(Page 10)12)Which of the following statements is true of the selling concept?A) It requires minimum promotion efforts.B) It creates long-term, profitable customer relationships.C) It takes an outside-in perspective.D) It is typically practiced with unsought goods.E) It follows the customer-centered sense-and-respond philosophy. Show We have textbook solutions for you!The document you are viewing contains questions related to this textbook. Essentials of Marketing Hair/Lamb Expert Verified 13)Which of the following is a characteristic of customer-driven marketing? (Page 11)14)____Sustainable marketing____refers to socially and environmentallyresponsible marketing that meets the needs of consumers and businesses whilealso preserving or enhancing the ability of future generations to meet their needs.(Page 27)15)Building and maintaining profitable customer relationships by deliveringsuperior customer value and satisfaction is calledCustomer RelationshipManagement: CRM(Page 12)16)It is most accurate to say that when customers purchase products they act on________ as they judge values and costs. 17)The primary key to delivering customer satisfaction is to match productperformance with 18)Hank is an assistant marketing director for a firm in a market with manylow-margin customers. What type of relationship with these customers would be (Page 14)19)"Losing a customer once means losing the entire stream of possiblepurchases that the customer would make over an extended period of patronage." (Page 20)20)Keith, a clothing store owner, offers product suggestions to customers basedon their current purchases. Which of the following is Keith targeting to increase? focusNode Didn't know it? Knew it? Embed Code - If you would like this activity on your web page, copy the script below and paste it into
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Is the effective physical movement of a product from the production line to the final customer?The product flow refers to the movement of the physical product from the manufacturer through all the parties who take physical possession of the product until it reaches the ultimate consumer.
Which of the following must be present for marketing to happen?Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.
Which of the following describes a product mix?Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. The four dimensions to a company's product mix include width, length, depth and consistency.
What is the difference between a bonus and a commission quizlet?What is the difference between a bonus and a commission? A bonus is a reward not specified in advance, whereas a commission is a reward of a given amount per sale.
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