Which of the following statements is true about products? Choose all that apply. Show
A. Most of the products sold today are combinations of both goods and services. B. Products in terms of goods are more inseparable from their providers than services. C. Products in terms of goods are generally less homogeneous than services. D. People such as political candidates and celebrities can be considered as products. E. All of the above F. None of the above During which step of the product development stage does a company conduct market research?The product development process is how you'll get there. This process is the first stage in the complete product life cycle. There are two main pieces to the development phase: First, you'll conduct market research and analysis. Second, you'll create proof of concept, test, and launch your product.
Which of the following terms describes what happens after the sale of products to consumers to ensure consumers purchase the product?Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale? postpurchase evaluation.
What is the study of the decision process by which customers come to purchase and consume products?Consumer behavior is the process consumers go through when they make purchases and it involves factors that influence their decision and usage. The consumer decision-making process involves five steps that consumers move through when buying a good or service.
How do organizations determine how do you move products to customers quizlet?How do organizations determine how to move products to customers? Benefits add value by providing features that increase the customer's satisfaction. A chain of ice cream parlors regularly purchases napkins from the same supplier.
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In which of the following ways is product development different for services than for physical goods quizlet?
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