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Terms in this set (80)In the context of international marketing research, the environments within which the research tools are applied are often different in foreign markets. True Unisys Corporation's international marketing research calls for collecting and assessing various types of information. Which of the following types of information is Unisys Corporation most likely to be interested in if it gathers information related to profitability for the division's products, inflation, business cycle trends, and the like? Economic and demographic data Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast. Which of the following marketing research process steps would be the first step that Bert (and the marketing researchers) should take as he embarks on the research effort? Define the research problem and establish research objectives. Once a researcher has defined the research problem and established research objectives, the researcher must: determine the sources of information to fulfill the research objectives. Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source. Secondary Which of the following statements is true of the reliability of secondary data while conducting market research? Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality. Harry leads the international marketing department of Myfone, a smartphone manufacturer. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. In the context of assimilating secondary data, which of the following problems is Harry most likely to face? Comparability of data Which of the following is most likely a problem associated with the use of secondary data? Reliability of Data Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena? For what purposes were the data collected? Which of the following statements is true about quantitative research? It is generally associated with survey research that involves yes/no questions. Mary Hills asks the respondents in a research study a series of open-ended questions that help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is conducting a _____ research. qualitative In the international arena, the greatest problem in sampling stems from the: lack of adequate demographic data from which meaningful samples can be drawn. In many rural areas, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to directly affect? The sampling process Which of the following types of samples is most likely to be used by researchers when detailed and accurate information is not available for a sample universe? A convenience sample The most universal survey research problem in foreign countries is the _____ barrier. language According to the text, today the real power of the Internet for international marketing research is the: ability to easily access volumes of secondary data. Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following is one of those methods? Expert opinion Which of the following is a method of demand forecasting that is particularly suitable for international marketers? Analogy Which of the following is a disadvantage of decentralized research management? There is unwarranted dominance of large-market studies in decisions about global standardization. In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected. Parallel Which of the following is NOT one of the factors directly changing the way countries trade and prosper in the twenty-first century? The increase in military capabilities of countries around the world Which of the following is considered as the single most important environmental element of a country to which the foreign marketer must adjust the marketing task? Economic level _____ classifies a country's stage of economic development on the basis of its level of industrialization into three categories and the three categories are MIDCs, LDCs, and LLDCs. The United Nations According to the United Nations' stages of economic development for classifying countries with respect to levels of industrialization, Canada falls under the category of _____. More developed Countries According to the United Nations' stages of economic development for classifying countries with respect to levels of industrialization, _____ consist of industrially developing countries just entering world trade with relatively low per capita income. Less Developed Countries The United Nations' classification of stages of economic development has been mainly criticized because: it no longer seems relevant in the rapidly industrializing world. Newly industrialized countries (NICs) differ from less-developed countries in that NICs: have moved away from restrictive trade practices and instituted significant free market reforms. Most newly industrialized countries (NICs) have moved away from restrictive trade practices and instituted significant free market reforms. As a result, these countries have: attracted both trade and foreign direct investment. Which of the following is NOT a factor that has contributed to the rapid economic growth of NICs (newly industrialized countries)? Decrease in labor population When countries sell off state-owned enterprises and privatize them, it usually results in a(n): Release of capital in strategic places Which of the following statements is true about the Internet? The Internet enables smaller firms in emerging economies to sell into a global market. The level of market development roughly parallels the stages of _____. Economic development Which of the following substages best characterizes the United States today with respect to the evolution of the marketing process? Mass Distribution Estimating market potential in less-developed countries involves additional challenges, but most of the difficulty arises from the _____. coexistence of three distinct kinds of markets in each country All of the following are traits of big emerging markets (BEMs) EXCEPT: They import less than smaller markets Which of the following countries has been identified by the Department of Commerce as a BEM (big emerging market)? Mexico Which of the following key provisions of NAFTA restricts Japan from assembling autos in Mexico and avoiding U.S. or Canadian tariffs and quotas, unless the auto had a specific percentage of Mexican (i.e., North American) content? Rules of origin
Given the fact that NAFTA is now effective among the U.S., Mexico, and Canada, an American company which has its production plant in Sri Lanka will be willing to relocate its production plant to Mexico mostly because: moving goods from Mexico to the United States is cheaper and faster than moving them from Sri Lanka. Which of the following is true of state ownership? State ownership has resulted in complicated and unpredictable regulatory environments. More household money goes for _____ in emerging markets than in developed markets. Food Which of the following statements is true regarding an import-oriented distribution structure? The importer-wholesaler traditionally performs most of the marketing functions. Which of the following statements is true of the Japanese market? The Japanese distribution structure supports long-term dealer-supplier relationships. Which of the following makes Walmart's transactions with suppliers highly efficient and lowers its cost of operations? Internal internet based system Which of the following has proved to be an important way to break the trade barrier imposed by the Japanese distribution system? Direct sales through catalogs Who are frequently criticized for not representing the best interests of a manufacturer? Merchant middlemen Which of the following statements is true regarding agent middlemen? They work on commission and arrange for sales in the foreign country. A disadvantage when using home-country middlemen as intermediaries in the distribution process is the: limited control over the distribution process. James Barker is the marketing manager of a firm with small international sales volume. He is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. In addition, the middleman should agree to work under the name of the firm. Which of the following types of middlemen would be the best choice for Mr. Barker if he wants to meet his objectives? An export management company Which of the following statements is true regarding an export management company (EMC)? It calls for minimum investment from the parent firm to get into international markets. For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan. trading companies Companies with marketing facilities or contacts in different countries with excess distribution capacity or a desire for a broader product line sometimes take on additional lines for international distribution. The formal name for such activities is _____. Complementary marketing A(n) _____ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that covers only one or two markets. Manufacturers export agent Which of the following factors affects the choice of distribution channels? Available distribution intermediaries In which of the following modes of distribution in the foreign market will a company have to make maximum financial investment? Direct sales force Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of distribution channel strategy? Continuity Which of the following actions should be taken to begin the search for prospective middlemen? Studying the target market Which of the following, according to experienced exporters, is the only way to select a middleman? Talk personally to ultimate consumers to find whom they consider to be the best distributors A major disadvantage of _____ is that they can seldom afford to make the kind of market investment needed to establish deep distribution for products. Export management companies Which of the following is one of the highest costs of doing business in China? Capital required to maintain effective distribution One of the reasons that channels of distribution often pose longevity problems is that most middlemen _____. Have little loyalty to vendors Assuming that an international marketer has produced the right product, used the proper channel of distribution, and promoted the goods correctly, the effort is most likely to fail if the international marketer fails to: set the right price for the goods or services. Which of the following is most likely to be true of a company that views prices as an active instrument of accomplishing marketing objectives? The company sets prices to achieve specific objectives.
A company that views pricing as a static element in a business decision most probably: exports only excess inventory. Floral Group Inc., an importing organization in New York, buys perfumes from GS Inc. in France for $13 a unit. Unknown to GS, Floral Group sells this product in the United States for $15 a unit. This leads to a loss of revenue for GS Inc. as it also sells its perfume in the United States but for a higher price of $18. Which of the following best describes the above scenario? Parallel importing _____, a practice often used by companies to maintain high retail margins to encourage retailers to maintain the exclusive-quality image of a product, can create a favorable condition for parallel importing. Exclusive distribution
Firms that are unfamiliar with overseas marketing and firms that produce industrial goods orient their pricing solely on the basis of: The cost of the production of the goods In _____, a firm is concerned only with the marginal or incremental cost of producing goods to be sold in overseas markets. Variable-cost pricing Which of the following characterizes the variable-cost pricing approach? In this approach, any contribution to fixed cost after variable costs are covered is profit to the company. Which of the following approaches to pricing is most suitable when a company has high variable costs relative to its fixed costs? Full Cost Pricing A company uses _____ when the objective is to reach a segment of the market that is relatively price insensitive and thus willing to pay a premium price for the value received. Price Skimming If the supply of a product in a market is limited, a company may follow a _____ approach to maximize revenue and to match demand to supply. Price Skimming
A _____ policy is used to stimulate market and sales growth by deliberately offering products at low prices. Penetration pricing Lush Cosmetics Corp., a U.S.-based firm, has recently started exporting cosmetics to India. Lush has introduced a new range of mineral-based makeup products for the first time in the Indian market. As Lush has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of _____. Price Skimming In most cases, the reason why products cost relatively little in one country and cost more in another is: The Higher cost of exporting When the value of the dollar is weak relative to the buyer's currency, sellers generally employ _____. Cost-plus pricing When the Indian rupee depreciated against the U.S. dollar, PC manufacturers who were dependent on imported components had to either absorb the increased cost or _____. Raise the price of PC's The creation of a free trade zone leads to: a reduction in the price escalation. Which of the following is true of free trade zones (FTZs)? In an FTZ, payment of import duties is postponed until the product leaves the FTZ area and enters the host country. One approach to defining the pricing policy of dumping is to say that it is a case where a product is sold in the international market: at a price below the cost of production. Dumping in the world markets is most likely to increase when: demand in the home country is low. Sets with similar termsMKTG 47052 terms Brooke-Generose MKTG 47092 terms jordan_wallace8 International Marketing, Test 2 (Chapters 7-12)90 terms sheak2 MKTG 4400 Ch. 15 Multiple Choice60 terms john_robuck Sets found in the same folderInt Mktg Chpt 860 terms Bro_Ke1313 International Business Chapter 16 Brian Rawson91 terms alan_nguyen476 Int'l Ch.10102 terms altermr1 International Marketing Chapter 690 terms jackie_gray3 Other sets by this creatorManagement of Promotion Exam 298 terms nicholas_bosch6 CRM JUST 11028 terms nicholas_bosch6 accounting final chapter 912 terms nicholas_bosch6 Accounting Final18 terms nicholas_bosch6 Verified questionsQUESTION Briefly explain what is meant by the term efficiency continuum Verified answer
QUESTION Indicate whether the following statements are true or false. If the statement is false, explain why. a. If a firm repurchases its stock in the open market, the shareholders who tender the stock are subject to capital gains taxes. b. If you own 100 shares in a company’s stock and the company’s stock splits two-for-one, you will own 200 shares in the company following the split. c. Some dividend reinvestment plans increase the amount of equity capital available to the firm. d. The Tax Code encourages companies to pay a large percentage of their net income in the form of dividends. e. If your company has established a clientele of investors who prefer large dividends, the company is unlikely to adopt a residual dividend policy. f. If a firm follows a residual dividend policy, holding all else constant, its dividend payout will tend to rise whenever the firm’s investment opportunities improve. Verified answer
QUESTION Thomson Trucking has $16 billion in assets, and its tax rate is 40%. Its basic earning power (BEP) ratio is 10%, and its return on assets (ROA) is 5%. What is its times-interest-earned (TIE) ratio? Verified answer QUESTION Stocks A and B have the following probability distributions of expected future returns: $$ \begin{matrix} \text{Probability} & \text{A} & \text{B}\\ \text{0.1} & \text{(10\\%)} & \text{(35\\%)}\\ \text{0.2} & \text{2} & \text{0}\\ \text{0.4} & \text{12} & \text{20}\\ \text{0.2} & \text{20} & \text{25}\\ \text{0.1} & \text{38} & \text{45}\\ \end{matrix} $$ a. Calculate the expected rate of return,$\hat{\mathrm{r}}_{\mathrm{B}}$, for Stock B $\left(\hat{\mathrm{r}}_{\mathrm{A}}=12 \%\right)$. b. Calculate the standard deviation of expected returns, $\sigma_{\mathrm{A}}$, for Stock A$\left(\sigma_{\mathrm{B}}=20.35 \%\right)$. Now calculate the coefficient of variation for Stock B. Is it possible that most investors will regard Stock B as being less risky than Stock A? Explain. Verified answer Other Quizlet setsExperimental Methods Exam 264 terms margaret_lewis31 mnt chapter 23 set 2110 terms Ada1210 Physical Geography Chapter 551 terms megan_lakatos Diuretics24 terms courtney_belgrade Related questionsQUESTION * Which mode of transportation is best suited to seasonal, low value produce like grapes grown in Chile for consumption in the US? 8 answers QUESTION What are examples of creeping expropriation? 3 answers QUESTION Which US agency is NOT involved with security enforcement 4 answers QUESTION What is growth to an organization? 11 answers Which of the following is an advantage of using secondary research data?One of the most noticeable advantages of using secondary data analysis is its cost effectiveness. Because someone else has already collected the data, the researcher does not need to invest any money, time, or effort into the data collection stages of his or her study.
What is an advantage of using secondary data analysis as a research method quizlet?The chief advantage of secondary data is availability, meaning they are almost always less expensive to obtain and faster to obtain than primary data. Often, researchers use sec- ondary data when relevant primary data are impossible or impractical to obtain.
What should marketing researchers do once they have determined the sources of information to fulfill the research objectives?What should marketing researchers do once they have determined the sources of information to fulfill the research objectives? Consider the costs and benefits of the research effort.
Which of the following types of samples is most likely to be used by researchers when detailed and accurate information is not available for a sample universe?Which of the following types of samples is most likely to be used by researchers when detailed and accurate information is not available for a sample universe? A convenience sample.
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Which statement is true about the reliability of secondary data while conducting market research?
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