Which of the following statements regarding environmental scanning is the most accurate

7)  Which of the following statements about environmental scanning is true?

  1. A) Environmental scanning changes the marketing environment
  2. B) Environmental scanning identifies and interprets potential trends
  3. C) Environmental scanning focuses primarily on geographical factors
  4. D) All of the above statements about environmental scanning are true

Which of the following statements regarding environmental scanning is the most accurate

Which of the following statements regarding environmental scanning is the most accurate

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    Which of the following is most true about environmental scanning?

    Correct Answer: b) Environmental scanning identifies and interprets potential trends.

    Which of the following would determine the extent of environmental scanning?

    Answer: The four important factors of environmental scanning are events, trends, issues, and expectations. Events are occurrences which takes place in different environmental sectors of a business. Sometimes these events follow a pattern and tend to move in a specific direction.

    What is the purpose of environmental scanning quizlet?

    Environmental scanning is the process of gathering information about events and their relationships within an organization's internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.

    Which component of the marketing environment pertains to the income expenditures and resources that affect the cost of running a business or household?

    The second component of the environmental scan, the economy, pertains to the income, expenditures, and resources that affect the cost of running a business and household. The total amount of money made in one year by a person, household, or family unit is referred to as gross income.