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For years, television advertising has been a reliable and authentic way for brands to connect with their audiences and gain exposure for new products and services. While the format of television advertising has evolved over the years, its effectiveness remains the same. Television advertising has been an inseparable part of marketing strategies for ages. Along with brand exposure, it offers many other advantages. However, it also has many downsides. Let us explore the advantages and disadvantages of television advertising:-
Advantages Of TV Advertising 1. Has A Wider Reach: 2. Reaches The Audience At The Time They Are Most Attentive: 3. Offers High Credibility: 4. Gives Your Brand/ Business A Visual Personality: 5. TV Advertisements Are Simple To Analyze: Disadvantages Of Television Advertising 1. There Is No Guarantee Of The Audience Watching
It: 2. TV Advertising Is Costly: 3. TV Advertisements Are Difficult To Change: If you want to gain exposure for your business or brand through television, then visit Griffin Pictures, a TVC production house in Mumbai, that can help produce engaging television ads. About the author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance. 31)Which of the following is a disadvantage of using television as an advertising medium?A)high absolute costB)low audience attentionC)lack of reach among audienceD)high audience selectivityE)absence of clutterAnswerADiff 0 Page Ref 535Objective 1AACSBDifficulty Moderate32)Which of the following is an advantage of using radio as an advertising medium? Get answer to your question and much more E)high geographic selectivityAnswerEDiff 0Page Ref 535Objective 1AACSBDifficulty Moderate33)Which of the following is a disadvantage of using direct mail as an advertising medium? Get answer to your question and much more Page Ref 535Objective 1AACSBDifficulty Easy34)Which of the following is an advantage of using magazines as an advertising medium? Get answer to your question and much more E)low cost of advertisingAnswerADiff 0Page Ref 535Objective 1AACSBDifficulty Moderate35)Which of the following is a disadvantage of using magazines as an advertising medium?A)low geographic and demographic selectivityB)long ad purchase lead timeC)low-quality reproductionD)small "pass-along" readershipE)lack of credibilityAnswerBDiff 0 Page Ref 535Objective 1AACSBDifficulty Moderate36)Which of the following is a disadvantage of using outdoor media for advertising? Get answer to your question and much more E)greater competitionAnswerCDiff 0Page Ref 535Objective 1AACSBDifficulty Moderate37)Which of the following is an advantage of using Yellow Pages as an advertising medium? Get answer to your question and much more Page Ref 535Objective 1AACSBDifficulty Moderate38)Which of the following is a disadvantage of using Yellow Pages as an advertising medium? Get answer to your question and much more E)high total costsAnswerADiff 0Page Ref 535Objective 1AACSBDifficulty Moderate Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 82 pages? Upload your study docs or become a Course Hero member to access this document Which of the following is an advantage of television as an advertising medium?One of the main advantages of TV advertising is that it builds trust. Brands often use the term “as seen on TV” as the TV advertising medium confers status on those running the adverts.
What are the advantages of television advertising?Advantages of TV Advertising. TV reaches a large audience. TV reaches a larger audience than any other traditional medium (i.e. radio, newspaper, etc.). ... . TV advertising delivers fame and trust. ... . Effective way to send a message. ... . It attaches a personality to your business.. Which of the following is an advantage of using television as an advertising medium quizlet?What is an advantage of using cable television as a medium of advertising? It offers a low cost and flexibility to advertisers.
What are the advantages and disadvantages of using television as an advertising media?For power and attention, it's tough to top the many advantages of television advertising. No other advertising medium combines sight and sound and has such a grand impact. But television advertising has disadvantages, too, including a glaring disadvantage: Cost. TV ads are expensive to produce and expensive to run.
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