What is the importance of using locally available resources in creating arts

Question One

Local materials can be characterized as products, art work, foods, brands, talents and many others that exist in our local community. Local materials are very important in that they sustain our community and make it beautiful. For instance we have goods, foods, clothes and accessories made using local materials. Recognizing and appreciating our local materials adds beauty in our lives. For example appreciating and developing local artist talents helps a community grow. One does not need to wear imported clothes or shoes in order to look good because the locals have talents to make beautiful products using local resources. Associating oneself with the local materials reminds us of who we are and where we come from.

Question Two

Local artists in their artwork are faced with limited resources but they try as much as possible to utilize the locally available resources to make their work as beautiful and attractive as they can. An artist must utilize the principles of art to create an effect and convey its intent precisely and in a beautiful manner. The principles of art and design are balance, movement, pattern, emphasis, contrast and unity. Here the artist carefully plans and organizes the elements of art to hold interest and command attention as much as possible.

Creating engaging spaces by layering warm, natural, locally produced materials and products.

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Materials that are familiar, even when used in unexpected ways, give us a greater sense of connection to the spaces we inhabit. Scott Delano - Architect

The local flavour

The use of local materials and products is important to create a sense of belonging, an emotional relationship between our people and our spaces. This level of engagement which makes people feel comfortable at work, having an impact on humans well-being.

Define a concept for consistent use of materials. The following strategies help to create warmth and reflect the local context, in tune with the character of the brand. All materials and products should be supervised, reviewed and approved by Roche team.

Support the local

• Reinterpret traditional techniques from architecture or arts and crafts in a synthetic and abstract way.
• Use local materials and traditional construction techniques in determined areas.

Local design

• Use locally designed furniture and products to add some accents in determined areas. Good opportunities include lamps, side tables, and other elements not widely repeated.

Local materials

• Choose a sustainable and tactile material that can define the character of the whole project while being in tune with the brand’s formal expression.
• Choose resilient, durable, low-maintenance, socially responsible and locally produced materials, which support the local economy.

And local patterns

• Reinterpret regional patterns in a synthetic, abstract aesthetic, aligned with the brand image to create customized design elements like privacy screens or loose furniture.
• Give attention to fabrics in furniture, carpets, and cushions to create mood-enhancing atmospheres. They offer a good opportunity to add some vibrant character details to the more relaxed or casual areas. Use pattern locally as accent in reduced surface elements. Do not apply pattern to large areas of apholsthery or wall coverings.

Don’t

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  Do not paint, coat, or cover the original colour of an authentic material. Do not use graphics as decoration.

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  Avoid the use of materials that try to imitate others.

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  Do not incorporate any discernible stylish pattern or graphic motif. Patterns embedded in materials for the sake of ornamentation should be avoided.

Key to Introducing local materials

• Define a concept for consistency in the use of materials.
• Reinterpret local tradition in an abstract way through materials, techniques, and patterns, in alignment with Roche brand and the local Guidelines.
• Choose durable, low-maintenance, socially responsible and locally produced materials.

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