Marketing MCQ Marketing Chapter 16 According to the AIDA concept, which of the following is the first function of a promotional message? Show
a. Arousing interest in the good or service Answer: b. Gaining the potential consumer's attention Learn More :Which of the following are stages of the AIDA model?The AIDA model describes the four stages a consumer goes through before making a purchasing decision. The stages are Attention, Interest, Desire, and Action (AIDA).
What does the AIDA principle stand for in regard to promotions quizlet?What does AIDA principle stand for in regard to promotions? -Awareness. -Interest. -desire. -action.
Which of the following is a disadvantage of the AIDA attention interest desire and action concept?Which of the following is a disadvantage of the AIDA (attention, interest, desire, and action) concept? It does not explain how all promotions influence purchase decisions.
What is the collective name for the four major promotional tools?These four elements are also knows as the 4 Ps. One P is called the promotional mix and it contains advertising, public relations, personal selling and sales promotion. They are used as tools to communicate to the target market and produce organizational sales goals and profits.
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According to the AIDA concept which of the following is the first function of a promotional message
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