Which of the following is not a criteria for segmenting consumer markets Mcq?

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Marketing Questions and Answers

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1. 1. Multiple Choice Questions in Marketing 580 Frequently asked questions are answered. Book by Maxwell Ranasinghe M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven, BSc.( Business Administration) USJP, Attorney at Law.
2. 2. I have taught marketing for last 20 years in number of universities and professional institutes. Further I have conducted various marketing and management related workshops to the corporate sector. MCQs are now a very important part of marketing examinations all over the world. As such, I wrote this book on Multiple Questions to help students in passing exams. I gathered question papers on MCQs of many universities, and professional institutes I analyzed more than 1600 questions and found that there are a set of questions that are frequently asked. It came to around 580 questions, and I answered all these questions in my e- book.
3. 3. • The questions and answers discussed in the book cover a standard syllabus of marketing in Diploma, Undergraduate and Graduate level courses • I have discussed MCQs by categorizing it to 12 categories namely - Introduction to Marketing, Marketing Environment, Marketing Mix, Marketing Research, Consumer Behavior, Segmentation, Targeting and Positioning, Product , Price, Distribution, Promotion , Marketing Planning and Information and Communication Technology for Marketing. As such there are 12 chapters to the book. • I decided to select 20 MCQs from each chapter and make 12 presentations • As such, you will be able to view 12 presentations in this series and to learn 240 MCQs out of 580 MCQs in my book
4. 4. Now take a piece of paper and a pen, get ready for an MCQ Exam In this presentation I will discuss 20 MCQs selected from Chapter 4 of my book Market Segmentation
5. 5. 1. What are markets? 1. A GEOGRAPHICAL PLACE WHERE BUYERS AND SELLERS GATHER 2. OPEN PLACES WHERE ANYBODY CAN BUY AND SELL 3. PEOPLE WITH NEEDS AND WANTS, WILLING TO BUY THEM AND HAVE THE ABILITY TO BUY AND CONNECT WITH SELLERS 4. COMPETITIVE PLACE WHERE SELLERS TRY TO PERSUADE BUYERS BUY THEIR PRODUCTS
6. 6. 2. Which one of the following is untrue? 1. Markets could be present market or future markets 2. Markets may have customers and consumers 3. Markets could be past market or present market 4. Markets could comprise of individuals or organizations
7. 7. 3. If a company designs a product to appeal to larger number of buyers and uses channels of advertising that covers a larger audience, 1. It is offering a product to the Mass Market 2. It is offering a product to a segment of the market 3. It is offering a product to a niche market 4. It is offering a product to General Market
8. 8. 4. One of the issues with offering a product in general for a mass market is, • 1. A company cannot have a higher profit margin • 2. A company will have to mark very competitive price • 3. A company will have issues with distribution • 4. A company may not be able to compete with more focused competitors who supply different types of products
9. 9. 5. Segmentation is, 1. Identifying customer groups 1 2. Categorizing customers as per their ability to purchase 2 3. Classifying customers into prospects and non-prospects 3 4. Classifying customers with similar needs and wants 4
10. 10. 6. Mass customization is, 1. Identifying each and everyone’s need separately and serve different products to them 2. Understanding the customers in a larger market 3. Offering a common product to all the customers 4. Distributing products in mass scale
11. 11. 7. Segmentation comes in between, 1. Mass market and Niche market 2. Mass market and Competitive market 3. Mass market and Mass customization 4. Competitive market and non- competitive market
12. 12. 8. Which one of the following statements is untrue with regard to Niche market? 1. A niche market more narrowly defines group, seeking distinctive mix of benefits 2. Niche market mainly exists for luxury goods 3. It is typically a small market whose needs are served in a segmented market 4. Niche market could be identified within a segment by sub dividing the segment again
13. 13. 9. Ultimate level of segmentation is to, 1. Have one customer per segment 2. Have only the high buying potential customers 3. Have customers always loyal to the company products 4. Have customers who buy their products frequently
14. 14. 10. Benefits of segmentation allows to, 1. Understand the customer better 2. Understand the competitor better 3. Both 1 and 2 are incorrect 4. Both 1 and 2 above are true
15. 15. 11. If a market is segmented well, it should be, • 1. Measurable, substantial, accessible and differentiable • 2. Measurable, accessible and profitable • 3. Meaningful, manageable, and accessible • 4. Measurable, understandable and controllable •
16. 16. 12. Geographic segmentation is dividing the market into categories such as, • 1. Nationality, Countries, Regions and Density • 2. Countries, Regions, Religion and Family Size • 3. Countries, Regions, Density and Climate • 4. North- South, Cold- Topical and Generation
17. 17. 13. Family size and occupation fall under, 1. Demographic segmentation 2. Demographic and geographic segmentation 3. Psychological segmentation 4. Behavioral segmentation
18. 18. 14. A company wants to carry out segmentation on the criteria of benefit and occasion. This is, 1. Psychological segmentation 2. Behavioral segmentation 3. Demographic segmentation 4. Demographic and psychological segmentation
19. 19. 15. Psychographic segmentation takes the following into consideration: 1. Life Style, Attitudes, Values and Personality 2. Generation and Religion 3. Benefit and Occasion 4. Social Class and Level of Education
20. 20. 16. Criteria for behavioral (product related) segmentation includes, 1. Quality, Service, Durability and Convenience Seekers 2. Usage Status, Usage Rate, State of Readiness to Buy 3. Attitude towards a product such as Positive, Negative, Indifferent or Hostile 4. All of the above
21. 21. 17. Logical sequence target market selection is, 1. Segmenting, targeting and understanding the whole market 1 2. Understanding market, segmentation and targeting 2 3. Targeting, segmentation and understanding the market 3 4. Positioning, Targeting and Segmentation 4
22. 22. 18. Once the segmentation is done, a marketer can offer products to, 1. Single segment 2. Selective segments 3. Full market 4. All of the above
23. 23. 19. If a marketer is offering different products to different segments, the marketer is concentrating on, 1. Single segment 2. Selective specialization 3. Product specialization 4. Market specialization
24. 24. 20. Benz is offering luxury cars to the markets all over the world. It is, • 1. Market specialization • 2. Product specialization • 3. Single segmentation • 4. Full market coverage
25. 25. • If you are interested in viewing the whole book, which has 580 Questions and Answers, please Log on to Amazon.com and search • “Marketing MCQs by Maxwell Ranasinghe” • You can read the digital version free or download it by just paying USD4.99 • I strongly believe it is a very good investment for you and I also consider it as an appreciation of my work towards the student community • Next slide has the answers to the questions in this presentation • Answers to questions in this presentation appears on the next slide
26. 26. Answers • 1-3 11-1 • 2-3 12-3 • 3-1 13-1 • 4-4 14-2 • 5-4 15-1 • 6-3 16-4 • 7-3 17-2 • 8-2 18-4 • 9-1 19-2 • 10-4 20-2

Which of the following is not a criteria for segment consumer markets?

Which of the following is a criteria for segmenting consumer markets?

Which of the following is not a way that a market can be segmented?

Which of the following is a criterion used in forming market segments?