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What CRM technology compiles customer information from a variety of sources and segments the information for different marketing campaigns?List generator – compiles customer information from a variety of sources and segment the information for different marketing campaigns.
How can a marketing department use CRM to improve operations?CRM software can help to automate data collection and analysis so your teams know exactly how to personalize service to each customer. CRM software provides insight into your customers and target audience, thereby allowing you to improve marketing campaigns to target likely conversions.
What is the difference between operational and analytical CRM?The significant difference is that operational CRM is focused on customer-facing processes, while analytical CRM is more attuned to developing the organization's systems through customer insights.
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What maintains customer contact information and identifies prospective customers for future sales?
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