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Terms in this set (23)

Digital Darwinism

implies that organizations that cannot adapt to new demands placed on them for surviving in the information age are doomed to extinction.

Disruptive technology

a new way of doing things that initially does not meet the needs of existing customers.

sustaining technology

produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Innovator's Dilemma

established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Internet

massive network that connects computers all over the world and allows them to communicate with one another. Computers connected via the Internet can send and receive information including text, graphics, voice, video, and software.

World Wide Web (WWW)

provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML

Hypertext markup language (HTML)

links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Universal resource locator (URL)

address of a file or resource on the web such as www.apple.com, a domain name identifies a URL address and in the previous example apple.com is the domain name.

Ecommerce

buying and selling of goods and services over the internet. refers to only online transactions.

Ebusiness

includes commerce along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real time information. During Web 1.0, entrepreneurs began creating the first forms of ebusiness.

Web 1.0

term to refer to the World Wide Web during its first few years of operation between 1991 and 2003

paradigm shift

occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Information richness

depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Information reach

measures the number of people a firm can communicate with all over the world. Buyers need info richness to make informed purchases and sellers need information reach to properly market and differentiate themselves from the competition.

Mass customization

ability of an organization to tailor its products or services to the customer's specifications ( ex: when customers can order M&Ms in special colors or with special sayings)

Personalization

occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions. Amazon uses personalization to create a unique portal for each of its customers.

long tail

referring to the tail of a typical sales curve. This strategy demonstrates how niche products can have viable and profitable business models when selling via ebusiness.

Intermediaries

agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together.

Disintermediation

occurs when a business sells directly to the customer online and cuts out the intermediary. This business strategy lets the company shorten the order process and add value with reduced costs or a more responsive and efficient service.

Reintermediation

steps are added to the value chain as new players find ways to add value to the business process.

Cybermediation

refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness.

Interactivity

measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement. this is a huge step/help for advertisters to track their effectiveness.

clickstream data

can observe the exact pattern of a consumer's navigation through a site.

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COMPUTER SCIENCE

Suppose a class M inherits from a class P. In the constructor of M, how would you call the default (no arguments) constructor of P? a. P(), b. this(), c. super(), d. parent(), e. sub().

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T F It is possible to open a file for both input and output.

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T F In a nested loop, the inner loop goes through all of its iterations for every single iteration of the outer loop.

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COMPUTER SCIENCE

Consider the following code: $$ \begin{array} { l l } lbu \quad $t0, 0\left($t1 \right) \\ sw \quad $t0, 0\left($t2\right) \end{array} $$ Assume that the register $t1 contains the address 0x1000 0000 and the register$t2 contains the address 0x1000 0010. Note the MIPS architecture utilizes big-endian addressing. Assume that the data (in hexadecimal) at address 0x1000 0000 is: 0x11223344. What value is stored at the address pointed to by register $t2?

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What is the term to refer to the World Wide Web during its years of operation between 1991 and 2003?

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