What type of data was collected for another purpose but can be used to address a current problem quizlet?

Inhaltsverzeichnis Show

What type of data was collected for another purpose?
What is the term for data that have been collected for some purpose other than the problem at hand?
Which data is originated by the researcher for the specific purpose of addressing the research problem?
What is the term for data that have been collected for some purpose other than the problem at hand quizlet?

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

MKTG: Principles of Marketing

13th EditionCarl McDaniel, Charles W Lamb, Joe Hair

150 solutions

Principles of Marketing

18th EditionGary Armstrong, Philip Kotler

388 solutions

Fundamentals of Selling: Customers for Life through Service

13th EditionCharles Futrell

414 solutions

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Marketing: An Introduction

14th EditionGary Armstrong, Philip Kotler

351 solutions

Advertising and Promotion: An Integrated Marketing Communications Perspective

12th EditionGeorge Belch, Michael Belch

211 solutions

Consumer Behavior: Building Marketing Strategy

14th EditionDavid Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser

1,835 solutions

What are the evidences of a causal relationship.

A.Scientific measurement of cause and effect, high correlation of cause and effect, and high quality sampling method
B.Timing of cause and effect, correlation of cause and effect, and elimination of other factors having correlation with the effect
C.Timing order, negative correlation of cause and effect, and elimination of causal relationship between cause and effect
D.Existence of case and effect, consistency of average cause and average effect, and generalizability of the insights
E.Surveys method used, correlation of results, and simulation results

Marketing Essentials: The Deca Connection

1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese

1,600 solutions

Principles of Marketing

18th EditionGary Armstrong, Philip Kotler

388 solutions

Advertising and Promotion: An Integrated Marketing Communications Perspective

11th EditionGeorge Belch, Michael Belch

214 solutions

Principles of Marketing

18th EditionGary Armstrong, Philip Kotler

388 solutions

1. Define the Problem: Figure out the steps and define the problem before attempting to solve it first
Inherent pressure to social norm
- People will do something if they know that other people have been doing that as well

2. Design the Research:
Primary data - Information that is collected to address a current research question.

Secondary data - Information that has previously been collected for another purpose.

3. Conduct the Research
Data needs to be reliable, valid, and representative

4. Analyze the Research
Analyzing the results of the research involves painstaking work to ensure that the data is "clean," that is free from errors that could invalidate the findings.

5. Address the Problem
The final step in the market research process is to write a research report that addresses the initial problem that was outlined at the beginning.

What type of data was collected for another purpose?

Secondary data refers to data that is collected by someone other than the primary user. Common sources of secondary data for social science include censuses, information collected by government departments, organizational records and data that was originally collected for other research purposes.

What is the term for data that have been collected for some purpose other than the problem at hand?

Primary data is collected for addressing the problem at hand while secondary data is collected for purposes other than the problem at hand. Primary data collection is a very involved process.