11. The promotional mix consists of: Show a. advertising, publicity, direct marketing, and personal selling b. public relations, direct marketing, personal selling, and publicity c. product, promotion, price, and place d. advertising, personal selling, sales promotion, and public relations e. advertising, telemarketing, public relations, and sales promotions 39. The communication process itself consists of: a. message, media, and transmittal b. source, receiver, and channel c. sender, receiver, and message d. encoding, decoding, channel, sender, and receiver e. comprehension, noise, and feedback 68. What are the three basic tasks of promotion? a. informing, persuading, and convincing b. persuading, convincing, and reminding c. informing, convincing, and reminding d. informing, persuading, and reminding e. persuading, comparing, and reminding What are the 4 parts of promotion?Promotion mix or media/methods of promotion comprise- personal selling, advertisement, sales promotion and publicity.
What are the major tools of sales promotion?The chief tools of sales promotion are discounts ("sales"), distribution of samples and coupons, the holding of sweepstakes and contests, special store displays, and offering premiums and rebates. All of these techniques require some kind of communication.
Which term refers to the mix of advertising personal selling?The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives.
Which term refers to the mix of advertising personal selling sales promotion and public relations used by a firm to market its products quizlet?(The promotional mix is the combination of promotional tools--including advertising, public relations, personal selling, and sales promotion--used to reach the target market and fulfill the organization's overall goals.)
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What is the collective name for the four major promotional tools advertising personal selling sales promotion and public relations )?
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