Cards Return to Set Details
Supporting users have an ad free experience! BUSI 300 Quiz 5 Persuasive Messages, Reports, and Research solutions complete answers Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service.” This is an effective request for action. In the context of data collection, the smaller the sample, the more reliable are any conclusions based on opinions. To interpret data effectively, a researcher should assume constancy of human behavior. Which of the following studies best exemplifies a longitudinal study? In the context of note-taking, the _____ involves summarizing information in your own words without changing the author's intended meaning. One of the objectives of _____ in an unsolicited sales message is to introduce a relationship between the audience and the product, service, or idea. Which of the following statements is true of a proposal structure? Identify a true statement about the content outline of a report. If you put readers to work using your product, service, or idea to solve problems, they will be the subject of most of the sentences of your sales message. In the context of the persuasive process, which of the following best describes AIDA? A graphic that will not fit on the page where it is introduced should be placed in the appendix. A line chart is similar to an area chart. Brian works for Magnira Labs and is conducting research on a certain topic. For the research, he needs $50,000, but the private agency funding the research is willing to give only $30,000. In this scenario, the restraint on the budget is an example of a _____. Persuasion is an attempt to trap someone into taking action favorable to the communicator. In a sales message, to get a reader's attention and interest, you must use an original approach. Selecting the graphic type that will depict data in the most effective manner is the first decision you must make when preparing presentations. The table of contents should never be merged with the table of figures on a single page in a formal report. Arbitrary changes in the design of graphics (e.g., use of colors, typefaces, three-dimensional, or flat designs) within a single organizational report make the report look interesting and hold the readers' attention. In the context of citations, explanatory notes are not used for commenting on a source. For preparing an effective table, you should: Madison is preparing a report on war fatalities in three different war zones. She has designed a bar chart that compares the number of fatalities in each war zone and wants to include the bar chart in her report. In this scenario, which of the following guidelines should Madison follow? Ken is preparing a persuasive message for business owners in his community. Before he writes his message, he should try to understand the characteristics these owners have in common, such as their goals and their educational status. Identify a true statement about communicating quantitative data. In the context of referencing, which of the following is true of the use of footnotes? If the preceding paragraphs of a persuasive request adequately emphasize a reader's reward for complying, the final paragraph need not shout loudly for action. In a good report text, a new idea should be introduced in the summary. Technizone Consultants decides to send an invitation to other companies to join it in its charity function. In this case, a memorandum report format should be used instead of a letter report format. Unlike routine claim messages, persuasive claims begin by asking for an adjustment. In the title page of a report, an effective title should: Marcus is writing a persuasive message asking his employees to complete an online survey. Which of the following guidelines should he follow when writing his message? Which of the following is an accurate statement about the addenda to a report? The preliminary part of a report might include _____. Which of the following is a characteristic of formal reports? In the context of short reports, forms save time by telling the preparer where to put each item and by preprinting common elements to eliminate the need for narrative writing. When writing a formal report, two headings should be placed consecutively without any intervening text. Many researchers prefer to state hypotheses in the null form because the null hypothesis: Like sales messages, persuasive claims should use a deductive sequence. Including a flowchart with written instructions: Unlike routine claims, persuasive claims: _____ can be included in unsolicited sales messages for gaining attention. Identify a true statement about maps. A _____ is a statement to be proved or disproved through research. In a sales message, _____. The software team at Sephra Corp. has designed a new software that will reduce the time to detect error by 50 percent. In an internal report, the head of the software team explains the difference between the new software and the existing software as follows: "A new software for error detection has been developed. Although the previous error detection software was effective, it was not user-friendly. On the other hand, the new software is simple and does not require any training." In this scenario, which of the following coherence techniques is used in the body of the report? Angela wants to teach her employees how to handle customer service complaints efficiently. She creates a procedure manual that includes a step-by-step diagram with written instructions. In this case, the graphic used in the procedure manual is a _____. In the context of analyzing research data, the mean, median, and mode: Two footnotes cannot appear on the same page. Revisions to organizational charts become complex when prepared using word-processing or graphics software. In formal reports, the use of the first-person pronoun "I" is generally acceptable. Identify a true statement about persuasion. In a written report, if graphics appear before readers have been informed, _____. Unlike a footnote, a bibliography: Which of the following can help make a sales message objective? Which of the following statements is true of organizational charts? Julius, a manager in a data analytics company, has assigned five of his team members to a particular project. At the end of every week, he is required to submit a progress report to his supervisor. For this, he needs to create a chart that will allow him to efficiently track his team members' progress by scheduling different activities and plotting the planned and actual hours put into those tasks. In this case, which of the following charts would best fulfill Julius's requirement? The Publication Manual of the American Psychological Association has become the most-used guide in the social and soft sciences and in many scholarly journals. While interpreting data, facts should determine conclusions. Which of the following is a guideline you should follow for preparing an effective table? The term _____, which literally means description of books, is sometimes used to refer to an alphabetized list of the sources used in preparing a report. Which of the following is true of source notes? Lumeria is a state in Karlinton. The Board of Education of Lumeria is compiling information on the number of high school graduates who attended the state's public universities the previous year. In this case, which of the following graphics will best represent the data? Which of the following statements is true of a proposal? Which of the following is a difference between primary and secondary research? Which of the following questions should you ask before writing a persuasive message to know your audience? Short reports focus on the _____ of the reports. A way to increase your chances of convincing your audience is to include _____ in your statements. When constructing pie charts, label each slice and include information about the quantitative size, such as percentage, dollars, etc., of each slice. When reorganization of units takes place in a business, the organizational charts must be revised. _____, a variation of the bar chart, is useful for tracking progress toward completing a series of events over time. As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that target their need to be entertained, remembered, appreciated, or respected. The needs that are being targeted are social, ego, and _____ needs. A _____ is a statement to be proved or disproved through research Which of the following questions should you ask before writing a persuasive message to know your product, service, or idea? Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point—immediate, personal service—in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message. Electronic presentations, flip charts, whiteboards, and overhead transparencies are the visual means most often used to accompany presentations. Which of the following statements best defines a justification report? An enclosure or link in a sales message is best referred to in a sentence that is a cliché. A convincing proposal: Which of the following measures helps to establish boundaries in which a report will be researched and prepared? _____ convey the message that a seller has a definite plan for ensuring that buyers get value for money spent. When terms that are not widely understood or have specific meanings in a study, their definitions should be written in the term-family-differentiation sequence in the report. For preparing an effective table, you should All proposals are written to generate business outside an organization by proposing to meet the needs, and solve problems, of other organizations. An effective sales message promoting a service uses complete sentences rather than a series of phrases to gain attention. The problem statement, or statement of the problem, is the particular problem that is to be solved by research. Darren had to submit a research paper as part of his final exam. The assignment needed weeks of careful study and experimentation. Darren, however, did not work on the paper until the day before the submission. As a result, he had no choice but to use another research article and present the article as his own. In this scenario, Darren is guilty of _____. To get a reader's attention and interest using a sales message, you must: A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be: The references section of a formal report is also called: Unlike solicited sales messages, unsolicited sales messages: Which of the following is a similarity between the Publication Manual of the American Psychological Association (APA) and the MLA Handbook for Writers of Research Papers? Bioplus Inc. has introduced a new anti-aging cream in the market with a price that is higher than those of similar products from its competitors. At which position should Bioplus Inc. include the price in its sales message? In-text parenthetical citations do not direct the reader to the publication information on sources cited in a report. In the context of writing formal reports, a researcher intending to enhance his credibility must: Derek is assigned the task of writing a short report on his study of the behavior of the employees in his organization toward their customers in the previous year. The audience for the report is the management of the company. In this case, which of the following formats should Derek use? Will has written a letter to the sales manager of a computer manufacturing company inquiring about the features of the company's new netbook. In response to the query, the manager's letter should begin with an attention-getting sentence to invoke Will's interest in owning a netbook. An effective questionnaire uses: In a persuasive message, an effective introduction of a product, service, or idea: The use of photographs in annual reports makes it difficult for the general audience to understand complex concepts. Common language does not involve the use of indicators or actual counts. In the report text, the introduction includes an analysis of what the reported information means or how it should be acted upon. In the context of Internet search, Boolean operands: Which of the following statements best defines an analytical report? _____ makes a sales message sound authentic. Persuasive memos and email messages are shorter than most routine messages. By stressing one main point in a sales message, you limit the message to that point. Which of the following is a guideline you should follow for preparing an effective table? Which of the following is true of form reports? Preliminary parts of a report are included to: If the first sentence of a persuasive request gets a negative reaction, a decision to refuse might be made instantly. Which of the following is a common error at the data-gathering stage? In a persuasive message, abstract nouns and passive verbs help readers see a product, service, or idea and its benefits more vividly than do concrete nouns and active verbs. Which of the following statements is true of the table of contents? Allen is an intern at Changing Lives, a child service organization. He is preparing a pie chart to show how the organization's administrative overhead expenditure is lower than the children's service expenditure. To make the chart easy to understand, Allen should: Using general preposterous statements in a sales message makes the message sound authentic. To enhance your credibility as a researcher, you should incorporate emotional terms in your document. If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message. _____ are graphics that can be incorporated into reports. Secondary research methods include observational studies. When constructing bar charts, position the bars chronologically or in some other logical order. Which of the following statements is true of the procedures section of a report? Which of the following is the main idea of a persuasive message written using the AIDA approach? In the context of pictograms, the term _____ is specific to interfaces on computers or other electronic devices. Linda is preparing a report on the interest rates on loans charged by banks in the United States. In this case, which of the following is an effective talking title for her report? To avoid visual distortion in a bar chart, _____. A commonly used appeal in a sales message for getting quick action is to encourage customers to buy: In the context of effective use of graphics, ample use of color, symbols and art techniques, and unusual combinations of typefaces reduce the impact of the material presented. Identify a true statement about the appendix of a report. Which of the following is true of persuasive requests? Which of the following is an effective statement for requesting action using a sales message? Newspapers are a good initial source for investigation. While writing a persuasive message, you can obtain information about your product, service, or idea by: At the end of every year, Trent Enterprise prepares an annual report. This report is an example of an analytical report. Which of the following is a suggestion that you should follow for constructing effective bar charts? An outstanding feature of a product mentioned in the first sentence of a sales message might go unnoticed, but it will stand out if mentioned in the middle of the message. An effective sales message: Thomas is preparing a report on the cost of living in the seven most populous cities in the world. He decides to include a graphic that will help his readers compare the cost of living in all the seven cities. In this case, which of the following graphics will best represent the data? Companies should not welcome claims as the majority of claims are from unethical individuals. Which of the following parts of a report can a word-processing software generate automatically? A segmented bar chart is also called a_____. As people tend to make comparisons during analysis from a tabulation, the totals are helpful in communicating quantitative information. Grouped bar charts are also called 100% bar charts. Collecting too much secondary information is one of the major deterrents to good report writing. _____ are a source of primary data. Using a personal experience as an attention-getting tool in an unsolicited sales message is ineffective in gaining the attention of the readers. Identify a true statement about the use of graphics. Illumination Apparel is a fashion retailer chain. In 2001, it opened 126 outlets in different cities. Stacy, a sales manager at Illumination Apparel, has to present the data on the total revenue generated in these 126 outlets in the last 10 years. In this case, which of the following graphics is best suited for Stacy's presentation? Preliminary pages are numbered with _____. In short reports, the organization of subheadings rarely goes beyond third-level headings. Identify is a common error that hinders the accurate interpretation of data. Claim messages are often routine because the basis for the claim is a _____. Fractions, ratios, and percentages are examples of _____. When constructing line charts, the vertical or quantity increments must be the same as the horizontal or time increments so that the line or lines drawn will have reasonable slopes. Alicia is conducting research on consumer behavior. The study requires her to note the number of people who shop at Fresnas Mart, a grocery store, in the afternoons during weekdays. She also needs to pay attention to the customers' preferred brands, the customer service, and the arrangement of items in the store. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, Alicia is conducting a(n) _____. The Director of Human Resources at the Bilderburger Company wants to chart employee absenteeism over a two-year period. He wishes to show this data graphically. This data should be represented in the form of _____. Which of the following is true of maps? While constructing an effective line chart, the vertical axis should be used for time and the horizontal axis for amount. In the report text, a new idea can be introduced in the summary. Question 1Which of the following is true of the selection of a channel of communication? a.If a message is straightforward and informative, a technological communication channel is inappropriate. b.Employees that are floors apart or in different offices or time zones cannot benefit from email and Web communications. c.Before choosing a communication channel, it should be determined whether a permanent record of a message is needed or if a temporary form would suffice. d.Personal interaction cannot replace written communication, printed or online, which is essential in today's team-based work environments.Question 2Which of the following considerations must be made before sending a message? a.A message will not be lost if conveyed electronically. b.An electronic format is preferred over a face-to-face encounter for sensitive situations. c.A technological option is inappropriate if a message is straightforward and informative. d.A communication channel should fit a sender's purpose.Question 3 _____ is effective when sending a single message to several recipients and when needing to communicate 24 hours a day, 365 days a year. a.Malware b. Email c.A weblog d.A wikiQuestion 4Which of the following guideline should you follow for effective email communication? a.Avoid using graphic highlighting. b.Send to single or multiple addressees. c.Avoid restating the subject in the body of a message. d.Focus on multiple topics in a single message.Question 5 _____, which are websites that provide virtual communities in which people with shared interests can communicate, are common sources of viruses and spyware. a.Proxy servers b.Uniform resource locators c.Web browsers d.Social networking sitesQuestion 6Which of the following statements is true of text messaging? a.It is a refinement of computer instant messaging. b.It puts less premium on conciseness than email. c.It cannot be used for business purposes. d.It cannot be used to send messages from a cellphone to a computer.Question 7Identify a true statement about the legal requirements governing electronic messages. a.A copy of an electronic message cannot be produced as verification in the courts. b.Inability to locate emails and other relevant documents cannot be considered negligence. c.Destroying email messages in violation of securities rules is a sure path to destruction. d.Evidence produced by companies in the form of an email is considered invalid by the courts.Question 8Which of the following is true of effective Web writing? a.Web users can more quickly scan items in rows rather than columns. b.Information on a website should follow the pyramid style of writing common in newspaper writing. c.English-speaking readers typically start scanning at the right side of the main content area of a website. d.Web users refer frequently to directions and are likely to read little notes, sidebars, and help files.Question 9_____ are dynamic, with rapidly changing content that does not require authorization to post. a.Blogs b.Flames c.Websites d.CookiesQuestion 10Which of the following statements is true of voice mail technology? a.It has rapidly changing content that requires authorization to post. b.It provides a platform for people with shared interests to communicate. c.It makes it possible for people to participate on the Web. d.It allows flexibility in staying in touch without the aid of a computer.Question 11Which of the following tips should be followed to improve voice mail communication? a.Speak fast and in a loud voice. b.Avoid repeating your name and phone number. c.Keep your message brief, typically 60 seconds or less. d.Do not update your greeting often.Question 12Identify a true statement about cellphone communication. a.The radio frequencies that transmit the voice signals in cellphone communication can be picked up by other equipment. b.Cellphone communication dramatically deteriorates performance among salespersons. c.Confidential or sensitive information can be effectively shared through cellphones. d.Cellphone communication is cost-effective when communicating with people located in several locations and time zones.Question 13_____ provide a formal means of sharing information with people inside an organization. a.Text messages b.Claims c.Memorandums d.Voice mailsQuestion 14While writing a good-news message, _____. a.supporting details should be omitted b.the closing thought should always be emphasized c.an inductive sequence should be followed d.the main idea should be placed at the beginningQuestion 15Edwin, a manager at TouchGen Inc., wants to inform his employees about the company's vacation policy according to which each employee is entitled to twelve paid vacation days every year. In this scenario, which of the following approaches should Edwin use to deliver the good news? a.A passive approach b.An inductive approach c.An interrogative approach d.A direct approachQuestion 16An appreciation message should: a.be sent within a few days of the circumstance. b.use strong language. c.not be sent to the supervisor of an individual. d.avoid making specific comments.Question 17Which of the following is true of persuasive claims? a.They pertain to guarantees, warranties, and other contractual conditions. b.They posit that a petition will be approved quickly and willingly, without convincing. c.They are accorded willingly, and therefore a forceful, accusatory tone is inappropriate. d.They assume that a request will be granted only after explanations have been presented.Question 18To give a routine claim the emphasis it deserves, the message must: a.be written inductively. b.begin with details and explanation. c.begin with a request for an adjustment. d.present the details before the main idea.Question 19_____ refers to statements made about merchandise or service related to goods or services already bought. a.A call for bids b.Remittance advice c.A request for quotation d.Sales promotional materialQuestion 20Which of the following is true of requests for information? a.They are independent of the quality of a message. b.They are not accepted by businesses. c.They are door openers for future business. d.They always follow the inductive outline.Question 21Which of the following makes a routine request poor? a.Providing a telephone number b.Expressing appreciation c.Asking specific questions and using lists d.Using a generic closing statementQuestion 22Which of the following makes routine requests effective? a.Using a generic closing statement b.Opening door for personal dialogue by providing telephone number c.Expressing criticism and alluding to drawbacks for quick action d.Using a one-word subject lineQuestion 23Which of the following makes an online order confirmation effective? a.Using a generic subject line b.Welcoming new customers c.Refraining from providing phone numbers d.Avoiding details about customer service representativesQuestion 24Which of the following guidelines should be followed when extending credit? a.A credit applicant must be notified of the credit decision within 10 days of receipt of the request. b.The party granting the credit should not disclose the terms of the credit agreement. c.The basis for the decision to extend credit must never be indicated. d.The credit aspect should be emphasized more than the acknowledgment of an order.Question 25_____ are the most frequently used methods of communicating standard operating procedures and other instructions to employees. a.Text messaging and instant messaging b.Reports and letters c.Memos and email messages d.Face-to-face meetings and phone conversationsQuestion 26Which of the following is true of face-to-face delivery of bad news? a.It does not signal the importance of the news. b.It decreases the potential for escalation of emotion. c.It carries no discomfort. d.It enables immediate feedback.Question 27When delivering bad news, if a refusal appears in the first sentence of a message, _____. a.the message is easily accepted b.the supporting details need not be presented c.the receiver's reaction is likely to be negative d.the reader tends to concentrate on understanding the supporting detailsQuestion 28Using the inductive sequence in a bad-news message: a.presents the main idea directly at the beginning. b.de-emphasizes the refusal by closing on a neutral or pleasant note. c.saves the reader's time by stating the refusal before providing reasons. d.does not require any explanation.Question 29The introductory paragraph in a bad-news message should: a.lead the audience to expect good news. b.state the bad news directly. c.provide a buffer to cushion the bad news. d.use the deductive approach.Question 30Which of the following is an idea that you can incorporate into an effective beginning paragraph in a bad-news message? a.When there is positive and negative information to be conveyed, state the negative news first. b.Introduce the refusal of a current request by referring to the initial transaction. c.Begin the refusal with a statement that leads the audience to expect good news. d.Always present the main idea in the first statement of the message.Question 31Which of the following is true of the reasons section of a bad-news message? a.It should be written using the deductive approach. b.It should include "company policy" as one of the reasons. c.It should always be presented in the closing paragraph. d.It should emphasize how the audience will benefit from a decision.Question 32Using _____ helps subordinate the refusal in a bad-news message. a.the active voice b.specific terms c.the deductive sequence d.abstract nounsQuestion 33In the context of bad-news messages, a(n) _____ might eliminate the need to state the refusal directly because it states what can be done. a.criticism b.agenda c.counterproposal d.reviewQuestion 34The closing sentence of a bad-news message should: a.add a unifying quality to the message. b.restate the main idea. c.be longer than the preceding paragraphs. d.avoid a counterproposal.Question 35When refusing a request, a writer should: a.provide a vague reason to minimize disappointment. b.use the deductive outline. c.state the refusal before providing reasons. d.use the inductive approach.Question 36Which of the following is true of negative organizational news? a.Effective managers recognize that employee morale and public goodwill are easy to repair even after they are damaged. b.Managers who can relay negative information in a sensitive, honest, and timely way can calm fears. c.Employees do not want to know about situations adversely affecting their organization. d.Employees who are aware of their organization's potential problems feel disconnected from the organization.Question 37In a(n) _____, the event is considered purposeful and includes accidents or harm caused by human error as well as organizational misdeeds such as fraud. a.accidental crisis b.casualty crisis c.preventable crisis d.victim crisisQuestion 38Which of the following is a feature of persuasive communication? a.It involves techniques that are usually hard to sell. b.It is an attempt to trap someone into taking action favorable to the communicator. c.It involves an honest presentation of information. d.It is only applicable to verbal communication.Question 39As indicated by Maslow's need hierarchy, some people respond favorably to sales promotions that target their sense of belonging, their ability to be remembered, and their need to be appreciated. The needs that are being targeted are social, ego, and _____ needs. a.safety b.physiological c.security d.self-actualizingQuestion 40Which of the following principles is helpful in preparing persuasive messages? a.Use passive verbs. b.Keep paragraphs long. c.Use general language. d.Stress a central selling point.Question 41Which of the following is effective for gaining attention in an unsolicited sales message? a.A request for action b.A startling announcement c.A long and detailed procedure d.An abundance of technical factsQuestion 42If the attention-getter of a sales message does not introduce a product, _____. a.it should lead naturally to the introduction. b.it should not be used in the message at all. c.the next paragraph should abruptly introduce the product. d.the product should be introduced in the closing sentence of the message.Question 43Which of the following suggestions should you follow when creating desire in the receivers of a sales message? a.Use concrete language. b.Use subjective claims. c.Use excessive superlatives. d.Use preposterous statements.Question 44Which of the following conveys a positive connotation when convincing prospective customers that they will like your product, service, or idea? a.Willingness of a seller to provide a short, simple guarantee in an attachment b.Willingness of a seller to refund money c.Willingness of a seller to offer free trials d.Willingness of a seller to exchange unsatisfactory unitsQuestion 45A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message? a.Throughout the message, as a central selling point b.At the beginning, as an attention-getter c.Late in the message, along with its benefits d.In the end, as the reason for taking actionQuestion 46The central selling point in a sales message: a.is always a point of difference between products. b.is always the price of a product. c.appears only in the middle of the sales message. d.appears throughout the message as a common thread.Question 47Which of the following is a way to motivate action through a persuasive message? a.Introduce the central selling point as a reason for taking action late in the message. b.Use "if" and "what if" sentences to try to initiate action. c.Define the desired action in general terms. d.Provide an incentive for quick action.Question 48The closing paragraph of an effective sales message: a.does not ask for action confidently. b.does not make specific action complex. c.does not provide an incentive. d.does not refer to the central selling point.Question 49Which of the following suggestions should you follow when writing an effective persuasive claim message? a.Use a deductive sequence. b.Take advantage of the adjusters. c.Stress an appeal throughout the message. d.Begin by asking for an adjustment.Question 50A company is faced with the challenge of communicating to its employees a significant change in its policies. Which of the following suggestions should the management follow to communicate this change to its employees effectively? a.It should inform employees directly that they must accept the change. b.It should coerce the employees to accept the change. c.It should give the employees monetary compensation in order to accept the change. d.It should emphasize the benefits the employees will gain from the change. 1. The principles used in selling an idea are similar to those used in selling products. 2. Ken is preparing a persuasive message for business owners in his community. Before he writes his message, he should try to understand what characteristics these owners have in common, such as their goals and educational status. 3. AIDA refers to the four basic steps of the persuasive process, including announcing the intention, inferring the central appeal, dealing with objections, and asking the reader to take action. 4. It is helpful to write very long paragraphs in persuasive messages to achieve the writer's persuasive purpose. 5. An effective persuasive message should use concrete and specific language to create an accurate representation of the product, service, or idea. 6. An effective persuasive appeal should include a central selling point that is woven throughout the entire message. 7. Santosh, a manager at a computer service center, has drafted a sales letter to area businesses in which he has emphasized his central selling point- immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of his central selling point in only one paragraph. 8. Will has written to the sales manager of a company that manufactures computers to inquire about the features of the company's new netbook. The manager should begin his reply with an attentiongetting sentence to build interest in owning a netbook. 9. A message that is sent in response to a sales information request requires an attention-getting sentence. 10. The attention-getter in a sales message should achieve several important objectives: introduce a relationship, focus on a central selling feature, and use an original approach. 11. Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service," which is an effective request for action. 12. Common types of persuasive requests include claim requests and messages that ask for special favors and information. 13. Companies should not welcome claims as a majority of them are from unethical individuals. 14. When a deductive approach is used in a persuasive situation, chances of getting cooperation are maximum. 15. Mary wants to write a memo to a team of people who will help her launch a new product line for the company. She wants to convince them that their extensive commitment is justified because the product is important to the company's future. She should employ the deductive approach while writing the memo. 16. _____ is the ability of a sender to influence others to accept his or her point of view.(A) Persuasion(B) Stimulation(C) Integration(D) Accession 17. Which of the following is a feature of persuasive communication?(A) It is only applicable to verbal communication.(B) It is an attempt to trap someone into taking action favorable to the communicator.(C) It involves an honest presentation of information.(D) It always utilizes the hard sell technique. 18. Josef responds to product advertisements that focus on convenience, durability, and service. These benefits of the advertised products appeal to his _____ needs of Maslow's need hierarchy.(A) security(B) social(C) ego(D) self-actualization 19. As indicated by Maslow's need hierarchy, some people respond favorably to sales promotions that target their sense of belonging, their ability to be remembered, and their need to be appreciated. The needs that are being targeted are _____.(A) psychological needs(B) security needs(C) self-actualizing needs(D) safety needs 20. Which of the following summarizes the AIDA steps in the persuasive process?(A) Get attention, insinuate action, create desire, initiate acceptance.(B) Get acceptance, invite questions, designate action, encourage attention.(C) Get attention, arouse interest, create desire, encourage action.(D) Get attention, initiate action, discuss benefits, create acceptance. 21. Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following suggestions should he follow while writing this message?(A) Keep paragraphs long and detailed.(B) Use concrete nouns and active verbs.(C) Focus the spotlight on benefits to the company.(D) Use the deductive outline. 22. Which of the following is the suggested four-step sequence for an inductive outline?(A) Mention the product or service; get the reader's attention; present evidence of quality; and encourage action.(B) Mention the product, service, or idea; get the reader's attention; ask for action; and present documentable evidence of claims.(C) Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action.(D) State the reason for writing; mention the product or service; present evidence regarding the claims made; and ask for action. 23. Which of the following is a difference between solicited and unsolicited sales messages?(A) Unlike solicited sales messages, unsolicited sales messages are always subjective.(B) Unlike solicited sales messages, unsolicited sales messages require attention-getters.(C) Unlike solicited sales messages, unsolicited sales messages offer guarantees.(D) Unlike solicited sales messages, unsolicited sales messages follow the deductive outline. 24. Which of the following is effective for gaining attention in an unsolicited sales message?(A) A request for action(B) A startling announcement(C) A long and detailed procedure(D) An abundance of technical facts 25. Which of the following suggestions should be followed while making a product claim in a sales message?(A) Use preposterous statements.(B) Use subjective claims.(C) Use concrete language.(D) Use excessive superlatives. 26. Which of the following is true of offering guarantees and free trials in persuasive messages?(A) It always conveys a positive connotation that the purchase should be made.(B) If used for free trials, there is a possibility of legal action against the seller.(C) If terms of a guarantee are long or complex, they can be included in an enclosure.(D) It deters the reader from personally checking out the product and comparing it with competing items. 27. To overcome receiver resistance to a persuasive appeal, the price typically should be:(A) mentioned early in the message to avoid the impression of deception.(B) delayed in the message until reader benefits have been established.(C) implied or stated in terms of large units for the reader's benefit.(D) placed as a stand-alone in a simple sentence. 28. A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message?(A) At the beginning, as an intention getter(B) Late in the message, along with its benefits(C) In the end, as the reason for taking action(D) Throughout the message, as a central selling point 29. Which of the following suggestions can be followed while writing a sales message to motivate action from the audience?(A) Make the action complex, and give general instructions.(B) State the reward for taking action only in the first paragraph.(C) Give a lot of time to the audience to take action on the proposal.(D) Demonstrate confidence when requesting action from the audience. 30. Which of the following is an effective statement for requesting action?(A) Make your purchase before December 15, and receive your rebate.(B) Make a decision soon and you might get your product delivered immediately.(C) Let us hear from you about your purchase decision.(D) We hope you will fill out your preferences for us to customize the product. 31. The central selling point in a sales message:(A) appears only in the middle of the sales message.(B) is always the price of the product.(C) appears throughout the message as a common thread.(D) is always a point of difference between products. 32. A persuasive email message to promote pop-up blocker software has as its central selling point protection of children from pornography. The central selling point should:(A) appear only when the product is introduced.(B) appear only at the end to reinforce the requested action.(C) be reinforced throughout the message.(D) be implied as the product is described. 33. In a sales message, the last paragraph should:(A) include an attention getter to propel the reader into action.(B) include testimonials and guarantees.(C) be detailed to convince the reader to make a purchase decision.(D) ask confidently for action, avoiding "I hope" and "if" phrasing. 34. Which of the following is true of claim messages?(A) They have legal obligations attached to the message.(B) They help companies identify problem areas.(C) They always require the use of persuasion.(D) They are usually received from unethical individuals. 35. Which of the following is a difference between routine and persuasive claim messages?(A) Unlike routine claims, persuasive claims do not use the inductive sequence.(B) Unlike routine claims, persuasive claims decrease goodwill toward the company.(C) Unlike routine claims, persuasive claims do not begin with an adjustment request.(D) Unlike routine claims, persuasive claims are unjustifiable and cannot avoid problems. 36. Which of the following suggestions should be followed while writing an effective persuasive claim message?(A) Use a deductive sequence.(B) Begin by asking for an adjustment.(C) Stress an appeal throughout the message.(D) Take advantage of the adjusters. 37. A company is faced with the challenge of communicating to its employees a significant change in its policies. How should the management effectively communicate this change to its employees?(A) Inform employees directly that they must accept the change.(B) Coerce the employees to accept the change.(C) Give the employees monetary compensation in order to accept the change.(D) Emphasize the benefits employees gain from the change. 1. At the end of every year, Trent Enterprises sends an annual report to its shareholders. This is an example of an analytical report.(A) True(B) False 2. The main function of vertical reports is to contribute to management control.(A) True(B) False 3. A report is presented before attempting to solve a problem.(A) True(B) False 4. The null hypothesis tends to be stated in a way that favors one possibility or is prejudiced toward a particular answer.(A) True(B) False 5. Boundaries imposed outside the control of the researchers are called limitations.(A) True(B) False 6. Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study.(A) True(B) False 7. One advantage of secondary research is that it avoids needless duplication of costly research efforts.(A) True(B) False 8. Primary research relies on firsthand data, such as responses from pertinent individuals or observations of people or phenomena related to your study.(A) True(B) False 9. Reliability refers to the degree to which data measures what it is intended to measure.(A) True(B) False 10. Plagiarism is the presentation of someone else's ideas or words as your own.(A) True(B) False 11. The development of an effective survey instrument, such as a questionnaire or interview guide, is critical to obtaining reliable and valid data.(A) True(B) False 12. Referencing is optional when paraphrasing.(A) True(B) False 13. Correlation analysis might be used to determine whether a relationship existed between how respondents answered one item and how they answered another.(A) True(B) False 14. The conclusion of a report consists of a suggested action based on research.(A) True(B) False 15. When interpreting data, it is good for the researcher to assume the constancy of human behavior.(A) True(B) False 16. Which of the following is a characteristic of a formal report?(A) Formal reports are written in natural language.(B) Formal reports include personal pronouns.(C) Formal reports contain much detail.(D) Formal reports are subjective. 17. Bridgette, as head of the Mariot Bank's internal auditing division has prepared a report on current auditing procedures. The report presents a detailed list of suggested solutions to the bank's auditing problems. Bridgette's report is an example of a(n) _____.(A) informational report(B) analytical report(C) external report(D) informal report 18. Fazer Technologies Inc. distributed copies of its annual report to its stockholders. Fazer's annual report is an example of an _____.(A) informal report(B) analytical report(C) external report(D) internal report 19. A report that provides a written description of how an organization can meet the needs of another organization is known as a _____.(A) memo(B) proposal(C) hypothesis(D) recommendation 20. Many researchers prefer to state hypotheses in the null form because:(A) it favors a single possibility or outcome.(B) it is easier to describe than a regular hypothesis.(C) it is not prejudiced towards a particular answer.(D) it is almost always proved correct during experiments. 21. Cindy is conducting a research on consumer buying habits in department stores. However, on looking at the enormous volume of data on the subject, she decides to limit the scope of the project.Which of the following measures would help Cindy achieve this?(A) Sticking to the maximum number of pages allowed(B) Using the what, why, when, where, and who questions(C) Using a single secondary source for all data(D) Gathering as much information from primary research as possible 22. Brian is conducting a research on a certain topic. However, he soon recognizes certain limitations concerning his study. In this context, the limitations refer to:(A) Brian's own weaknesses or personal limitations.(B) inaccuracies in the final copy of Brian's research paper.(C) constraints that Brian himself has chosen to place on the research.(D) constraints on the research that are outside of Brian's control. 23. In a report on effective advertising to the next generation, researchers explain the small size of the selected sample and the use of three selected online databases. They are describing the ____ of the study.(A) delimitations(B) problem scope(C) limitations(D) hypotheses 24. Which of the following scenarios best exemplifies a longitudinal study?(A) A study on post-recession unemployment rates.(B) A study on the health effects of the use of pesticides on vegetables before and after use.(C) A study on the development of babies a month after birth and again at age five.(D) A study on soil erosion rates during the 2015 Asian monsoon season. 25. Which of the following is an accurate statement concerning the use of primary and secondary research methods?(A) Secondary research helps establish a point of departure for further research.(B) A researcher typically chooses either secondary or primary research and seldom uses both.(C) Primary research is the predominant research method selected for a study, with secondary research available as an option, if needed.(D) Secondary research includes observation, experimentation, and normative surveys unlike primary research which provides information that has already been created by others. 26. Which of the following is a source of primary data?(A) Journal articles(B) Surveys(C) Online government documents(D) A movie review 27. Alicia is conducting a study on consumer behavior. She needs to note the number of people who shop at a particular grocery store at a particular time during a weekday. She also needs to pay attention to their preferred brands of choice, the arrangement of items at the store, and the customer service they receive. This is an example of a(n) _____ study.(A) observational(B) normative(C) experimental(D) replication 28. A(n) _____ typically involves no contact with the human subjects under study.(A) Observational study(B) Experimental research(C) Normative survey(D) Longitudinal research 29. Conducting a pilot test of a survey instrument on a small group of the population can:(A) correct problems in clarity and lead to better response and quality of answers.(B) serve to develop more complex questions for a larger sample group.(C) provide trends that may preclude the use of a larger sample group.(D) show misleading trends that may tamper with the validity of the study. 30. Darren was asked to document a research paper as part of his final examination. The assignment needed weeks of careful study and experimentation before submission. Having ignored the paper until the day before the submission, he felt that he had no choice but to lift material off another research article that he had found on the Internet. In other words, Darren is guilty of _____.(A) plagiarism(B) libel(C) slander(D) defamation 31. Which of the following is a common error at the data-gathering stage?(A) Using large samples(B) Using samples which are not representative(C) Using information from unbiased sources(D) Gathering a lot of information 32. In-text parenthetical citations prepared using the APA format direct the reader to a list of sources that is arranged alphabetically by the:(A) author's first name.(B) author's last name.(C) name of the publisher.(D) place of publication. 33. In the context of referencing, which of the following is an accurate statement concerning the use of footnotes?(A) Placing citations at the bottom of the page on which they are cited is the footnote citation.(B) Footnotes are used frequently in the MLA and APA styles of referencing.(C) Footnotes appear at the beginning of the document in the order in which they appeared in the document.(D) A list of footnotes at the end of a document is referred to as a bibliography. 34. In the context of analyzing research data, which of the following best describes the role of the range?(A) The range assists the researcher in understanding the distribution of the scores.(B) The range describes the average value of the distribution.(C) The range might be used to determine whether a relationship existed between how respondents answered one item and how they answered another.(D) The range reduces quantitative data such as numerous answers to questionnaire items. 35. In the context of analyzing research data, which of the following best describes the role of the mean, median, and mode?(A) They assist the researcher in understanding the distribution of the scores.(B) They are used to determine a possible relationship between answers to two different items.(C) They reduce quantitative data such as numerous answers to questionnaire items.(D) They are descriptions of the average value of the distribution. 36. Which of the following is a common error that hinders the accurate interpretation of data?(A) Interpreting results from a large sampling(B) Tabulating a questionnaire with many items(C) Basing a conclusion on lack of evidence(D) Applying statistical analysis 37. Which of the following is an example of a recommendation?(A) The cost of the brick veneer will be seven percent more than aluminum siding.(B) Even though brick veneer is more expensive, we understand it will be more durable over the years.(C) Install brick veneer, because its slightly higher cost will be well offset by its durability.(D) Both brick veneer and aluminum siding have their advantages. 1. The Totals help people make comparisons during analysis. 2. When viewing tabulated research results, readers or listeners need exact statistics rather than rounded fractions and percentages. 3. Fractions, percentages, and the Dow Jones Industrial Average are examples of the common language used in communicating difficult or complex numbers. 4. Graphics should clarify, simplify, or reinforce the data. 5. Graphics must be saved for data that that are difficult to communicate in words alone. 6. Extreme use of color, complicated symbols and art techniques, and unusual combinations of typefaces reduce the impact of the material presented. 7. Visual data provides a clear picture to readers, enabling them to form correct opinions about the data. 8. A pie chart presents data in columns and rows, which aid in clarifying large quantities of data in a small space. 9. A pictogram is used to track progress toward completion of a six-month construction project. 10. For Kayla to avoid a visual distortion in the bar chart she is creating to show her company's sales by region, she should design the quantitative axis to begin at zero, and make each bar the same width. 11. A line chart is an effective graphic for comparing housing prices in a particular state or region with housing prices in the United States over a five-year period. 12. A pie chart is the best type of graphic aid to use to summarize the results of a survey question to which each respondent could check more than one answer. 13. Interpretation and analysis of a graphic should appear before the graphic is shown. 14. When an effective graphic is used in a report, there is no need for additional interpretation and analysis of the data. 15. A graphic that will not fit on the page where it is introduced should be placed in an appendix. 16. Fraction, ratios, and percentages are all examples of _____.(A) common language(B) data distortion(C) diverse language(D) qualitative interpretation 17. Which of the following is an accurate statement concerning the reporting of quantitative data?(A) People are not usually interested in proportions or ratios, because they are confusing.(B) When tabulating research results of opinions and preferences, reporting exact statistics to the most accurate decimal point is necessary to avoid distortion in interpretation.(C) Common language reduces difficult figures to the "common denominators" of language and ideas.(D) Common language is specific to indicators of actual count or quantity. 18. Which of the following is an accurate statement concerning the use of graphics?(A) The use of graphics makes the use of an extensive discussion in prose unnecessary.(B) A few pages of graphics can effectively convey several hundred pages of text.(C) There is no medium for graphics to be used in oral or spoken presentations.(D) Graphics are used to keep the audience engaged and not to gain a greater understanding of the idea. 19. All types of illustrations used in written and spoken reports are known as _____.(A) literary devices(B) graphics(C) verbal cues(D) annotations 20. Which of the following is an acceptable guideline for the effective use of graphics?(A) Use graphics for data that are easily communicated in words.(B) Incorporate a wide selection of typefaces and colors.(C) Use graphics to contribute to the understanding of the idea.(D) Stick to descriptive titles for graphics. 21. Which of the following is an example of an effective talking title?(A) Interest Rates in the U.S.(B) U.S. Rates of Interest from January-April(C) U.S. Interest Rates Declined January-April(D) News on Interest Rates 22. The Board of Education for the State of Maine is compiling information on the number of last year's high school graduates attending each of the state's 19 public universities. To best represent this data graphically, a _____ should be used.(A) bar chart(B) pie chart(C) histogram(D) Gantt chart 23. Logan is compiling data on the sales of video game consoles over the last five years, with proportionate sales reflected for four age categories for each year. This data should be represented on a _____.(A) segmented bar chart(B) Nolan chart(C) line chart(D) pie chart 24. Which of the following best describes the objective of the Gantt chart?(A) It is used to compare one quantity with another.(B) It is used to illustrate changes in quantities over time.(C) It is used to track progress toward completing a project.(D) It is used to illustrate a process or procedure. 25. The Director of Human Resources at the Bilderburger Company wants to chart employee absences over a two-year period. This data should be represented in the form of a _____. 26. Which of the following is an accurate statement concerning the design of pie charts? 27. Allen is preparing a pie chart for the Empty Stocking Fund to show the proportionate low spending on administrative overhead as compared with services for children. The pie chart consists of several percentages. To make his graphic more understandable to readers, Allen should: 28. Stacy is tasked with presenting sales figures of the five newly opened department stores of the Illumination Company in the state of Missouri. These data should be represented in a _____. 29. Angela needs to produce a graphic for her employees that depicts the process of handling customer service complaints. When representing this type of data, she should ideally use a _____. 30. Which of the following sentences best introduces a graph in a written report? 31. Which of the following is the correct pattern for incorporating graphs in a text? 32. Which of the following numbering systems is recommended when incorporating graphs, pictures, and tables into a written report? 33. Placing graphic material in the appendix is: 34. Madison is preparing a report on war fatalities in three different war zones. She has designed a bar chart comparing the number of fatalities in each war zone and now wants to insert it into her report. Which of the following is a recommended way to insert the graphic into her report? 35. In formatting a report, if one discovers that an entire table will not fit on the bottom of a page, he or she should: 36. When interpreting and analyzing a graphic presented within the text, 37. Thomas is writing a report that contains a column (vertical) bar chart that shows last year's employee enrollment in three management training programs: conflict resolution, time management, and team building. Which of the following statements best interprets and analyzes the graph? QUESTION 11. _____ are graphics that may be incorporated into reports. a.Surveys b.Scribbles c.Data d.Cartoons1 points QUESTION 21. Which of the following numbering systems is recommended when incorporating graphs, pictures, and tables in a written report?a.Number the graphs and the pictures as Figure 1," etc., and the tables as Table 1," etc.b.Number the graphs as "Graph 1," etc., the pictures as "Figure 1," etc., and the tables as "Table 1," etc.c.Number all graphs, pictures, and tables in a single numbering system, such as "Figure 1, Figure 2," etc.d.Use only Roman numerals while numbering any graphic.1 points QUESTION 31. Which of the following is the correct pattern for incorporating graphics in a text?a.Introduce, interpret and analyze, and showb.Introduce, show, and interpret and analyzec.Explain, interpret, and showd.Show, explain, and interpret1 points QUESTION 41. Which of the following is an acceptable guideline for the effective use of graphics?a.Incorporate a wide selection of typefaces and colors while using graphics.b.Use graphics to contribute to the understanding of an idea.c.Make sure the amount of graphics exceeds the amount of words significantly.d.Use graphics for data that are easily communicated in words.1 points QUESTION 51. Which of the following is a guideline for the construction of pie charts?a.If it is not possible to place appropriate labeling information beside each slice, use a legend to identify each slice.b.Working counterclockwise, place all slices in descending order of size.c.Label only important slices with information about the quantitative size (percent, dollars, etc.) of each slice.d.Position the smallest slice or the slice that need not be emphasized at the twelve o'clock position.1 points QUESTION 61. The use of graphics in a written discussion serves three purposes: to clarify, to simplify, or to _____ data.a.understateb.reinforcec.decentralized.analyze1 points QUESTION 71. Fraction, ratios, and percentages are examples of _____.a.diverse languageb.common languagec.data distortiond.qualitative interpretationQUESTION 81. Which of the following is a suggestion for constructing effective bar charts?a.Use data labels and gridlines excessively.b.Avoid fancy formatting such as 3D.c.Use visuals that exaggerate the data presented in the bar charts.d.Avoid positioning data presented in the bar charts chronologically.QUESTION 91. Which of the following is true about pie charts?a.They make it easier to understand processes.b.They present data in columns and rows.c.They are ineffective in showing quantitative totals.d.They are ineffective for showing percentages.QUESTION 101. Which of the following terms refers to pictograms that are specific to interfaces on computers or other electronic devices?a.Barcodesb.Iconsc.Hologramsd.Databases QUESTION 11. Identify the parts of the addenda of a report.a.References, appendixes, and indexb.Executive summary, authorization, and transmittalc.Table of figures, table of contents, and title paged.Introduction, body, and analysisQUESTION 21. Which of the following best describes a justification report?a.It is a report that outlines comparative information clearly to a reader.b.It is a report designed to solve a specific problem or answer research questions. c.It is a report that meets the demand for numerous, repetitive reports.d.It is a report that includes only the minimum supporting materials to achieve effective communication.QUESTION 31. Which of the following best describes the role of the executive summary in a formal report?a.The executive summary outlines the essential elements in the entire report.b.The executive summary lists alphabetically the sources used in preparing the report.c.The executive summary provides the reader with the order in which information is presented.d.The executive summary aids the reader in locating a specific graphic in a report with many graphics.QUESTION 41. Finsol International is a successful construction firm that has been receiving projects for interior designing as well. The vice president of the company assigns Rohit, a senior architect, the task of comparing the costs and benefits of taking on the interior designing projects with outsourcing the projects to a local firm. Based on the comparison, Rohit needs to create a report stating which of the two approaches will be most appropriate. In this scenario, which of the following kinds of report will Rohit most likely be submitting?a.A justification reportb.A form reportc.A letter reportd.A memo reportQUESTION 51. Short reports focus on the _____.a.indexb.bibliographyc.executive summaryd.body1 points QUESTION 61. Which of the following is true of a transmittal?a.It provides overview of report and order in which information will be presented.b.It orients reader to topic and previews major divisions.c.It presents report to reader and summarizes main points or analysis.d.It includes alphabetical guide to subjects in report.1 points QUESTION 71. Which of the following suggestions should you follow when writing a formal report?a.Use passive voice.b.Opt first-person pronouns as a rule.c.Avoid using coherent techniques.d.Use tense consistently.1 points QUESTION 81. An analytical report:a.is designed to solve a specific problem or answer research questions.b.is constructed to include materials that are not appropriate to be included in the report itself.c.is a written description that orients a reader to a problem.d.is the section of a report that introduces the research questions.1 points QUESTION 91. Which of the following best describes an index?a.It is a collection of information, such as questionnaires, that supports a report.b.It is a short summary of the essential elements in a report.c.It is an alphabetical guide to the subject matter in a report.d.It is an alphabetical listing of the sources used in preparing a report.1 points QUESTION 101. Which of the following is an example of a form report?a.A bank checkb.A request for proposalc.A justification reportd.An annual report 1.Alana orders a pink T-shirt from an Internet-based retailer but receives an orange T-shirt. The retailer advertises a free exchange policy for goods. In this scenario, Alana can write a(n) _____ to the retailer to request for a replacement of merchandise. 2.An appreciation message should 3._____ are assumed to be granted willingly, so a forceful, accusatory tone is inappropriate. 4._____ are the most frequently used methods of communicating standard operating procedures and other instructions to employees. 5.If the attention-getter of a sales message does not introduce a product, _____. 6.Routine requests and favorable responses to them follow the 7.To get a reader's attention, you must: 8.To give a routine claim the emphasis it deserves, the message must.... 9.Which of the following exemplifies a good practice when writing a letter extending credit? 10.Which of the following is a feature of the deductive organizational pattern? 11.Which of the following is an example of a good practice when sending a good-news message 12.Which of the following is true of being objective when writing persuasive messages? 13.Which of the following is true of replies to requests for credit information? 14.Which of the following statements is true of persuasion strategies? 15.Which of the following suggestions can be followed when writing a sales message to motivate action from the audience? 2. Your team has completed its analytical report for presentation to the board of directors. Which of the following should be checked in the final proofreading of the report?3. To project a positive, tactful tone in a written message4. ____ are dynamic, with rapidly changing content that does not require authorization to post.5. _____ can be incorporated into the beginning paragraph of a bad news message to make it effective.6. Visual enhancements in a visual document7. Enumerated or bulleted lists8. Which of the following is true of chunking in documents?9. In the context of bad-news messages, a(n) ____ might eliminate the need to state the refusal directly because it states what can be done.10. Good news or neutral messages follow a(n) _____.11. Routine requests and favorable responses to them follow the _____.12. "When you complete the assignment" is an example of13. In Total Quality Management (TQM) programs, the emphasis is on14. Chantell is the manager of the claims department for a large insurance company. She has a one-hour meeting with her staff to explain the new claim form which the company will use next month. This is an example of which type of organizational communication?15. In the context of denying credit requests, the _____ requires that a credit applicant be notified of the credit decision within 30 calendar days following application.16. ____ is effective when sending a single message to several recipients and when needing to communicate 24 hours a day, 365 days a year.17. You are the supervisor of an employee who just learned that she did not receive the promotion she had anticipated. You call her into the office and ask her to discuss her reaction. What type of listening are you engaged in?18. Sharon, an executive traveling on an international assignment, is preparing instructions to email to her staff during the trip. Carol is in the act of19. Organizing a message before writing it20. ______ is the assumption that one's own cultural norms are the right way to do things.21. The process of interpreting a message is referred to as:23. Which one of the following is an example of horizontal communication?24. Final proofreading of an important business document should typically be done25. Jeff tells Judy about the possible changes in overtime policy the company is going to adopt while eating lunch in the break room. Although no official announcement has been made, Judy knows someone who works in HR who says changes will be made. This exchange of information occurs through which communication network?26. When creating a message about a series of events or a process, the minor details should be listed27. Chris and Stephanie are friends who reside in two different states. They stay in touch with the help of a computer program that allows them to send messages to each other that both of them can immediately see when they are online. In this scenario, the technology used by Chris and Stephanie is:28. In a deductive message, the most important information should be29. If the attention getter of a sales message does not introduce a product, _______.30. _____ refers to specialized terminology that professionals in some fields use when communicating with colleagues in the same field.31. Which of the following principles is helpful in preparing persuasive messages?32. Which of the following sentences reflects the use of active voice? 33. When writing an appreciation message, you should:34. ____ provide a formal means of sharing information with people inside an organization.35. ____ are the most frequently used methods of communicating standard operating procedures and other instructions to employees.36. An organizational chart is a graphic representation of _______37. Using ____ helps subordinate the refusal in a bad-news message.38. Which of the following is true of being objective when writing persuasive messages?39. After earning a scholarship for your superior grades in school, you receive a congratulatory letter from the dean. This communication interaction would be considered40. Which of the following suggestions should you follow when creating desire in the receivers of a sales message?41. In a(n) _____, the event is considered purposeful and includes accidents or harm caused by human error as well as organizational misdeeds such as fraud.42. The closing paragraph of an effective sales message:43. Techniques to emphasize important ideas include which of the following?44. Which of the following sentences illustrates passive voice?45. ____ reminds customers and clients that they made a good choice in selecting a company with which to do business, or it reminds them of the good qualities of their purchase.46. Which of the following is appropriate etiquette when listening?47. Smith recently purchased a DVD player that began causing problems while still in its warranty period. Smith wrote to the manufacturer of the DVD player requesting a replacement. He asked for an adjustment before providing an explanation, assuming that the claim would be granted willingly. The message written by Smith is an example of a(n) ______.48. ____ are assumed to be granted willingly, so a forceful accusatory tone is inappropriate.49. ____ refers to statements made about merchandise or service related to goods or services already bought.50. According to Abraham Maslow, the desire to contribute through philanthropic channels is an example of satisfying51. As indicated by Maslow's need hierarchy, some people respond favorably to sales promotions that target their sense of belonging, their ability to be remembered, and their need to be appreciated. The needs that are being targeted are social, ego, and ____ needs.52. _____ which are websites that provide virtual communities in which people with shared interests can communicate, are common sources of viruses and spyware.53. Which of the following is effective for gaining attention in a unsolicited sales message?54. While writing a good news message, ____?55. Management exercises strong control and motivating its employees through external incentives such as a paycheck are reflective of the ______ style. 56. As the vice president of marketing, Aricella gives her employees freedom to make their own decisions and encourages them to express their opinions in meetings. Aricella is a57. Providing for coherence means58. Abdul, a manager at Chrysum Corp., was assigned the task of overseeing the operations in a foreign office for a week. Before leaving the country, Abdul recorded a message on his phone to inform callers that he was away from home and would return their calls when he returned. In this scenario, the technology used by Abdul is an example of:59. A ______ is a collaborative website that hosts the collective work of many authors.60. Which of the following is a Web 2.0 technology? Question 1 Which of the following is true of persuasive claims? Question 2 Offering a counterproposal in a bad-news message can assist in preserving future relationships with the audience. Question 3 An effective introduction of a product, service, or idea is cohesive and action centered, and continues to stress a central selling point. Question 4 In a sales message, the last paragraph should: Question 5 In the context of bad-news messages, a(n) _____ might eliminate the need to state the refusal directly because it states what can be done. Question 6 A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message? Question 7 Alana orders a pink T-shirt from an Internet-based retailer but receives an orange T-shirt. The retailer advertises a free exchange policy for goods. In this scenario, Alana can write a(n) _____ to the retailer to request for a replacement of merchandise. Question 8 A company is faced with the challenge of communicating to its employees a significant change in its policies. Which of the following suggestions should the management follow to communicate this change to its employees effectively? Question 9 Which of the following is true of form messages? Question 10 Businesses want their customers to communicate when merchandise or service is not satisfactory. Question 11 Which of the following is the suggested four-step sequence for an inductive outline? Question 12 Which of the following is true of face-to-face delivery of bad news? Question 13 Sales promotional material must never be included in a bad-news message. Question 14 _____ are assumed to be granted willingly, so a forceful, accusatory tone is inappropriate. Question 15 Which of the following is true of requests for information? Question 16 Which of the following suggestions can be followed when writing a sales message to motivate action from the audience? Question 17 Read the refusal message to Kylie Sanders who has requested new laptops for her department so that employees can work from home and travel with ease. Then answer the corresponding question about the message. To: Kylie Sanders From: Satya Kashtelyan Subject: Employee Laptop Initiative Hi Kylie, Even though my employees are interested in being more productive, there is no way that we will be able to fund an employee laptop initiative. Such an initiative would not work for a number of reasons, including budgeting and technology training. A laptop initiative would be an expensive endeavor. With each laptop costing approximately $2,000 for each of our 56 employees, the costs would exceed $100,000. In addition to the cost of the laptops, employees would need technology training. In order to properly train employees, we would need to provide optional training workshops. These workshops incur additional direct costs as well as indirect costs in areas such as lost productivity. Given the 10 percent loss of revenue we faced last quarter, these expenses would be difficult to cover. While we are not currently in a position to implement the laptop initiative request, your request is forward-thinking and noteworthy. Once the company finds itself on more secure financial grounds, I would be happy to reconsider the initiative. Meanwhile, we have several laptop computers that employees may check out for telecommuting and travel. Kylie, employees like you make us all proud. Even though your request was a little outrageous and the timing was off, it is the thought that counts. Keep up the good work. Best, Satya True or False: In the original bad-news statement, Satya focuses on the refusal rather than the merits of the request. Question 18 Which of the following makes an online order confirmation effective? Question 19 The most serious weakness is asking for action too quickly and providing no incentive for action. Question 20 Good-news or neutral-news messages follow a(n) _____. Question 21 Will has written a letter to the sales manager of a computer manufacturing company inquiring about the features of the company's new netbook. In response to the query, the manager's letter should begin with an attention-getting sentence to invoke Will's interest in owning a netbook. Question 22 An effective persuasive appeal should include a central selling point that is woven throughout the entire message. Question 23 As indicated by Maslow's need hierarchy, some people respond favorably to sales promotions that target their sense of belonging, their ability to be remembered, and their need to be appreciated. The needs that are being targeted are social, ego, and _____ needs. Question 24 Which of the following is true of negative organizational news? Question 25 In the decision to communicate about negatives, the primary consideration is intent. Question 26 Because you expect persuasive claims to be granted willingly, a forceful, accusatory tone is inappropriate. Question 27 Neutral-news messages are not likely to generate an emotional reaction from receivers. Question 28 When delivering negative organizational news, it is necessary to be candid about what is happening, why, and its effect on employees, customers, and the public. Question 29 Which of the following is a difference between solicited and unsolicited sales messages? Question 30 Edwin, a manager at TouchGen Inc., wants to inform his employees about the company's vacation policy according to which each employee is entitled to twelve paid vacation days every year. In this scenario, which of the following approaches should Edwin use to deliver the good news? Question 31 Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service," which is an effective request for action. Question 32 Form messages have a tendency to be too personal. Question 33 The discussion of persuasive requests assumes requests are unreasonable. Question 34 Melody, a manager at Wisbane Inc., received a message from an employee requesting a change in the work timings. However, she had been instructed by her superiors that the company work timings must be strictly followed without any alteration. Which of the following guidelines should Melody follow when composing the message denying the employee's request? Question 35 The principles used in selling an idea are similar to those used in selling products. Question 36 For an order that cannot be filled quickly and precisely, companies must not send an acknowledgment message. Question 37 Which of the following is true of routine requests? Question 38 Which of the following guidelines should be followed when extending credit? Question 39 Ashton, a manager at Millington Technologies Inc., receives a message from a customer claiming free service for a laptop whose warranty has expired. Which of the following guidelines should Ashton follow when composing the message denying the customer's claim? Question 40 Which of the following is a feature of the deductive organizational pattern? Question 41 Which of the following is a feature of persuasive communication? Question 42 It is helpful to write very long paragraphs in persuasive messages to achieve the writer's purpose. Question 43 Which of the following is a technique of subordinating the price of a product in a persuasive message? Question 44 In order to generate interest by introducing a product or idea, which of the following actionoriented guidelines should you follow? Question 45 A good positive response to a routine request addresses audience's concerns using an articulate, concise writing style. Question 46 An effective persuasive message should use concrete and specific language to create an accurate representation of a product, service, or idea. Question 47 Typically, acknowledgment messages are preprinted letters or copies of a sales order. Question 48 When delivering negative organizational news, convey the bad news as late as possible. Question 49 Which of the following statements is true of persuasion strategies? Question 50 When a message contains a request that must be refused and another that is being answered favorably, the refusal must always be stated first. 1.According to experts, team presentations fail primarily because presenters devote too much time and resources to develop and rehearse them. 2.After a presentation, questions from the audience must be encouraged. 3.A______ is a presentation in which a speaker plans, prepares, and rehearses but does not write everything down. 4.Ali, a manager at BuzzEdge Inc., was asked to deliver a presentation at an upcoming technical conference. He wrote out the entire speech word for word and read it out to the audience at the technical conference. Which of the following presentation methods did Ali use? 5.Alicia is conducting a study on consumer behavior. The study requires her to note the number of people who shop at a particular grocery store at a particular time during a weekday. She also needs to pay attention to their preferred brands of choice, the arrangement of items at the store, and the customer service they receive. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, the study conducted by Alicia is an example of a(n) _____ study. 6.Arabic audiences in a presentation tend to prefer directness, with the main idea presented first. 7.As a general rule, audiences do not want to be in tune with a speaker during a presentation. 8.At a project meeting, Raj, an employee at SocioTech Inc., was called on to deliver a presentation without prior notice. Being an experienced speaker, he easily analyzed the request and delivered a simple, yet effective presentation. Which of the following presentation methods did Raj use? 9.At project meeting, Raj, an employee at SocioTech Inc, was called on to a deliver a presentation without prior notice. Being an experienced speaker, he easily analyzed the request and delivered a simple, yet effective presentation. Which of the following presentation methods did Raj use? 10.At the end of every year, Trent Enterprise sends an annual report to its shareholders. This is an example of an analytical report. 11.Being a skilled business communicator requires skill in both writing and speaking. 12.Boundaries imposed outside the control of researchers are called delimitations. 13.The Brand gap exist when you are not sure what your brand means to others. 14.Brian works for Pharmatech Labs and is conducting research on a certain topic. For the research, he needs a budget of $50000, but the authorities of the lab are willing to fund him only $30000. In this context, this restraint on the budget is an example of a_______. 15.Businesses issue requests for proposals that present the specifications for major purchases of goods and certain services. 16.Certain types of databases that are not accessible by a search engine are described as the hidden Internet. 17.Collecting too much information is one of the major deterrents to good report writing. 18.The conclusion of a report consists of a suggested action based on research. 19.Conducting a pilot test of a survey instrument on a small group of a population: 20.Core values help to guide your career path. 21.Correlation analysis can be used to determine whether a relationship existed between how respondents answered one item and how they answered another. 22.Danny, a manager at Westport Inc, is in charge of creating and presenting a report of a plan for building a new office in a city. He plans to make the presentation interesting by gaining the attention of the entire audience effectively. Which of the following is a attention-getting technique he can use? 23.Darren was asked to document a research paper as part of his final examination. The assignment needed weeks of careful study and experimentation before submission. Having ignored the paper until the day before the submission, he felt that he had no choice but to directly lift material off another research article that he had found on the Internet and present the paper as his own. In other words, Darren is guilty of _____. 24.Data will have validity when they measure what they are intended to measure. 25.Distance delivery formats are appropriate for persuasive or problem-solving meetings where no relationship has been established among the participants. 26.Distance delivery formats are inappropriate for: 27.During a crisis briefing, the question-and-answer session should last at least 30 minutes. 28.During a presentation, eye contact must be maintained with each person for at least 30 seconds. 29.Failing to gather enough information to cover all important aspects of a problem is an error at the document-preparation stage of collecting and organizing data. 30.For many kinds of studies, _____ might help in describing distributions of quantitative data. 31.he three pillars of personal branding are: 32.In an organization, normal accidents occur because of deliberate action, such as bombings, kidnappings, cyber attacks, and other types of sabotage. 33.In a presentation, the conclusion should be "your best line, your most dramatic point, your most profound thought, your most memorable bit of information, or your best anecdote." 34.An inherent problem related to speaking rate is verbal fillers. 35.In order to prepare a report on advertising effectively to the next generation, researchers select a small sample and three online databases to make their research less complicated. They are selecting the _____ of the study. 36.In our information-intensive society, proposal preparation is an insignificant activity for many firms. 37.In the context of analyzing research data, which of the following best describes the role of the median? 38.In the context of delivering a presentation, which of the following is true of vocal qualities? 39.In the context of delivering presentations to culturally diverse audiences, which of the following is a difference between North American and Latin American audiences? 40.In the context of knowing the audience in a presentation, which of the following is a difference between lawyers and doctors? 41.In the context of referencing, which of the following is an accurate statement about the use of footnotes? 42._____ involves summarizing information in your own words without changing an author's intended meaning. 44._____ is based on the principle that a sufficiently large number drawn at random from a population will be representative of the total population. 45.Jacob, an employee at Optimania Inc., is in charge of designing the presentation visuals for an upcoming formal presentation. Which of the following formatting guidelines should he follow to make the presentation effective? 46.James has two upcoming presentations—one at a religious ceremony and another at a project meeting. He is motivated to deliver them effectively and begins the process of planning the presentations. Which of the following is a fundamental principle that James must follow to make the presentations effective? 47.Jargon and technical terms must always be used to make a presentation effective. 48.Journals are typically written for a general readership, providing expanded coverage in an easy-to-read format. 49.Making every statement in a presentation into a major point is always possible. 50.The managers of Fazer Technologies Inc. created a report of the profits earned and the losses incurred by the company over the last year and presented it to the stockholders of the company. In this scenario, Fazer Technologies Inc.'s report is an example of an _____. 51.Many researchers prefer to state hypotheses in the null form because: 52.Most governmental and nonprofit agencies issue requests for proposals, or RFPs 53.Newspapers are a good initial source for investigation 54.The null hypothesis tends to be stated in a way that favors one possibility or is prejudiced toward a particular answer. 55.One advantage of primary research is that it avoids needless duplication of costly research efforts. 56.Phil, a resident of Ceroville Community Center, had an upcoming presentation at a religious ceremony. He wrote out the speech a month before the ceremony and learnt the entire speech. During the ceremony, he recited the short speech verbatim. Which of the following presentation methods did Phil use? 57.Plagiarism is the presentation of someone else's ideas or words as your own. 58.A presentation is one of the least misused communication channels. 59.Presentations must not be used to deliver bad news to a large audience. 60.Primary research can be gathered by means of traditional printed sources or by using electronic tools. 62.Referencing is optional when paraphrasing. 63.Reliability refers to the degree to which data measure what you intend to measure. 64.A report is presented before attempting to solve a problem. 65.The report process is one of reducing the information collected to a size that can be handled conveniently in a written message. 66.Reports that examine the buying habits of a group of teenagers at three-month intervals are examples of a longitudinal study. 67.Revealing the presentation plan to the audience decreases their understanding of the presentation. 68.Rules of business etiquette remain the same with people of different cultures. 69.A short update on a current project requested during a meeting without advance notice is an example of a(n) _____. 70.The speed at which words are spoken is called _____. 71.Spoken communication is easier to process than written communication. 72.A SWOT analysis is used by companys or individuals to: 73.SWOT means Strengths, Weaknesses, Opportunities, and Threats. 74.The team as a whole should plan a team presentation using the same process used for an individual presentation. 75.The term_____ that literally means the description of books is sometimes used to refer to an alphabetized list of the sources used in preparing a report. 76.To interpret data effectively, a researcher should assume the constancy of human behavior. 77.To make a presentation effective, fade out at the end. 78.Tying the closing to the introduction weakens the unity of a presentation. 79.Using samples that are not representative is an error at the data-gathering stage of collecting and organizing data. 80.A vision board provides visual examples of people, organizations, causes, etc. 81.Visual aids must be used generously in a presentation. 82.Web presentations must be designed for minimal load time and compatibility with various computers. 83.When developing an effective questionnaire, asking for "old" information always results in sound data. 84.When preparing for your presentation, you must rehearse multiple times. 85.When speaking to a culturally diverse audience, sophisticated vocabulary must be used. 86.When speaking to culturally diverse audiences, _____ minimizes confusion and unnecessary embarrassment. 87.Which of following is true of presentations? 88.Which of the following guidelines should you follow after a presentations? 89.Which of the following guidelines should you follow before a presentation? 90.Which of the following guidelines should you follow during a presentation? 91.Which of the following guidelines should you follow during team presentations? 92.Which of the following guidelines should you follow during team presentations? 93.Which of the following guidelines should you follow when speaking to culturally diverse audiences? 94.Which of the following is a characteristic of formal reports? 95.Which of the following is a common error that hinders interpreting data accurately? 96.Which of the following is an example of a recommendation? 97.Which of the following is a similarity between online surveys and telephone surveys? 98.Which of the following is a source of primary data? 99.Which of the following is the first step in the process for planning, preparing, and rehearsing presentations? 100.Which of the following is true in the context of knowing the audience in a presentation? 101.Which of the following is true of personal interviews? 102.Which of the following is true of personal interviews? 103.Which of the following is true of presentation visuals? 104.Which of the following is true of the closing of a presentation? 105.Which of the following should be followed when organizing the content for a presentation? 106.Zenith Inc., a textile company, wants to do business with Cara's Fashion House by supplying all the fabric required by Cara's Fashion House. Zenith Inc. writes a detailed description of how it can meet the needs of Cara's Fashion House at a reasonable price. This description provided by Zenith Inc. is an example of a(n) _____. 1.A(n) _____ is a presentation in which a speaker plans, prepares, and rehearses but does not write everything down. 2.____ are graphics that may be incorporated into reports 3.An effective title must: 4.For many kinds of studies, ____ might help in describing distribution of quantitative data. 5.Fraction. ratios, and percentages are examples of _____ 6.Identify the parts of the addenda of a report. 7.In-text parenthetical citations prepared using the Publication Manual of the American Psychological Association format direct the reader to a list of sources that is arranged alphabetically by the: 8._____ involves citing the exact words from a source. 9._____ involves summarizing information in your own words without changing an author's intended meaning. 10.A _____ is a specific, measurable fact from a research study. 11.____ is based on the principles that a sufficiently large number drawn at random from a population will be representative of the total population. 12.Short reports focus on the ____. 13.Short reports incorporate: 14.A short update on a current project requested during a meeting without advance notice is an example of a(n) _____ 15.The speed at which words are spoken is called _____. 16.The term _____ that means the description of books is sometimes used to refer to an alphabetized list of the sources used in preparing a report. 17.The use graphics in a written discussion serves three purposes: to clarify, to simplify, or to ____ data. 18.Which of the following is a common error at the data-gathering stage? 19.Which of the following is a common error that hinders the accurate interoretation of data? 20.Which of the following is an acceptable guideline for the effective use of graphics? 21.Which of the following is an example of a form report? 22.Which of the following is a source of primary data? 23.Which of the following is a variation of the bar chart? 24.Which of the following is true of a transmittal? 25.Which of the following terms refers to pictograms that are specific interfaces on computers or other electronic devices? 1. When speaking to culturally diverse audiences,_________ minimizes confusion and unnecessary embarrassment.2. to overcome receiver resistance to a persuasive appeal, the price typically should be:3. graphics should be used to exaggerate and complicate data.4. Companies should not welcome claims as a majority of them are from unethical individuals5. An outstanding feature mentioned in the first sentence might go unnoticed, but it will stand out if mentioned in the middle of the message.6. It is helpful to write very long paragraphs in persuasive messages to acheive the writer's purpose.7. AIDA refers to the four basic steps of the persuasive process, including announcing the intention, inferring the central appeal, dealing with objections, and asking the reader to take action.8. Revealing the presentation plan to the audience decreases their understanding of the presentation.9. As a general rule, audiences do not want to be in tune with a speaker during a presentation.10. An introduction and a brief explanation of a graphic should appear after the graphic is shown.11. Visual aids must be used generously in a presentation.12. Typing the closing to the introduction weakens the unity of a presentation.13. Which of the following summarizes the AIDA steps in the persuasive process?14. Which of the following is true of presentations?15. Which of the following is true of presentation visuals?16. Which of the following statements is true of persuasion strategies?17. The totals help people make comparisons during analysis18. Ken is preparing a persuasive message for business owners in his community. Before he writes his message, he should try to understand the characteristics these owners have in common, such as their goals and educational status.19. The team as a whole should plan a team presentation using the same process used for an individual presentation.20. labels of the rows in a table that are subdivisions of more comprehensive labels should be indented, as should summary labels such as "total"21. Which of the following is a difference between solicited and unsolicited sales messages?22. Which of the following is an acceptable guideline for the effective use of graphics? 1.Afia, a manager at federal consulting, is conducting a meeting to explain the processes involved in quality check, systematically. In order to avoid making abrupt changes in thought, she uses words like "next," "then," and "while." In this scenario, Afia has used ___ to explain the processes involved in a quality check. 2.Executive summary 3.In the context of writing formal reports, a researcher intending to enhance his credibility must: 4.Karen, software engineer, finds out that some of the laptops that her colleagues are using for software testing have been infected by a type of virus which has been slowing down their work to a large extent. Karen writes a report containing a solution the problem. This type of report is called a(n) ___ 5.The report title should be descriptive and comprehensive; it's word should reflect the content of the report. To give some clues for writing a descriptive title, think of the "___ Ws" 6.Rozell & Ramos associates receive bid requests from 3 companies with specific details to design the lighting in their new apartments. Rozell & Ramos will respond to the bid requests with a(n) ___ 7.Title page 8.Which of the following best describes an appendix of a report? 9.Which of the following is a guideline for using headings in outlines? 10.Which of the following suggestions should you follow when writing a formal report? What motivations can you add to your sales message?Because readers often need an extra push, consider adding additional motivators to the closing of your message. Possible motivators include a gift, an incentive, a limited offer, a deadline, or a satisfaction guarantee. When writing a sales message in which price is an issue, what can you do to reduce resistance?
What are four ways to motivate listeners to respond to a persuasive message?Four patterns for organizing a persuasive speech are problem-solution, refutation, cause and effect, and the motivated sequence.
Which of the following will increase the effectiveness of an online sales message quizlet?Which of the following will increase the effectiveness of an online sales message? Sending it only to receivers who have given you permission to send them e-mail marketing messages.
What type of persuasive message activities are used to educate promote and inform consumers about a product or service?The two types of persuasive messages are sales and marketing, which are utilized to achieve organizational objectives. Sales is the action of selling something, while marketing concerns activities that are used to educate, promote and inform consumers about a product or service.
|
Which of the following suggestions can be followed when writing a sales message to motivate action from the audience?
Urheberrechte © © 2024 paraquee Inc.
