Definition 1. Direct marketing refers to direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationship. Direct marketing includes catalogs, telephone marketing, kiosks, the Internet, mobile marketing, and more. Definition 2. Direct marketing consists of connecting
directly with carefully targeted consumers often on a now-to-one, interactive basis. Using detailed databases, companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building, direct marketers usually seek a direct, immediate, and measurable response. Definition 3. Direct marketing is the use of consumer-direct (CD) channels
to reach and deliver goods and services to customers without using marketing middlemen. Direct marketing refers non store retailing activities that use non personal media to introduce products to consumers, who then purchase the products by mail, telephone, or computer. consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships. . Direct connections with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships—by use of telephone, mail, fax, e-mail, the internet, etc.—trying to communicate with specific consumers. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response. SOLUTIONDirect marketing is Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. It is a form of advertising that specifically targets a person or company to generate new business, raise the profile of an organization or product, or make a sale. Direct mail, telemarketing, and email marketing are all popular types of direct marketing. About Us McqMate.com is an educational platform, Which is developed BY STUDENTS, FOR STUDENTS, The only objective of our platform is to assist fellow students in preparing for exams and in their Studies throughout their Academic career. what we offer ?» We provide you study material i.e. PDF's for offline use. About Us McqMate.com is an educational platform, Which is developed BY STUDENTS, FOR STUDENTS, The only objective of our platform is to assist fellow students in preparing for exams and in their Studies throughout their Academic career. what we offer ?» We provide you study material i.e. PDF's for offline use.
Advertising and Sales Promotion191. ______________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
Correct answer: (C) 192. The shift from ______________ has had a dramatic impact on marketing communications.
Correct answer: (C) 193. If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?
Correct answer: (A) 194. A ______________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is Successful, consumer demand will move the product through the channel.
Correct answer: (B) 195. All of the following are commonly recognized promotion budget formats EXCEPT:
Correct answer: (B) 196. A specialized institution which offers professionaisled advertising services to company is known as
Correct answer: (D) 197. The central theme of media planning is ______________
Correct answer: (A) 198. The large volume of advertising in a society is known as ______________
Correct answer: (A) 199. The strategy that encourages dealers and distributors to sell a product is known as
Correct answer: (A) 200. Publicity s simply defined as a ______________ advertisement
Correct answer: (A) Is direct communication with carefully?Keeping consumers thinking about the product is the objective for which type of advertising?
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. Which advertising is done to obtain immediate response of the audience?Answer. Answer: Direct-action advertising is undertaken to obtain immediate response of the target audience.
Is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand?Pull factor
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product: it brings the customer to the product - the customer is motivated to buy it.
Which kind of marketing involves sending an offer announcement reminder or other item to a person at a particular physical or virtual address?Direct-mail marketing: Direct marketing by sending an offer, announcement, reminder or other item to a person at a particular physical or virtual address. It can be used well for direct one-to-one communication, but can be resented as “junk mail”.
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Direct communication with carefully targeted individual consumers to obtain an immediate response
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