What is considered the critical difference between domestic marketing and international marketing?

Full file at 40. For an international marketer, the _____ can be altered in the long run and, usually, in theshort run to adjust to changing market conditions, consumer tastes, or corporate objectives.A. competitive structureB. economic climateC. structure of distributionD. environmental factorsE. controllable elements

41. Which of the following is an uncontrollable factor in a domestic environment?

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42. Which of the following is an example of a positive political action thatfavored international marketing?

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43. Which of the following reflects the relation between international business anddomestic business?

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• Categorized under Business,Marketing | Difference Between Domestic and International Marketing

What is considered the critical difference between domestic marketing and international marketing?

Domestic vs International Marketing

Marketing is the efficient and effective management and utilization of a company�s resources to meet the consumers� demands and the company�s objectives. It involves selling the company�s products to satisfy the needs of consumers.

It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a company�s products with the purpose of obtaining the company�s objectives and satisfying the consumers.

Marketing can be done within a local or domestic market or across national borders or in the international market. Here are some of the different features of Domestic Marketing and International Marketing:

Domestic Marketing

Domestic marketing is the selling of a company�s products within a local financial market. It deals with only one set of competition and economic issues which make it more convenient to do.

There are no language barriers in domestic marketing and obtaining and interpreting data on local marketing trends and consumer demands is easier and faster to do. It helps the company make decisions and develop marketing strategies that are more effective and efficient. The risks are also lesser with domestic marketing and it needs lesser financial resources.

Local markets are not as broad as the international market though and most companies are aiming at doing business globally.

International Marketing

International marketing is the promotion and sale of a company�s products to consumers in different countries. It is very complex and requires a huge amount of financial resources.

Every country has its own laws on business and a company that aims at entering into business in another country must first know about them. Consumer tastes and preferences may also differ so marketing strategies must be formulated to cater to the needs of different consumers.

International marketing requires more time and effort, not to mention its being very risky too. The international market is very uncertain and a company must always be ready for changes that may suddenly occur. It requires a higher level of commitment to succeed in an international market.

Summary

1. Domestic marketing is the production, promotion, distribution, and sale of goods and services in a local market while international market is the production, promotion, distribution, and sale of goods and services in a global market.
2. Domestic marketing is less risky and easier to conduct while international marketing is more risky and more complex.
3. Domestic marketing requires lesser financial resources while international marketing requires huge financial resources.
4. Domestic marketing deals with only a single market while international marketing deals with several different countries and markets.
5. Although both use all the basic marketing principles, international marketing is more challenging and requires more commitment from the company because of the uncertainty and differences in laws and regulations in the global market while domestic marketing deals only with the laws and regulations of one country.
6. Domestic marketing deals only with one set of consumers while international marketing deals with different types of consumers with different tastes.
7. In domestic marketing, the company can have the same policies and strategies while international marketing requires different strategies in the promotion of their products.

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What is considered the critical difference between domestic marketing and international marketing?
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Cite
APA 7
M, E. (2018, February 20). Difference Between Domestic and International Marketing. Difference Between Similar Terms and Objects. http://www.differencebetween.net/business/difference-between-domestic-and-international-marketing/.
MLA 8
M, Emelda. "Difference Between Domestic and International Marketing." Difference Between Similar Terms and Objects, 20 February, 2018, http://www.differencebetween.net/business/difference-between-domestic-and-international-marketing/.

Written by : Emelda M. and updated on 2018, February 20

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What is the most critical difference between domestic marketing and international marketing?

The only difference between domestic marketing and international marketing is that the activities take place in more than one country. International marketing means the activities of production, promotion, distribution, advertisement and selling are extend over the geographical limits of the country.

What is the difference between domestic and international strategy?

Domestic businesses can make do with a single, overarching strategic plan to guide their efforts. International businesses have to make a choice between developing a single, comprehensive strategic plan, different strategic plans for different markets or a combination of both.

How does international marketing differ from domestic marketing quizlet?

International marketing differs from domestic marketing in that exchanges occur across national boundaries. When marketing occurs across national boundaries, decisions should take into account differences in the marketing environment and the unique needs of customers in other countries.

What is the difference between domestic and international research?

International market research involves higher risk. Overseas markets involve more variables than domestic ones, so there is more scope for failure. The good news is that you can tap into more potential growth in an international market, but this extra reward comes at a higher risk.