Which divides buyers into different groups based on lifestyle and personality characteristics?

13) ________ segmentation divides buyers into different segments based on social class,lifestyle, or personality characteristics.A) BenefitB) OccasionC) GeographicD) DemographicE) PsychographicAnswer:EPage Ref: 194Skill:ConceptObjective:7-2Difficulty:Easy14) Marketers who use ________ often segment their markets by consumer lifestyles and basetheir marketing strategies on lifestyle appeals.A) demographic segmentationB) geographic segmentationC) benefit segmentationD) psychographic segmentationE) occasion segmentationAnswer:DPage Ref: 194Skill:ConceptObjective:7-2Difficulty:Moderate15) ________ segmentation divides buyers into segments based on their knowledge, attitudes,uses, or responses concerning a product.A) BehavioralB) PsychographicC) Age and life-cycleD) GenderE) GeographicAnswer:APage Ref: 196Skill:ConceptObjective:7-2Difficulty:Easy

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16) ________ segmentation refers to dividing the market into segments according to occasionswhen buyers get the idea to buy, actually make their purchase, or use the purchased item.A) GenderB) PsychographicC) OccasionD) GeographicE) IncomeAnswer:CPage Ref: 196Skill:ConceptObjective:7-2Difficulty:Easy17) Malcolm Sanders, a graduate student from Boston, makes customized snowboards for localsnowboarding enthusiasts. The demand for snowboards peaks during the winter months, a busytime for Malcolm. He advertises more aggressively and sells most of his snowboards around thistime. Which market segmentation approach does Malcolm most likely use?A) gender segmentationB) psychographic segmentationC) occasion segmentationD) geographic segmentationE) age and life-cycle segmentationAnswer:CPage Ref: 196AACSB:Analytic SkillsSkill:ApplicationObjective:7-2Difficulty:Moderate18) ________ requires finding the major advantages people look for in a product class, the kindsof people who look for each positive aspect of a product, and the major brands that deliver it.A) Gender segmentationB) Psychographic segmentationC) Benefit segmentationD) Geographic segmentationE) Age and life-cycle segmentationAnswer:CPage Ref: 196Skill:ConceptObjective:7-2Difficulty:Easy

19) Calypso Motors recently rolled out its hatchback, Proteus. Proteus combines theattractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors isconfident that Proteus will appeal to both sport scar enthusiasts as well as the luxury segment.Which of the following types of market segmentation is evident here?A) gender segmentationB) income segmentationC) benefit segmentationD) geographic segmentationE) age and life-cycle segmentationAnswer:CPage Ref: 196Skill:ApplicationObjective:7-2Difficulty:Moderate

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What divides buyers into different groups best on social class lifestyle or personality characteristics?

Which segmentation divides buyers into different segments based on lifestyle or personality characteristics?

In which segmentation market is divided on the basis of life style?

In which segmentation consumers are classified on basis of lifestyle and personality traits?