Show
Home Subjects Solutions Create Log in Sign up Upgrade to remove ads Only ₩37,125/year
Terms in this set (20)Which of the following statements is most likely true about the new product development process? A. The first step in developing a new product involves determining any budgetary or distribution limitations. E Internal sources of new product ideas for a company include its ________. A. customers D Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas. A. marketing strategy development B Quest Inc. recently conducted a brainstorming session that generated a large number of ideas for adding new products and services. Quest managers will most likely use ________ next to arrive at a realistic number of ideas to adopt. A. crowdsourcing B The stage in which a product concept is presented to groups of target consumers physically or symbolically is referred to as ________. A. concept testing A The second part of a marketing strategy statement describes the ________ of a new product. A. marketing mix strategy C Hollingsworth is a retail company that is planning to release a new line of luxury personal care products. Its managers are now reviewing the sales history of similar products and conducting marketing surveys to estimate minimum and maximum sales for the product. In which of the following stages of the new product development process is the product? A. test marketing C In a sequential new product development process, which of the following is true of the product development step? A. Product development is usually
followed by a business analysis of the product. D If a product passes both the concept test and the product test, the next step is most likely to be ________. A. marketing strategy development C Wayne Industries, a retail and home improvement store, is developing a new lawnmower. The marketing strategy for the product has already been developed and presented. A prototype has also been developed by the company's R&D team. The prototype is now being tested rigorously to ensure that there are no product liability issues. Once the prototype of the lawnmower passes product tests, the next step is most likely to be ________. A. test marketing A ________ is the stage where a product and its proposed marketing program are introduced into realistic market settings. A. Market strategy development C Introducing a new product into the market is called ________. A. test marketing D At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance departments work in cross-functional groups to save time and money in the new product development process. From this description, it can be inferred that Fantastic Flavors uses a(n)________ approach. A. intradepartmental new product development C Which of the following statements is most likely true about the product life cycle? A. Throughout the product introduction stage, sales are zero. D Which of the following is true of the product life cycle (PLC.? A. All products generally go through all five stages of the PLC. C Flurrbies, a line of winter accessories by a leading fashion label, quickly fell in and out of favor with customers. Flurrbies represents an example of a(n.)________. A. form C In which stage of the product life cycle will promotional expenditures be significantly high in an attempt to create consumer awareness of a product and its features? A. product development B Which of the following is true of the growth stage of the product life cycle? A. New competitors avoid the market. E Craft Inc.'s Krayons is a multi-color chalk material that was released in the market over a century ago. Since the release, the company has had remarkable sales and Krayons has remained unchanged. However, over the last few years, sales of Krayons have been stagnant. Competitors have begun marking prices down, and increasing their advertising and sales promotions. Craft's Krayons is most likely in the ________ stage of the PLC. A. introduction B Tavera, an automobile company, experienced a significant decline in sales over the last 10 months of its flagship car, Tetra. In response, Tavera reduced its R&D, advertising, and sales expenditures for Tetra in an attempt to improve short-run profits. Which term best describes Tavera's actions with regards to Tetra? A. sales outsourcing D Sets with similar terms
CH. 860 terms connor_hollenbaugh Marketing Chapter 860 terms stephanie_kong84 Marketing Chapter 860 terms sbrookes1030 Marketing Chapter 860 terms sophhh27 Sets found in the same folderMarketing Chapter 955 terms Jade0622 Marketing Chapter 8 (Test Bank)60 terms Loganwebb12 Marketing Chapter 1060 terms abui504 Marketing Chapter 1460 terms Jade0622 Other sets by this creatorChapter 1439 terms nborowsky Chapter 12 Demand Planning15 terms nborowsky gcc final27 terms nborowsky Final Exam7 terms nborowsky Other Quizlet setsEvolve Questions 1234562 terms greatkimmyiphonese Care of the patient with peripheral arterial disea…61 terms MackenziePorter3 CHP 15 -- CARING FOR RESPIRATORY EMERGENCIES34 terms sam_ftay Photosynthesis Study Questions50 terms anellealvarez Related questionsQUESTION What are the three key elements of persuasion? 15 answers QUESTION How does the epigraph (the inscription above the poem) show the attitude of the state toward the citizen? 14 answers QUESTION When does James Gatz change his name? Why? 15 answers QUESTION Describe the steps of the formation of a star 2 answers Which of the following steps of the new product development process?Although the product development process differs by industry, it can essentially be broken down into seven stages: ideation, research, planning, prototyping, sourcing, costing, and commercialization. Use the following development framework to bring your own product idea to market.
What is the final step in the product development process quizlet?The final stage of development is commercialization, the large-scale production and distribution of products that have survived the testing process.
When developing a new product concept testing should ideally be followed by marketing strategy development?Concept testing typically follows the marketing strategy development phase of the new product development process. The amount of test marketing needed is the same for each new product. When developing a new product, concept testing should ideally be followed by the business analysis stage.
Which statement is most likely to be true about idea generation in the new product development process?Which statement is most likely true about idea generation in the new product development process? Idea generation is usually followed by procedures that reduce the total number of ideas. Quest Inc. recently conducted a brainstorming session that generated a large number of ideas for adding new products and services.
|
If a product passes both the concept test and the product test, the next step is most likely to be
zusammenhängende Posts
Urheberrechte © © 2024 paraquee Inc.
