For public relations to remain part of the management team, it must do which one of the following?

For public relations to remain part of the management team, it must do which one of the following?

Contribute to organizational goals and show measurable results

Which one of the following explains why the text refers to public relations as a

staff function

?

Staff functions

advise

those who have the authority to set policy and oversee operations.

Which organizational function is most likely to conflict with public relations over institutional advertising and product publicity?

Which department is most likely to conflict with public relations over responding immediately to media requests for information during crises?

Which department is most likely to conflict with public relations over employee communications and internal relations?

Human resources/personnel

Which of the following arguments is the most persuasive against combining public relations and advertising firms?

Two different traditions and cultures make it difficult to form a team

After its initial proposal, and outside counseling firm often begins its work for a client organization by conducting which of the following?

Which one of the following is

NOT

commonly used by public relations firms to charge clients for services?

Percentage of sales achieved

Which one of the following has recently become popular with clients (but not with public relations firms) as the preferred method for paying outside firms for public relations services?

According to counselors,the most common threat to a client-firm relationship is which one of the following?

Clients’ questions about costs and hours billed

What is the main management functions of public relations?

'Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.

Which of the following is required of top management for long

Which of the following is required of top management for long-term public relations success? As a management function, public relations involves responsibility and responsiveness in policy and information to the best interests of the organization and its publics.

What are the three most important functions of public relations?

What Are the Main Functions of a Public Relations Firm?.
Media Representation. Media coverage is just one aspect of the functions of public relations. ... .
Crisis Communication. ... .
Content Development & Management. ... .
Social Media Management..

What is the key to maintaining public relations?

A key part of effective PR is building meaningful relationships with journalists and other members of the press. Instead of just emailing your press release to generic media channels, take the time to call journalists and discuss your brand and message.