-making process? a. need recognition, alternative aggregation, re-evaluation, purchase decision, postpurchase behaviour b.need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behaviour c. need positioning, alternative aggregation and divestment, purchase decision, postpurchase evaluation d.need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation ANSWER: d 4. Which of the following best describes consumer behaviour? a. People's value systems do not affect their consumer behaviour. b. Consumer behaviour cannot be learned. c. The study of consumer behaviour includes factors that influence purchase decisions and product use. d. Consumers' product and service preferences are constant and do not change over time. ANSWER: c 5. After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. Which of the following does this scenario illustrate? a. that the perceived value of the purchase is less than Jeremy's expectations b. that the actual value of the purchase is less than Jeremy's expectations c. that an evoked set of the purchase is less than Jeremy's expectations d. that a consumer set of the purchase is less than Jeremy's expectations Copyright Cengage Learning. Powered by Cognero.Page 1 Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. Why is this page out of focus?This is a Premium document. Become Premium to read the whole document. What do we call any unit of input affecting one or more of the five senses?Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
What is any unit of input to any of the senses?A stimulus may be any unit of input to any of these senses. Examples of stimuli include products, packages, brand names, advertisements and commercials. Sensory receptors are the human organs that receive sensory inputs. Their sensory functions are to see, hear, smell, taste and feel.
Which stage in the consumer decision making process results the imbalance between actual and desired states?Need recognition is the result of an imbalance between actual and desired states.
What occurs when consumers change their interpretation of information that conflicts with their feelings beliefs or perceptions?Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs.
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What do we call any unit of input affecting one or more of the five senses sight smell taste touch and hearing )?
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