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1. Consistency-- Audiences view a series of visuals as a whole and assume that design elements will be consistent from one page to the next. You can achieve visual parallelism through the consistent use of color, shape, size, texture, position, scale, or typeface.

2. Contrast-- Readers expect visual distinctions to match verbal ones. To emphasize differences, depict items in contrasting colors. To emphasize similarities, use more subtle colors.

3. Balance-- Images that appear to be out of balance can be unsettling. Balance can be formal, in which the elements in the images are arranged symmetrically around a central point or axis. Balance can also be informal, in which stronger and weaker elements are arranged in such a way that achieves an overall effect of balance.

4. Emphasis-- Make sure that the visually dominant element really does represent the most important information, and visually downplay less important items.

5. Convention-- Visual communication is guided by generally accepted rules or conventions, just as written communication is guided by spelling, grammar, punctuation, and usage conventions. Many conventions are so ingrained in a given culture that people do not even realize they are following them.

6. Simplicity-- Keep business communication visuals simple. Remember that you are conveying information, not creating artwork. Furthermore, avoid chartjunk - decorative elements that clutter documents without adding any relevant information.

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1. Loretta, a professor, recently gave a presentation on over-consumerism and its impacts. The presentation was a huge success, mainly because she used a lot of nonverbal communication which drew the audience's attention and made the presentation interesting. Which of the following is a form of nonverbal communication that Loretta must have used in her presentation?

a. Anecdotes
b. Narrations
c. Quotations
d. Graphics
e. Jokes

Graphics

1. Dong Ho works at Welborough Bank in California. He recently gave a presentation on "Benefits of Investing in Unit-Link Plans" to the members of his team, the sales team, and the marketing team. He also showed the presentation to his superiors before making a few changes and presenting it to the customers. The external audience for Dong's presentation includes:

a.the sales team.
b.the marketing team.
c.his superiors.
d.the customers.
e.his subordinates.

The customs

1. Evelyn Jones who works for Lobo Events, an event management company, is preparing a document on the problems faced while hosting events and generating revenue. In the report, she explains that unavailability of venues for events in particular seasons and steep charges by music bands are challenges faced by the company. In addition, she explains the company's performance and that it generated revenue of $25,000,000 in the last three months. Which of the following documents is Evelyn preparing in this scenario?

a.Letter of transmittal
b.Performance appraisal
c.Procedure bulletin
d.Quarterly report
e.10-K Report

Quarterly report

1. Pedro is a marketing executive at an apparel firm. He is currently working on a proposal to promote a new line of clothing for the company. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Pedro notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Pedro's proposal?

a.The sales manager
b.The production manager
c.The finance manager
d.The marketing directors
e.The marketing manager

The marketing directors

1. Rochelle is a human resource executive. She has just finished recruiting members for the finance team of the organization. Rochelle notices that all the new hires were born after the year 1964 and that they differ in their characteristics from the rest of the employees in the company, who belong to an older age group. Which of the following practices would best help Rochelle handle the new employees and avoid job dissatisfaction?

a.Ensuring that their productivity is assessed on the number of hours they spend in office
b.Offering a formal, hierarchical, and inflexible work structure with basic business decorum
c.Providing clearly defined roles for them to excel at work
d.Motivating them by explaining what they will gain from a performing a task effectively
e.Inspiring them to work by emphasizing that they have a duty toward the company

Motivating them by explaining what they will gain from a performing a task effectively

1. Which of the following is true of goodwill in business communication?

a.
Goodwill is less important, now that the majority of jobs are in service.
b.Goodwill increases the challenges of business and administration.
c.Goodwill is important internally, not externally.
d.Goodwill helps to create less staff turnover.
e.Goodwill is built exclusively by you-attitude.

Goodwill helps to create less staff turnover

1. Sweeney's Ice-cream advertised its new sundaes on fliers which were distributed in malls. This initiative was successful and customers felt that the advertisement was created especially for them. Keeping in mind you-attitude in messages, which of the following did Sweeney's Ice-cream most likely say in its fliers?

a.We, at Sweeney's, are now offering fresh fruit sundaes at $5!
b.There are brand new flavors available at our store on St. Marks Street!
c.We are now serving the best fresh fruit sundaes in the city!
d.You will be delighted to taste our latest ice creams!
e.You can now try our new fresh fruit sundaes for only $5!

You can now try our new fresh fruit sundaes for only $5!

1. Alberto is the owner of a shoe store. He interviews 10 people for the post of store manager and eventually selects Maya. Alberto e-mails Maya to let her know that she has been selected for the post. Which of the following statements made by Alberto best conveys this information through you-attitude?

a.You'll be happy to hear that you have been selected for the store manager's post.
b.You have been selected for the post of store manager.
c.I'm glad to inform you that I have appointed you as the store manager.
d.I have decided to appoint you as the store manager.
e.I have selected you for the store manager's post.

You have been selected for the post of store manager

1. Creating goodwill with content involves:

a.placing all the details of a message in the main body.
b.not anticipating the questions your audience is likely to have.
c.arranging the information to meet your needs, not the audience's.
d.showing why information your audience didn't ask for is important.
e.not showing your audience how the subject of your message affects them.

Showing why information your audience didn't ask for is important

1. While adding positive emphasis to a message, negatives should be placed in the _____ to de-emphasize the negative.

a.first line of the message
b.middle of the message
c.last sentence of a paragraph
d.first sentence of a paragraph
e.first paragraph of the message

middle of the message

1. Which of the following is true of ethics in business communications?

a.Business ethics pertains only to international pacts.
b.Ethical concerns are no longer a part of the business environment.
c.Consequences for not acting ethically are becoming less common.
d.Business ethics mostly involves routine practices that involve communication.
e.Employees have limited means for whistleblowing in these days of instant communication.

Business ethics mostly involves routine practices that involve communication

1. Jenex Inc. is a software development company that offers its employees perks including on-site day care for their children, three-week paid vacation twice a year, and on-site laundry pickup and delivery. These offerings are most representative of Jenex Inc.'s _____.

a.big data
b.ethical code
c.globalization
d.corporate culture
e.intercultural competence

Corporate culture

1. Helen works for a well-reputed advertising firm. She is popular among her colleagues because of her excellent listening skills. Which of the following is Helen most likely doing to reduce listening errors during conversations on the job?

a.Focusing more on formulating her reply than on understanding what a speaker is saying
b.Ignoring instructions from the speaker that may seem unnecessary or irrelevant
c.Paraphrasing what a speaker has said to correct her understanding
d.Paying no attention to a speaker's background and experience
e.Avoiding using you-attitude while listening

paraphrasing what a speaker has said to correct her understanding

For good time management, which of the following should be used to manage time crunch problems?

a.Multitasking
b.Keeping lists and prioritizing items on the list
c.Avoiding spending time on important demands
d.Using time sinks to fit several tasks in a short time period
e.Undertaking smaller tasks first and keeping large ones for later

keeping lists and prioritizing items of the list

1. Brainweave Inc. is a large chain of stationery stores that has moved its Customer Service department to another country, Elavia, to save costs. In the context of trends in business communication, this scenario best demonstrates _____.

a.insourcing
b.nearshoring
c.outsourcing
d.asset stripping
e.cross docking

outsourcing

1. One of the marketing teams of Amor Inc., a clothing store, has prepared a report on the marketing strategies for its new line of winter clothing. The team is now in the process of mapping the report to the originally stated objectives. In addition, the team has shared the report with the other teams to obtain feedback. In which of the following activities is Amor Inc.'s marketing team primarily engaged?

a.Planning
b.Proofreading
c.Brainstorming
d.Writing
e.Revising

revising

1. Hannah, a training coordinator, meets with all the trainers in her organization to generate ideas about how to make their training sessions more interactive. She asks the trainers to begin by sharing all their ideas, without thinking about whether the ideas are relevant. She writes these ideas down on a white board. She says that once they have generated as many ideas as they can, she will zero in on the most useful ones. This scenario best illustrates the process of:

a.editing.
b.bypassing.
c.freewriting.
d.brainstorming.
e.proofreading.

Brainstorming

1. A sentence reads "We must review the feedback that is enclosed within this e-mail and act on the suggestions that the customer has offered us." Which of the following correctly rephrases this sentence to make it less wordy and to reduce the business jargon in contains?

a.We must review the feedback enclosed along with this e-mail and then see whether we can act on the customer's suggestions.
b.We must review the enclosed feedback and act on the customer's suggestions.
c.We must review the feedback which is enclosed and then act on the suggestions offered by the customer.
d.We must review the feedback that has been enclosed and then act on the customer's suggestions.
e.As per the feedback enclosed herewith, we must act on the customer's suggestions.

we must review the enclosed feedback and act on the customer's suggestions

1. Which of the following sentences is in active voice?

a.The board of directors will make their decision by the end of the week.
b.The verdict from the jury was in favor of the defendant.
c.The request from the team was approved by the project manager.
d.The second method was recommended by the supervisor.
e.The program was implemented by the training department.

The verdict from the jury was in favor of the defendant

1. Which of the following best defines boilerplate?

a.
It refers to sentences and words from old documents that you use in a new document without crediting the original writer.
b.It refers to the creation of original content by a writer and the protection of this content through a copyright statement.
c.It refers to using the language from a previous document that a writer legitimately adds in a new document.
d.It refers to using someone else's work and passing it off as your own.
e.It refers to the inaccessibility of a piece of writing because it has strict plagiarism rules.

It refers to using the language from a previous document that a writer legitimately adds in a new document

1. Which of the following is a feature of good document design?

a.Using at least three different fonts to separate different ideas
b.Using as many words with capital letters as possible to emphasize data
c.Using white space to separate and emphasize important points
d.Placing important data on the top right quadrant of a page
e.Avoiding the use of headings to group points because it confuses the reader

using white space to separate and emphasize important points

1. Which of the following is an effective design principle?

a.No visual connection should be present between the elements so that every element is distinct from each other.
b.Visual elements of a design should not be repeated throughout a document.
c.Items relating to each other should be grouped close together.
d.Paragraphs of the same length should be used to strengthen unity.
e.Many similar elements should be included on a page.

items relating to each other should be grouped close together

1. Which of the following are purposes of using headings?

a.They should allow information to be grouped into a minimum of ten chunks.
b.They should be ambiguous so that a large range of data is covered.
c.They should make each heading cover certain parts of other headings.
d.They should make a page look intimidating by preventing from breaking it up.
e.They should allow readers to compare and contrast points easily.

they should allow readers to compare and contrast points easily

1. Which of the following instructions should be followed while designing a document?

a.Twelve-point type should be used for letters, memos, emails, and reports.
b.Italics should be used for headings rather than bold, since it is easier to read.
c.Bold should be used only if more than one method is needed to emphasize text.
d.In complex documents, headings and subheadings should be of the same font size.
e.If content does not fit in the available space, use tiny type to insert it.

twelve-point type should be used for letters, memos, emails, and reports

1. A way to ensure that a reader stays long enough on a home page is to:

a.avoid letting the reader know about the organization sponsoring the page.
b.make completion of tasks difficult which challenges a reader and increases interest.
c.prevent showing an overview of a page because it makes a reader skim through it.
d.make it clear what readers will get if they click on a certain link.
e.provide navigation bars vertically at the center of a screen.

make it clear what readers will get if they click on a certain link

1. Which of the following is required to understand cultural diversity?

a.To ignore the practices in other cultures, because it makes one biased toward them
b.To avoid asking questions about behavior patterns, because it may make one seem overly curious
c.To realize that people from another culture may do things differently, but that does not make them inferior
d.To understand that people within a culture are predictable and have identical patterns of behavior
e.To stereotype groups of people in order to understand them and their characteristics better

to realize that people from another culture may do things differently, but that does not make them inferior

1. Which of the following is a typical communication strategy in low-context cultures?

a.Allowing a lot of room for ambiguity and indirectness
b.Relying very little on words and verbal communications
c.Placing very little importance to building relationships
d.Attaching very little importance to the written words
e.Giving very little attention to detail

relying very little on words and verbal communication

1. Which of the following is considered a typical social error in China?

a.Shaking hands
b.Making eye contact
c.Omitting official titles
d.Using humor in business affairs
e.Referring to a caste system

omitting eye contact

1. Which of the following is true of body language?

a.It impacts cross-cultural communication.
b.It is universal across all cultures.
c.It has very mild consequences.
d.It is exactly the same as sign language.
e.It is a fully conscious and intentional act of communication.

it impacts cross-cultural communication

1. Effective oral communication directed at an international audience primarily requires _____.

a.monochronic practices
b.cultural understanding
c.impeccable grammar skills
d.polychronic practices
e.negotiating strategies

cultural understanding

1. Kimberly and her team are in the initial stages of a project and are having a team meeting. During the meeting, they allocate roles to each other and set ground rules. They also decide that they will meet every Monday to discuss their progress and any setbacks faced. Kimberly's team is currently in the _____ stage of the life of a task team.

a.formation
b.coordination
c.finalization
d.formalization
e.interpersonal

formation

1. Jaylen is recognized by his team members as having excellent team management skills. Which of the following behaviors does Jaylen most likely engage in during team meetings?

a.He personally responds to everyone's comments.
b.He is silent during team meetings and does not help others with their work.
c.He disagrees with everything that is proposed to play the role of devil's advocate.
d.
He takes every opportunity to be the first to speak.
e.He suggests ways to solve interpersonal problems in the team.

he suggests ways to solve interpersonal problems in the team

1. Which of the following is a good feedback strategy during team decision making?

a.Feedback should always be external, and should never come from within the team.
b.Feedback should be rare; when it occurs it should have a higher ratio of negative-to-positive interactions.
c.Feedback should be regular to keep members contributing their share of the work in a timely fashion.
d.Feedback begins to be generated as soon as a team is formed.
e.Feedback should never come from outside the team.

feedback should be regular to keep members contributing their share of the work in a timely fashion

1. A team at Ad Will Inc., an advertising agency, is working on a new advertisement for an energy drink. The head of the team, Lee, suggests that the advertisement should target primarily the rich. The team thinks this is a bad idea, because the manufacturers are targeting a young market and the young market is unlikely to be rich. However, because of Lee's temper, the team goes along with Lee, which results in the advertisement being rejected by the client. Which of the following is bestdemonstrated in this scenario?

a.Collective narcissism
b.Ethnocentrism
c.Group facilitation
d.Groupshift
e.Groupthink

groupshift

1. Which of the following actions is most likely to make a meeting effective?

a.Ensuring that the leader avoids summarizing the group's consensus if the group does not formally vote
b.Scheduling controversial items later in the meeting, when energy levels are high
c.Paying attention to the task at hand, not to people and processes
d.Making information on the agenda specific so that participants can come prepared
e.Using an omnibus motion to help a group approve items one at a time

making information on the agenda specific so that participants can come prepared

1. Which of the following would be classified as an informative message?

a.Denying an increase in credit limit by a bank to a customer
b.Informing a student that an application to the college has been rejected
c.Distributing the minutes of a meeting to all members of the meeting
d.Informing an employer of one's resignation from a job
e.Announcing to a customer that the payment date for a policy has lapsed

distributing the minutes of a meeting to all members of the meeting

1. Monica is an executive assistant at a campaigning organization and needs to organize an important project meeting in the upcoming week. Although she has made all arrangements well ahead of time, the project manager needs to travel out of town on the day of the scheduled meeting. She needs to find a way to still organize the meeting with the active participation of all members including the project manager. Which of the following would help Monica arrange this meeting?

a.Smartphone
b.MP3 player
c.Videoconference
d.Portable media player
e.iPod

videoconference

1. Which of the following is true about information overload?

a.It is a secondary purpose of informative and positive messages.
b.It is made up of crucial data such as annual reports which tend to be lengthy.
c.It makes people become selective about the messages they open and read.
d.It is desirable, because it keeps people informed about vital happenings.
e.It is a strategy to make employees in a company more efficient and productive.

it makes people becoming selective about the messages they open and read

1. Enya is a climate change campaigner and is working on a global warming campaign. She is currently working on the second stage of a project in which she needs to discuss marketing strategies with Carrie, the communications manager. She understands that her interaction with Carrie will involve long discussions on the pros and cons of different strategies. She is also aware that the process is complicated, and she needs to efficiently understand Carrie's views on implementing different modes of communication. According to the scenario, which of the following is most likely to be the ideal mode of communication for Enya?

a.Phone
b.Text message
c.Instant message
d.E-mail
e.Face-to-face visit

face-to-face visit

1. Which of the following should be undertaken while summarizing a message?

a.Start with the main points and then move on to explaining supporting material.
b.Use chronological accounts while summarizing data for external people.
c.Provide a step-by-step account of what you did when it involves an external audience.
d.Avoid stating the topic of discussion in an internal conversation since it is already known.
e.Summarize a visit with a client by providing the main point from your own point of view.

start with the main points and then move on to explaining supporting material

1. Which of the following is true of negative messages?

a.They are no longer a part of business and administrative communication.
b.They do not attempt to maintain goodwill.
c.They have a single purpose of eliminating future communication on an issue.
d.They cannot be restructured to create a positive feeling.
e.They should make readers feel that the decision made is fair and reasonable.

they should make readers feel the decision made is fair and reasonable

1. Adella is a campaign manager at a not-for-profit organization. She notices that one of her subordinates, Mary has not achieved any of her objectives for an ongoing campaign. After speaking to the other campaign managers, Adella discovers that Mary has not achieved her objectives for some other projects as well. After her discussion with the HR department, Adella decides that Mary should be terminated. In which of the following ways should Adella convey this news to Mary?

a.
Adella should send Mary an e-mail telling her that she has been terminated.
b.Adella should send Mary a text message informing her that she must not resume work the next day.
c.Adella should present the reasons for Mary's termination ambiguously to avoid offending her.
d.Adella should deliver this news to Mary in person instead of through e-mail or phone.
e.Adella should present the news in such a way that it comes as a surprise to Mary.

adella should deliver this news to mary in person instead of through email or phone

1. Lola works as a campaign manager at a marine conservation organization. For the past five years, she has been working on a campaign that has gained a lot of support from the public. This has resulted in a huge number of volunteers for the campaign. Recently, however, due to lack of budget, the campaign was temporarily closed. Lola needs to convey this negative message to the volunteers. Which of the following illustrates the most effective buffer statement that should employed by Lola in her message?

a.I am sorry to inform you but work on the campaign is closed for now.
b.Due to the negative response from the wildlife department, work on the campaign is temporarily closed.
c.The campaign is over for this year and we will start again in 2015.
d.Thank you for working with us to help the campaign gain force.
e.We will no longer be working on the campaign this year. Thank you for all your support.

thank you for working with us to help the campaign gain force

1. In business communication, tone is particularly important when:

a.you want readers to feel that you have taken their requests seriously.
b.you want readers to understand the mistakes they've made.
c.you are not focusing on maintaining goodwill.
d.you are not demonstrating empathy toward a reader.
e.you are checking a document at the level of individual words only.

you want readers to feel that you have taken their request seriously

1. Which of the following negative messages is the hardest to compose?

a.Product recalls
b.Pamphlets
c.Sales letters
d.Press releases
e.Brochures

product recalls

1. Which of the following would you have to do to be persuasive?

a.Phrase questions defensively to avoid getting the request rejected.
b.Place people in a position where they have to take a stand on an issue.
c.Show the audience that your proposal meets their needs.
d.Avoid overcoming emotional objections because they are unimportant.
e.Avoid asking follow-up questions because they indicate inattentiveness.

show the audience that your proposal meets their needs

1. The most appropriate situation for a direct request pattern to be used is when:

a.
an audience is not convinced or is doubtful about an issue.

b.
an audience tends to agree easily to a request.

c.
an audience's anticipated reaction is negative.

d.
an audience is more likely to read all the messages that are received.

e.
a task is difficult for an audience to undertake.

an audience tends to agree easily to a request

1. Which of the following guidelines should be followed when making a direct request?

a.
Explain the benefits explicitly in the message.

b.
Overcome objections to make the request concrete.

c.
Avoid putting the main issue in the subject line.

d.
Simply ask for what is needed in the message.

e.
Challenge an audience by making them guess.

simply ask for what is needed in the message

1. Melissa works as an assistant editor at a publishing house in Manhattan. Since she resides 15 miles away from her workplace, she spends a lot of time travelling. As a result, she barely finds time to spend with her children. She intends to talk to her manager to ask him if she could work from home for a few days a week. Which of the following would be a good common ground for Melissa to propose?

a.
Making time for family

b.
Strengthening personal relationships

c.
Preventing travel woes

d.
Increasing productivity

e.
Finding time for household work

increasing productivity

1. In a fund-raising message, the action close of the message must:

a.
lay emphasis on negativism to ensure the issue is taken seriously.

b.
make the action sound easy for the audience to perform.

c.
ensure the audience is given time to act and not unnecessarily pressurize them.

d.
constantly remind the audience to donate money.

e.
end with a selfish request for money.

make the action sound easy for the audience

While preparing a report, a copy of the interview questions is included in the _____ of the report.

list of references

criteria section

research methodology

literature review

appendix

appendix

Which of the following is true of efficient time management in the process of writing a report?

Don't rely on technology to manage time.

Make minor revisions to your proposal for the introduction section of the report to save time.

Mock up visuals and data displays only toward the end as they are essentially time-wasters.

Spend sufficient time on the background and history of the problem and write important sections later.

Do not write any section of the report until you've completed the research.

make minor revisions to your proposal for the introductions section of the report to save time

While evaluating sources of data, which of the following is true of analyzing numbers and patterns?

Simplifying numerical data by rounding-off is not a useful practice in research.

Numbers are objective; they are not subject to varying interpretation.

Averages are not susceptible to a single extreme figure.

Patterns enable one to derive meaning from data collected during research.

Negative results are always disappointing to the audience.

Patterns enable one to derive meaning from data collected during research.

Jacob recently wrote a report on the development rate of villages in close proximity to cities in Vietnam. Which of the following did he most likely place in the appendix of the report?

Supporting data that will later be examined by specialists

Information that is crucial for the proof of the report

Evidence which explains the growth of these cities

Scrutiny of causes and evaluation of possible solutions

An impersonal note describing his experience in Vietnam

Supporting data that will later be examined by specialists

Huang is writing a new edition report on networking strategies in business. While writing the report, he refers to previous reports on the same subject. He wants to include previous reports in the document. In which of the following sections of the report will it be appropriate to include them?

Executive summary

Introduction

Appendix

Recommendation

Transmittal

appendix

Lesley is working on a campaign that aims at promoting reforestation in the country. As part of the campaign, Lesley sends out emails that list the advantages and disadvantages of reforestation. By doing this, she feels, the audience will be in a better position to take a stand on the issue. The pattern of organizing information used by Lesley is referred to as:

a spatial pattern.

a chronological pattern.

a pro-and-con pattern.

a geographic pattern.

a problem-solution solution.

a pro-con-pattern

Jayla wants to change her audience's perception of a problem in order to solve it effectively. Which of the following patterns of organizing information would be appropriate in this scenario?

A pro-and-con pattern

A compare/contrast pattern

A problem-solution pattern

A general to particular pattern

An elimination of alternatives pattern

General to particular pattern

A(n) _____ introduces or summarizes the main idea of a paragraph.

transition word

transitive verb

topic sentence

gerund

action verb

topic sentence

Dario is preparing a report and he wants to provide a specific overview of each section and of the entire report. Which of the following is best suited to accomplish this objective?

Talking heads

Purpose statements

Topic headings

Recommendation statements

Scope statements

talking heads

n the introduction of a report, _____ refer to statements whose truth one presumes, and which help one prove a final point.

Synopses

Criteria

Facts

Procedures

Assumptions

assumptions

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When drafting a proposal which of the following will identify the problem you intend to solve or the opportunity you want to pursue?

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Which of the following is designed to help readers get ready for new information quizlet?

"Previews" help readers get ready for new information. They are particularly helpful when the information is complex, unexpected, or unfamiliar. "Reviews" come after a body of material and summarize what was just covered. "Headings" are brief titles that cue readers about the content of the sections that follow.