Which of the following are the main components of a data Story select three?

Weekly Challenge 4

1. What aspect of marketing provides information and useful insight about customer behaviors and interactions that can help answer questions in a concrete way?

Answers

• Marketing strategies
• Marketing data
• Marketing impressions
• Marketing touchpoints

2. When implemented, which of the following strategies would provide information about customer behaviors that could lead to an effective launch of a new product?

Answers

• Data storytelling
• Brand marketing
• Narrative context
• Performance marketing

3. As an entry-level digital marketer, which of the following data analytics tasks might you be responsible for? Select all that apply.

Answers

• Pulling
• Reporting
• Analysis
• Modeling

4. What refers to the average revenue generated per customer over a certain period of time?

Answers

• Return on ad spend (ROAS)
• Linear attribution
• Customer lifetime value
• Budget attribution

5. Fill in the blank: The process of determining which content and channels are responsible for generating leads, conversions, or sign-ups is called _____.

Answers

• KPI
• data reporting
• attribution
• data analytics

6. Fill in the blank: _____ measures customer engagement with marketing content across channels to understand what is motivating customers to take action.

Answers

• Data-driven attribution
• Data attribution
• First-click attribution
• Linear attribution

7. Fill in the blank: A digital marketer uses _____ to convey insights to a specific audience using a clear and compelling narrative.

Answers

• performance marketing
• brand marketing
• data storytelling
• key performance indicators

8. Which of the following are the main components of a data story? Select three.

Answers

• Narrative
• Visualizations
• Data
• Key performance indicators

9. Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them.

What aspect of data storytelling does this describe?

Answers

• Narrative context
• Key performance indicators
• Visualizations
• Brand marketing

10. In data storytelling, how do visualizations help an audience understand what is happening in the narrative?

Answers

• Visualizations clarify trends and express relationships between data points.
• Visualizations describe why specific insights should matter to an audience.
• Visualizations detail the story of data.
• Visualizations detail what actions an audience can take regarding insights.