As technology and culture continue to evolve, so does the way people find jobs. A 2019 study showed that more than 1 in 10 recent hires found their current role through social media. Could you be next? Let’s walk through: Show
The truth is, in some cases, social media could literally make or break your chances of landing the job. The 2020 Harris poll surveyed 1005 hiring managers and found that 70% believe that every company should screen potential candidates’ social media profiles when considering them for a job opportunity. And if a candidate has no social media presence? 21% said they would no longer consider that person for the job. What type of jobs are recruiters trying to fill on social media?If you’re thinking that social media only applies to “other people’s” jobs or industries, think again. In a study from SHRM, 87% of the hiring professionals surveyed said they used social media when recruiting for nonmanagement roles, 82% used it for management roles, and 55% took to social media for upper management or executive-level positions. While it was less commonly used for executive roles, an overwhelming majority of recruiters use social media for all other types of positions. That means, chances are, someone is taking a scan of your social media profiles. Which social media platforms are recruiters using?These days it seems like there’s always a new social media platform popping up. But don’t worry – you don’t need to join them all. In 2017, 87% of recruiters reported using LinkedIn to source candidates, and 55% reported using Facebook. Next up, are Instagram and Twitter. When it comes to deciding which social media platforms are right for you to focus on, however, it’s important to do some research on the businesses you’re most interested in applying to first. The social media platforms they are most active on are likely a sign of the ones you should focus on, too. How to make your social media profiles “recruiter friendly”A survey conducted by CareerBuilder found that 54% of employers ruled out a candidate due to finding something on their social media profile that they didn’t agree with. To avoid being one of the 54%, follow these guidelines to help make your social media primed for recruiters. First, you’ll want to audit your existing social footprint. This means doing a Google search of your name and taking a peek at any existing social media accounts you have. Make note of anything that pops up in a public search that might not paint you in the best light and consider removing or hiding it during your job search. Now is also a good time to adjust your privacy settings on any social media channels you’d like to make completely private. On certain platforms like Facebook, you have the option to make some posts public and others exclusive to your friend’s list. Get familiar with these settings. Next, you’ll want to select the primary social media channels you’d like to use in your job search. Spreading yourself thin across four or five social media channels could actually weaken your efforts. Instead, pick two channels to focus your efforts on. Finally, be sure to add key links to websites, portfolios, or resumes in your social media profiles or bios. This will make it easy for recruiters to learn more about you and connect with you. 8 ways to use social media in your job searchThe recruiters aren’t the only ones leveraging the power of social media. In a 2018 survey, 79% of job applicants reported using social media in their job search. Using social media, and using it as a helpful tool, however, can be two very different things. Here are 8 ways to use social media in your job search.
How to separate personal life and work life on social mediaFor many people, social media isn’t something they are comfortable with bridging the gap into the professional world. That doesn’t mean you’ll be automatically counted out for a position, but there are a few steps you can take to help eliminate the discomfort. First off, if there are any social media accounts you absolutely do not want a potential employer to see, it’s a good idea to make the entire profile private. Your basic profile might still come up in a search, but the details and content will remain hidden for people you haven’t approved to follow you. You can also consider the option of creating a public “business profile” that is intended for professional use only while also maintaining a private profile only for friends and family. It might require a little extra work but can help with maintaining separation between work and personal life. Need a little help making sure your LinkedIn profile is up-to-par? Our LinkedIn Optimizer gives you customized feedback in just a few minutes. Read more from the Jobscan Blog: Why social media should not be used in the hiring process?When done improperly, social media screening can be considered unethical or even illegal. Protect yourself. Social media screening is essentially tapping into a job candidate's private life. It can reveal information about protected characteristics like age, race, nationality, disabilities, gender, religion, etc.
Can Twitter be used for job search?Use relevant hiring and sector hashtags
Make it easy for people to find your jobs by using hashtags and keywords. For example, #Hiring or #RemoteJobs. Use keywords and hashtags relevant to to the job and the skills needed to reach more targeted people on Twitter too, for example #GameDevJobs.
Which social media sites can be used for job search?Social Networking Sites for Job Seekers:. LinkedIn. With nearly 660 million current users, LinkedIn is a top spot for people looking for work.4. ... . Facebook. Many employers will place job advertisements on Facebook. ... . Instagram. ... . Twitter.. How can Twitter be used in the job search process?Using Twitter in Your Job Search. Tweet on a regular basis about topics that interest you.. Follow the links that others tweet and read/process the content. ... . Use hashtags to tag your tweets so that other people know what your content is about and it becomes easily searchable.. |