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Principles of Economics7th EditionN. Gregory Mankiw 1,394 solutions Which type of strategy is being used if a company offers a product at a lower cost?Cost Leadership/Low Cost
Cost leadership is a low-cost market strategy. Firms pursuing this type of strategy must be particularly efficient in engineering tasks, production operations, and physical distribution; they must also be able to minimize costs in marketing and research and development (R&D).
What is a low cost strategy example?In a low cost strategy, the true winner is the company with the actual lowest cost in the market place. For example, if two companies make essentially identical products that sell at the same price in the market place, the one with the lower costs has the advantage of a higher level of profit per sale.
What are the 4 competitive strategies?4 competitive strategy are as follows:. Cost Leadership Strategy or Low-cost strategy.. Differentiation strategy.. Best-cost strategy.. Market-niche or focus strategy.. When using a cost leadership strategy a firm is most likely to offer?A firm following a cost leadership strategy offers products or services with acceptable quality and features to a broad set of customers at a low price (Figure 5.3 “Cost Leadership”). This combination of an appropriate price and value is sometimes referred to as a strong value proposition.
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