Which marketing system is an arrangement whereby to a more forms at the same level join together for marketing purposes to Capitalise on a new opportunity?

Manufacturer to Retailer to ConsumerPurchases are made by the retailer from the manufacturer and thenthe retailer sells the merchandise to the consumer. This channel isused by manufacturers that specialize in producing shopping goods.For example, clothes, shoes, furniture and fine china. Thismerchandise may not be needed immediately and the consumer maytake her time and try on the items before making a buying decision.Manufacturers that specialize in producing shopping goods prefer thismethod of distribution.Manufacturer to Wholesaler to CustomerConsumer’s can buy directly from the wholesaler. The wholesalerbreaks down bulk packages for resale to the consumer. Thewholesaler reduces some of the cost to the consumer such as servicecost or sales force cost, which makes the purchase price cheaper forthe consumer. For example, shopping at some of the warehouse clubs,25

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the customer may have to buy a membership in order to buy directlyfrom the wholesaler.Manufacturer to Agent to Wholesaler to Retailer to CustomerDistribution that involves more than one intermediary involves anagent called in to be the middleman and assist with the sale of thegoods. An agent receives a commission from the producer. Agents areuseful when goods need to move quickly into the market soon afterthe order is placed. For example, a fishery makes a large catch ofseafood; since fish is perishable it must be disposed of quickly. It istime consuming for the fishery to contact many wholesalers all overthe country so he contacts an agent. The agent distributes the fish tothe wholesalers. The wholesalers sell to retailers and then retailerssell to consumers.Horizontal marketing systemA horizontal marketing system is a distribution channel arrangementwhereby two or more organizations at the same level join together formarketing purposes to capitalize on a new opportunity. For example: abank and a supermarket agree to have the bank’s ATMs located at thesupermarket’s locations; two manufacturers combining to achieveeconomies of scale otherwise not possible with each acting alone tomeet the needs and demands of a very large retailer; or twowholesalers joining together to serve a particular region at a certaintime of year.[1]An example is Apple and Starbucks, who announced a musicpartnership in 2007. The purpose of this partnership was to allowStarbucks' customers to wirelessly browse, search, preview, buy, anddownload music from iTunes Store onto their iPod touch, iPhone, orPC or Mac running iTunes. Apple’s leadership in digital music,together with the unique Starbucks experience, created a partnershipthat offered customers a world class digital music experience.[clarification needed]Examples26

Apple benefits from this partnership with higher iTunes sales asStarbucks has a vast and loyal customer base. When Apple firstintroduced its iTunes Store, it had hoped to sell one million songs insix months, but to its surprise, sold over one million songs within the

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Marketing, Marketing Management, producer, Apple Company, emotional branding

Tyra BranchA-7MKT 211AR-7Homework #7XR-7(A-7) Key Terms- Page:331Marketing Channel- a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel.Channel Level- refers to the intermediary in marketing distribution channel between the producer/manufacturer and the end consumer. Every channel level plays a role in making the good available to the end consumer.Direct Marketing Channel- The method of selling directly to the end buyer from the manufacturer with no middle man or intermediary involved.Vertical Marketing System- is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs.Franchise Organization- A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing and managing in return for a monetary consideration.Horizontal Marketing System- is a distribution channel arrangement whereby two or more organizations at the same level join together for marketing purposes to capitalize on a new opportunity.Disintermediation-reduction in the use of intermediaries between producers and consumers, for example by investing directly in the securities market rather than through a bank.Marketing Logistics- involve planning, delivering, and controlling the flow of physical goods, marketingmaterials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit.

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Which marketing system is an arrangement whereby two or more forms at the same level join together for marketing purposes to Capitalise on a new opportunity?

Which system takes place when two or more firms at the same level join together for marketing purposes?

What is horizontal and vertical marketing system?

What is a vertical marketing system?