Which of the following is devoted to directly influencing government legislation and regulations?

Effective Public Relations (text) introduces the management function dealing with:

relationships between organizations and stakeholders.

The contemporary concept of public relations is based on which of the following key words?

Reciprocal, mutual and between

Public relations typically

have responsibility for which of the following?

Improving product design and packaging

The management function most often confused with public relations is

Which of the following identifies needs and wants, provides products to meet them and deals with customers?

When a practitioner attempts to make a product newsworthy to get media and public attention, it is called

Information from external sources used by news media based on its news value is:

According to the text, what is the major difference between publicity and advertising?

The practitioner controls advertising but not publicity.

The method that provides the practitioner with the greatest control of content and placement in media is:

When is it appropriate for practitioners to use an advertorial?

Which of the following is practiced more to attract public attention than to build understanding?

The armed forces and many government agencies typically use which one of the following to designate the public relations function?

The specialized part of corporate public relations designed to build and maintain community and government relations is

Which of the following is devoted to directly influencing government legislation and regulations?

Which of the following present(s) a more accurate description of lobbying that do the images of well-connected insiders handing out stacks of cash in the halls of government?

Introduced in the mid-1970s, _____ is the term used to describe the practice of identifying emerging trends, setting priorities, and implementing strategies to respond to environmental changes.

The specialized part of corporate public relations that interacts with shareholders and the financial community is which of the following?

Practitioners working for nonprofit organizations to increase contributions and membership are the specialized part of public relations known as

In the final analysis, an organization’s relationships with its publics is the responsibility of which of the following?

Define “public relations” and “marketing,” then explain why these two management functions often are confused.  In your answer, point out the major difference that distinguishes the two functions.

• Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends

• Marketing is the management function that identifies human needs and wants, offers products and services to satisfy those demands, and causes transactions that deliver products and services in exchange for something of value to the provider

Contrast publicity with advertising. In your answer, address issues related to message control, expense, and relationship to marketing.

• Publicity is information provided by an outside source that is used by the media because the information has news value. It is an uncontrolled method of placing messages in the media because the source does not pay the media for placement

• Advertising is information placed in the media by an identified sponsor that pays for the time or space. It is a controlled method of placing messages in the media

Which of the following is an example of direct lobbying?

What is lobbying in politics quizlet?

What does lobbying mean quizlet?

What is a lobbyist quizlet?