Presentation on theme: "7 THE MASS MEDIA. 7 THE MASS MEDIA Chapter Outline Sociological Perspectives of the Media The Audience The Media Industry Social Policy and Mass Media:"— Presentation transcript:1 Show
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THE MASS MEDIA 3 Chapter Outline Sociological Perspectives of the Media The Audience
4 Sociological Perspective of the Media
5 Sociological Perspective of the Media 6 Sociological Perspective of the Media 7 Sociological Perspective of the Media 8 Sociological Perspective of the
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Sociological Perspective of the Media 10 Sociological Perspective of the Media
11 Sociological Perspective of the Media 12 Sociological Perspective of the Media 13 Sociological Perspective of the
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14 Sociological Perspective of the Media 15 Sociological Perspective of the Media
16 Sociological Perspective of the Media 17 Sociological Perspective of the Media 18 Sociological Perspective of the
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19 Sociological Perspective of the Media 20 The Audience Who is the Audience? 21 The Audience Who is the Audience? 22 The Audience The Segmented Audience
23 The Audience Audience Behavior
24 The Audience Audience Behavior
25 The Media Industry Media Concentration
26 The Media Industry Figure 7.2: Media in Selected Countries 27
The Media Industry Media Concentration 28 The Media Industry The Media’s Global Reach 29 The Media Industry 1984
1989 1993 1997 1998 2000 8.2 15.0 22.8 36.6 18.0 42.1 26.2 51.0 41.5 Percent of households with a computer Percent of households with Internet access Computers and Internet Access in the Home: 1984 to 2000 Source: U.S. Bureau of the Census The Population Profile of the
United States: Figure (Internet Release) accessed at 30 The Media Industry *Among children in families. 94.2 31 The Media Industry 22.2 Email 32.7 10.0 Information searches 23.9 6.0
32 Social Policy and Mass media
33 Social Policy and Mass media 34 Social Policy and Mass media 35 Social Policy and Mass
media 36 Social Policy and Mass media Which of the following groups emphasize that the media reflect and even exacerbate many of the divisions in our society and world?Which of the following groups emphasize that the media reflect and even exacerbate many of the division in our society and world? The media giants control the flow of info.
Which sociological perspective emphasizes the way in which the parts of society are structured to maintain its stability?Functionalist Perspective
According to functionalism, society is a system of interconnected parts that work together in harmony to maintain a state of balance and social equilibrium for the whole.
What is the functionalist perspective of social media?In mass media, functionalism defines a scenario where different media groups that operate in a given society work together so as to be consistent in their operations. These groups come together and work as a whole so that every group gives similar information regarding an issue in society.
Which sociological perspective on the mass media states that powerful groups may limit the media's representation of others to protect their own interests?Conflict theorists argue that the mass media serve to maintain the privileges of certain groups. Moreover, while protecting their own interests, powerful groups may limit the representation of others in the media.
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