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In the process of management, communication plays a preeminent role because, in the absence of effective communication, no superior-subordinate relationship will thrive as well as employee’s commitment towards organization also depends on it. It is the transfer of information between two parties, which can take place, with or without the use of words. The two types of communication are very important to the success and growth of the enterprise.
Comparison Chart
Definition of Internal CommunicationThe communication is said to be internal, when the exchange of information, message, facts, opinions, etc. takes place between the members of the organization or various units of the organization, for business purposes. It can occur between individuals, groups, departments or units. It can be:
Internal Communication works to establish and disseminate the objectives of the undertaking, developing plans for accomplishment, organizing the resources in an optimum way. It assists in selecting, training and appraising participants within the organization. It is a business tool which leads and motivates the employees to put their best in the job. Internal Communication uses memo, circulars, staff news letter, fax, notice, minutes on meetings, video conferencing, presentations, seminars, agenda, manuals, etc. as a mode of communication. Definition of External CommunicationExternal Communication can be understood as the sharing of information between the company and any other person or entity from the external environment, i.e. customers, suppliers, investors, clients, dealers, society, government agencies, general public, etc. In general, external communication is formal and largely documented. External Communication determines the way organization connects or disseminates information to the audiences external to business. These have a great impact on the minds of stakeholders, as their opinion about the company, brand and its variants largely depends on it. It focuses on facilitating cooperation with the groups so as to build and
maintain good public image through relationships. Advertisements, customer’s feedback material, service calls, press releases, invitations, circulars, price lists manuals, customised reports, etc are some of the methods of external communication. Key Differences Between Internal and External CommunicationThe differences between internal and external communication can be drawn clearly on the following grounds:
ConclusionAll in all, internal and external communication are vital to the business for its effective functioning. The former is used to guide, inform and motivate individuals to work efficiently for the success of the organization. The latter helps in presenting a good image of the business to the public. What are internal communication and external communication?Internal communication is information and ideas exchange within the organization itself, while external communication means exchange of information both within the organization itself and outside the organization.
What business correspondence either internal or external that there is no required format in writing and maintains a professional tone?3) Business e-mail Business e-mail is an office correspondence that can either be internal or external. There is no required format in writing e-mail correspondence but it is expected that the writer maintain a professional tone.
What is external written communication?External communications are the processes responsible for communicating with people and entities outside your organization. These include customers, businesses, suppliers, partners, investors, government agencies, and law enforcement.
What is forms of office correspondence?It may be in the form of letters, memos, e-mail messages, text messages, fax messages, voicemails, notes etc.
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