What is the immediate environment surrounding a firm including suppliers Customers rivals in the lake?

EXAM LESSON NAME: INTRODUCTION

EXAM NUMBER: 351438RR

1.A popular low-cost airline, parson corp., has gone out of nosiness. Although the service and price

provided by the airline was what customers wanted, the larger airlines were able to drive the

low-cost airline out of business though an aggressive price war. Which component of the

competitive environment does this illustrate?

C: competitor

2._______ Is the immediate environment surrounding a firm, including suppliers, customers,

rivals, and the like.

D: macroenvironment

3.When Nancy`s Yogurt Inc. acts on its own to promote the yogurt industry as a whole. The

company is practicing

A: Competitive pacification

4.In an attempt to improve customer service, Cobalt toys Inc. decided to assign a team to

investigate the kinds of services offered by competing companies. The team discovered that

smaller company, nuance Games Corp., seemed to have outstanding customer service. The team

then determined the major difference between the two companies and developed a plan to

incorporate the best elements of Nuance Games into cobalt Toys. Which of the following is being

implemented by cobalt toys?

C: Benchmarking

5.________ means that managers don’t have enough information about the surroundings needed

to understand or predict the future.

A: Environmental uncertainty

6.When Carousel Corp. advertises its soap products as better than soap products of Rhye Corp.

Carousel is demonstrating.

C: Competitive aggression

7.Kegg`s Cereals Inc. is a major supplier to almost all grocery store chains. It has most of the

valuable space in the cereal aisle. Which of the following is true based on this information?

A: the threat of new entrants is low

8.Which of the following as a major contribution of management guru, Peter Drucker?

D: The need for organizations to set clear objectives and establish the means

of evaluating progress toward those objectives

9.Which term best refers to people`s reactions to being observed or studied resulting in superficial

rather than meaningful changes in behavior?

A: Hawthorne Effect.

Which part of a firms environment includes its customers rivals and suppliers?

Which of the following are part of a firm's competitive environment?

What are conditions that prevent new companies from establishing themselves in an industry?

What is an organizations conscious efforts to change the boundaries of its competitive environment?